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ECommerce

  • 4 Reasons Why Your CMS Should Support a Decoupled Architecture

    4 Reasons Why Your CMS Should Support a Decoupled Architecture

    Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

    By jmadej
    Posted May 06, 2015

  • Hippo: Content ROI Spans the Enterprise

    Hippo: Content ROI Spans the Enterprise

    Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

    By jmadej
    Posted April 22, 2015

  • How Retailers are Creating a 360-degree Shopping Experience

    How Retailers are Creating a 360-degree Shopping Experience

    Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.

    By Jonathan Buckley
    Posted April 20, 2015

  • Tryzens partners with EPiServer to join up the content and commerce experience

    Tryzens partners with EPiServer to join up the content and commerce experience

    New partnership complements and strengthens Tryzens’ existing web content management & e-commerce solutions offering increased vertical reach Tryzens, the leading retail managed services and systems integrator, has signed a partnership agreement with EPiServer, a leading provider of digital marketing and e-commerce solutions. A focus on content marketing is now crucial for e-commerce companies to drive conversions and nurture customers through their buying cycle. The partnership compliments…

    By RealWire
    Posted April 17, 2015

  • Altocloud Receives $2 Million Funding and Launches Predictive Communications Platform for Online Sales

    Altocloud Receives $2 Million Funding and Launches Predictive Communications Platform for Online Sales

    The year is still young, but it is already a busy one for software startup, Altocloud. The Mountain View, California company just announced $2 million seed funding and the commercial availability of its predictive communications platform for customer sales and engagement. The funding, led by Delta Partners, Digicel Group and ACT Venture Capital, brings Altocloud’s total funding to $3 million. Altocloud's new platform intelligently identifies the optimal online visitors and delivers tailored chat, voice, video and content so customers get the information and help they need at exactly the right moment.  

    By Bryan Ruby
    Posted March 16, 2015

  • What is Visitor to Lead Management?

    What is Visitor to Lead Management?

    Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role. 

    By jmadej
    Posted February 20, 2015

  • Using Big Data to Track Consumer Behavior

    Using Big Data to Track Consumer Behavior

    It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

    Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.

    By Jared Jaureguy
    Posted February 14, 2015

  • Content Marketing Matters for eCommerce

    Content Marketing Matters for eCommerce

    Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.

    By jmadej
    Posted February 05, 2015

  • Sitecore and Microsoft Together Deliver an ECommerce Solution

    Sitecore and Microsoft Together Deliver an ECommerce Solution

    Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.

    Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.

    By Bryan Ruby
    Posted January 12, 2015

  • Kentico 8.2: New Features in Collaboration and Ecommerce

    Kentico 8.2: New Features in Collaboration and Ecommerce

    Kentico, a provider in Web content and customer experience management,  just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.

    By Bryan Ruby
    Posted January 07, 2015

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