Magento: Beginners Guide is a new book from Packt that walks users through building an online store using the Magento open-source e-commerce solution. Written by William Rice, Magento Beginners Guide focuses on the key features of Magento to setup a unique online store and customize its appearance with the help of examples.

Magento is the world's most evolved e-commerce solution and runs on the Apache/MySQL/PHP platform. From one installation, users can control multiple storefronts, all sharing customer and product information. Magento's templates and themes enable users to customize the look and feel of their store, even optimizing it for mobile phones. Extensions enable them to connect Magento to a large number of payment gateways and shipping services.

This book follows a step-by-step approach teaching users to install and configure Magento, and add products to their online catalog. To help customers navigate their online store, the reader will learn to create categories and attributes to build their catalog of products and enhance it with descriptions, images, and inventory information.

Users will be able to present and sell products in groups and sets, and can offer discounts based on quantities along with accepting payments using PayPal, credit cards, and checks/money orders while offering a variety of shipping options. Along with connecting to shippers such as UPS, FedEx, and USPS they will learn to apply sales tax rules to different shipping addresses and different types of products, thus creating customized shipping rates.

Magento: Beginners Guide is published by Packt and is out now. For more information, please visit http://www.packtpub.com/magento-beginners-guide/book