There has certainly been a lot of debate about Web Experience Management. Some analysts like Janus Boye have called it "meaningless vendor jargon". Some others like Scott Liewehr of Gilbane have said that understanding Web Engagement Management is "crucial to your business". Forrester has attempted to create its own definition – calling it "customer experience management". And, finally, others such as Julie Hunt – have written how Web Engagement Management even extends into the intranet of Enterprise 2.0 – and how content should be utilized to engage employees.

So here’s my take on it:

The trend in Web Content Management for the last couple of years has been Search Engine Optimization (SEO) - and it was all about getting your audience to your site. Period. Just make sure they find you. But then what? What happens once they get there? How do you keep them on your site? How do you make sure they come back later, how do you get them to start doing business on your site? How do you make your visitors fall in love with your site?

That’s Web Experience Management. It’s whatever comes after they’ve found you.

eXact Learning Solutions, one of the world’s leading providers of learning content management systems (LCMS) and digital repository (DR) solutions, has announced that the latest version of its LCMS – eXact LCMS version 7 – has been certified as conforming to the latest  SCORM standard: SCORM 2004 Third Edition.

The Sharable Content Object Reference Model (SCORM) is a collection of standards and specifications adapted from multiple sources to provide a suite of e-learning capabilities that enable interoperability, accessibility and reusability of web-based learning content.  SCORM 2004 is currently the ‘de facto’ e-learning standard for interchanging learning content between compliant LMS and LCMS systems.

Fabrizio Cardinali, the Chair of the European Learning Industry Group (ELIG) and CEO of eXact learning solutions, North America, commented: “Without internationally accepted standards such as SCORM, developers such as eXact learning solutions would not have been able to make - and continue to make - breakthroughs in the application of learning technologies."

According to Donato Mangialardo, Director of Marketing and Product Strategy at eXact learning solutions: “The main advantage of SCORM 2004 version over its predecessor – SCORM 1.2 - is that SCORM 2004 enables authors to create standards-compliant adaptive learning contents which can be sequenced into personalised learning experiences based on user performance and interactions.