I like the concept of Social Umami as it likely would be what you would get if you combined Pinterest, Amazon, and Facebook all into one site. Social Umami is a product recommendation network for the social consumer (that's you and me). People can share their favorite products with friends, purchase their latest finds, get recommendations or discover and follow other Umami users and their tips.
I've been an occasional beta tester of this social network for several months. The site definitely has some rough edges to it which is likely why it is still in beta. However, if you have ever met Manish Dixit, a co-founder of Social Umami, you soon realize this site has the building blocks of something big. Social Umami is a evolving site with lots of ideas that just needs a little more time to come into fruition.
Social Umami is also a great example of what Liferay can do for social networking and shows that Liferay is much more than a portal. I've attached Liferay's recent press release announcing Social Umami officially to the press and public. This is a site that I encourage you to look at more than once whether you're a Liferay fan or a social networking fan.
New Social Network Features Rich Social Collaboration Capabilities within Liferay Platform
Social Umami leverages Liferay’s out-of-the-box tools to create viral shopping experience
LOS ANGELES — (February 14, 2012) — Liferay, Inc., provider of the world’s leading enterprise-class open source portal, announced today the launch of a new social shopping network by Liferay partner Social Umami that was built on the Liferay platform. Social Umami, which allows users to share their favorite consumer products with friends, is now available in beta at www.socialumami.com.