personalization

Technology Utilizes Hadoop-based Architectures to Support Processing of Massive Data Sets to Deliver Dynamic and Optimized Websites

Mineola, NY – June 29, 2009 - FatWire Software, the leading web experience management (WEM) provider, today announced new releases of FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization.  In conjunction with the FatWire Content Server web content management platform, FatWire Engage and FatWire Analytics deliver targeted and optimized web content with a scale and sophistication that exceeds the needs of the largest global businesses.

Website personalization and optimization are critical capabilities for organizations to effectively and efficiently compete for customers today.  Website personalization based on customer segmentation enables marketers to create a web experience that is automatically tailored and specifically relevant to each site visitor.  Web content analytics enables marketers to measure and optimize the content they offer to each customer segment. With these capabilities, companies can engage customers and prospects with targeted information, improving customer loyalty, and driving sales and repeat visitors.

FatWire Engage is a sophisticated rules engine for creating customer segments as well as assigning targeted content and promotions to be delivered online to each segment. Visitors to FatWire-powered websites are automatically identified as part of a segment based on either known information about the user, their behavior on the website, or a combination of the two.  Marketers can create extensive online campaigns that are precisely targeted for visitors based on membership in multiple overlapping segments. With this new release, FatWire Engage now delivers up to two billion targeted page views per month in conjunction with Content Server with a single install of the FatWire Engage solution.