Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.
Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.
Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.
Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.
Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.
Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.
Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.
EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR, a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.
Webnodes AS, a company developing a .NET based semantic content management system and e-commerce platform, today announced the release of version 5.0, with with major improvements in the development framework, simplifying and cutting down on development time.
You better get used to paying with your phone. It’s already a popular method of making purchases in places like Japan and even some countries in Africa, but in the United States it hasn’t caught on quite as quickly. While so-called tap-to-pay methods have been around for a number of years already, Apple’s recent announcement of their own mobile payment service, called Apple Pay, has sent a new wave of excitement through the technology community.
Services like Google Wallet and CurrentC are certainly not new, but overall adoption and acceptance has been sluggish. Apple Pay might be just the thing to propel mobile payments to widespread popularity. But how does Apple Pay compare to other services that already have established methods and techniques? Read on to see how Apple Pay might completely change the game and if it could end up being one service you want to use.
Over the years, I've talked about building a range of simple websites for personal use to implementing very complicated proprietary and open source enterprise content management systems. What I haven't talked about is the cost of building and maintaining those websites. Honestly, I've been too embarrassed for how little I spend and too stunned by the price tag for what the big companies pay for their websites. Who Is Hosting This? sent us a graphicthat we thought represented the typical costs small to medium size businesses can expect when building and hosting their new websites. So good was the infographic that we decided to post it here.
Much of the statistics came from Which Web Design Company. WWDC maintains a database of over 7000 web design agencies world-wide, and provided them with the average starting cost statistics for web development used in the graphic below. Whatever your costs and whatever you decide, assuming you're working with reputable companies, the bottom line is that you get what you pay for. That's not a threat, but just a reality of the market.