Little attention has been given to B2B Ecommerce until now. In the last decade, B2B commerce industry has witnessed huge traction in user base and sales, and still continues to do so today. Decision makers are doing digital searches and purchases rather than browsing through catalogs and placing orders through sales representatives. We consume more information in a day than what our ancestors did in a lifetime. As the Ecommerce industry continues to evolve we are watching for the latest trends and list four ways you can improve the B2B Ecommerce buying experience.
In a year of significant expansion in target regions, partnership with the London-based VASSIT --whose clients include Santander, OVO Energy, UNITE students, Rolls-Royce and others--offers a Hippo a significant opportunity to expand its footprint in the United Kingdom.
As more and more businesses go for cloud computing, it is inevitable that many companies will offer cloud computing solutions. Salesforce.com is an industry leader when it comes to cloud computing solutions. There are several reasons for this.
This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.
Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in content delivery network (CDN) services, has today announced that Fruugo.com, the global online shopping marketplace that simplifies cross-border shopping, is using Akamai's Web Performance Solutions to provide consistently superior online experiences for all Fruugo customers as it expands its global network.
The enterprise gains a powerful springboard for innovation in content-driven E-Commerce experiences today, as leading Web Content Management vendor Hippo and commercetools, provider of cloud-based E-Commerce platform SPHERE.IO join forces in a technical alliance.
With a good foundation and design, upgrades, maintenance and support will be seamless and your staff will find it easier to add or change content on the site. Whether you are considering Bigcommerce or another eCommerce solution, you need to know your current business needs, and the needs of your customers and you need to plan for future flexibility and growth.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.