Tech Brief: Search Engine Optimization using Magnolia

Bryan's picture
Submitted by Bryan on

Magnolia CMS is offering a free tech brief that shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. They take the key SEO factors identified by the SEOmoz.org consulting group, and pair them with various Magnolia features. The intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

Learn how Magnolia can help optimize your site with the following SEO best practices:

  • Creating W3C compliant code
  • Providing a sitemap
  • Enabling secure crawler access
  • Creating search-friendly URLs
  • Providing a shallow site architecture
  • Inserting HTML links
  • Preventing broken links
  • Categorizing content
  • Redirecting traffic
  • Optimizing images
  • Managing multi-language and multi-regional sites
  • Inserting keywords in page titles and description meta elements
  • Enhancing your site's link popularity
  • Attracting visitors to your site

The PDF is free to download with no registration required and is available at magnolia-cms.com.

WordPress.tv: SEO Analysis Video

Bryan's picture
Submitted by Bryan on

I usually stay clear of search engine optimization (SEO) discussions, but I think this video is worth your time. In the video, Corey Eulas teaches SEO tips, tricks, and best practices found to increase traffic from search engines. This talk includes examples with a look “under the hood” of a few actual sites owned by members of the audience. You will "discover how to enhance user experience and usability while making your site more search engine friendly".

It doesn't hurt to take Corey Eulas' advice and likely his tips will improve your chances for being ranked higher in the index pages of the search engines. However, I'm a firm believer that the number one tip for good SEO of your website is writing good content. Sure, you can tweak the code here and there and write the buzz words search engines may be looking for in order to help improve your site's listing in the search index. In the end though it's the quality of your content that will eventually win people over to your site.

Mailbag: Sitemasher

Bryan's picture
Submitted by Bryan on

I spent part of the weekend clearing my emails.  Ron Moravek sent me an email about his company's all-inclusive Sitemasher.

Hello, we are a relatively new product that includes both a professional design tool and a full featured CMS. We would like to get evaluated when you get a moment....:)
www.sitemasher.com

Ron, to be honest, I have quite a few CMS related articles to write about and I'm not sure when I'll get a chance to review your Sitemasher.  However, this is a good chance to give readers the opportunity to hear more about Sitemasher.  From the overview page:

A complete website solution. One online platform.

Website builder + content management + analytics + search engine optimization + managed hosting!

Sitemasher provides a fully managed, hosted website solution that seamlessly integrates a website building and publishing environment, a content management system (CMS), analytics, and search engine optimization (SEO)…all within a single platform. 

More details about the features of the Sitemasher platform.

SEO (Search Engine Optimisation)

Anonymous's picture
Submitted by Anonymous (not verified) on

Whether you are a sole trader or a big business, SEO can boost traffic on your website. With SEO you can get free clicks to your site from customers who are looking for your product or service. So, instead of you pushing your product using Mass Advertising, here prospective customers come to you after having found you. Done the right way you can transition from “Push” to "Pull Marketing". We all know what works better.

Arrow Marketing provides you the best SEO services.

We are a search engine optimisation company with a strong track record of getting

•           Top rankings on Google, with many of our clients on the #1 ranking in their chosen category

•           Multiplying the targeted traffic to our clients website

•           Increasing qualified leads

•           Increasing sales to online stores

•           Better quality customers who are profitable for your business

SEO is a systematic, scientific and measurable method which starts with the analysis of your target market and their demographics e.g, age, sex, language and geographical concentration. Once the demographics are identified, the next step is to identify their buying behavior. For example, is Google the most important search engine for them or do they use Vertical Searches more often. Do they respond more favorably to image advertisements or videos or is text based advertising the key.