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What is content management?

By CMS Report - Posted on 28 February 2010

Real Group Story: "The goal in implementing content technologies and related processes is really to apply management principles to content. Unfortunately, "management" too frequently gets conflated with "control." This is a common thread through many definitions of ECM in particular: "controlling unstructured information." Yet, management is much more than control. Good management also features enablement and empowerment. Management implies rules, but also supports creativity -- often in different amounts in different contexts."

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