In this PDF article by Ben Finklea, readers will explore:

• What is a keyword and why it matters
• Why keyword research is perhaps the most important thing you will do in an SEO campaign
• Setting goals for your keywords
• How to use your site to find great keywords including installing and configuring the Top Searches module
• Several external keyword research tools to speed up the process of finding the best terms
• A walk-through of the keyword research process

Read More: http://www.packtpub.com/files/8228-drupal-seo-sample-chapter-2-keyword-research.pdf