web content management

Acquisition Enables New Proactive Management Capabilities for Web Content Management Systems

Ephox, a leading provider of software for improving web content management (WCM), today announced it has acquired the WebRadar product line from Web Presence Architects, a web strategy consulting firm.  With WebRadar, Ephox delivers a web content intelligence system that provides content administrators and project managers with an easy way to proactively monitor and manage their existing WCM solutions. The terms of the acquisition were not disclosed.

“Organizations implement WCM to more easily create, manage and publish web content. However, it has been very difficult to gain insight into the WCM systems themselves. Features such as reporting and batch updating tend to be very limited out of the box,” said Andrew Roberts, CEO of Ephox. “As WCM deployments mature and grow in size, we see the need for more intelligence to be applied to managing the system itself. This is an exciting area and Ephox is excited to be one of the first independent solution providers in this space.”  

WebRadar helps web content administrators and project managers identify, fix, and monitor problems with WCM content and processes. For example, WebRadar can determine where the bottlenecks are in a particular process, which pages are expiring within a set timeframe, which content authors are actively using the system, and which pages are assigned to specific team members. The information gained from these types of reports can help content teams be more productive and efficient in managing web content, resulting in a web site that is up-to-date and accurate.