When people think of big data, they naturally assume that it’s just about gathering large amounts of information to provide more accurate searches online and help companies provide more targeted advertisements and marketing efforts. They’re both right and wrong. True, there is so much more to big data than just marketing and advertising. It’s effects are now being seen in numerous industries across the globe. It’s solving world problems and improving the quality of life for millions of individuals. With all that, however, the big data platform such as that provided by Qubole is still making it’s presence felt in the advertising world — helping companies advertise better and consumers get more of what they want.
This week, Kentico Software announced the release of Kentico 8.1. According to the company, Kentico 8.1 features a variety of new enhancements that bring greater website performance and ease of use to the digital marketing activities of today’s digital agencies and professional marketers. With new “Buy X, get Y” discount capabilities, Kentico 8.1 promises to offer customers new ways to maximize their online sales.
While the overall job market may still be struggling, for those in the field of big data, the opportunities are plentiful. We’re currently in the middle of a big data boom, where companies of all shapes and sizes are finding ways to use big data to grow and be more successful than ever before.
Mobile devices with their large data capacities, always on capabilities, and global communications access, can represent both a business applications’ dream and a business risk nightmare.
For those in the security industry, the focus is mainly on deploying “solutions” to provide protection. However, we are now at one of those key points of change which happen perhaps once in a generation, and that demand a new way of looking at things.
Companies have plenty of reasons to make bring your own device (BYOD) policies a part of their businesses. One of the main attractions, and a primary reason for adopting BYOD in the first place, is how using a personal device makes employees more productive both in the workplace and at home. Another consequence of using BYOD is that employees are more likely to be satisfied with their jobs. But with these benefits also comes the concern over BYOD cost. BYOD’s most vocal proponents say the policy ends up saving businesses money in the long run, but its critics maintain that bring your own device is ultimately costly. One of the main points of contention is companies’ use of stipends as a way to offset the costs of a BYOD program for employees. While BYOD is likely here to stay, it’s very possible stipends on the way out.
Cloud computing, on a personal or business level, hasn’t been around for long. 2010 and 2011 were banner years for the implementation of cloud. There was some movement in the industry before that, but 2010 and especially 2011 were when things really started to take off.
With the capabilities provided by the internet combined with the technology device revolution, the need for and want of cloud computing came to fruition. For big data especially, cloud computing has been extremely important in making big data a household name. Whether it’s been through IBM, Google, or Amazon Elastic MapReduce, the word on big data has gotten out.
Before big data in the cloud, it was difficult for most companies to afford any type of big data implementation because of sky-high startup and maintenance costs. By combining cloud and big data, companies pay significantly reduced startup costs and basically eliminate maintenance costs.
Cloud computing has totally revolutionized the big data world. So, what further changes can we expect in the future? Here are six.
If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.
In a world where security threats seem to rise up every day, protecting vital business data is more important than ever before. Stories of large corporations suffering from security breaches seem to be a common sight in the headlines now. It’s something every company wishes to avoid, but finding ways to fight present and future attackers has proven challenging to say the least. For any business just starting out, in addition to providing quality products and excellent service, establishing effective network security is a must. Without it, the chances of losing customer data increases dramatically. Network security is the route to choose if you want a safe, dependable enterprise with a focus on growth for the future.
Who doesn’t like the idea of Bring Your Own Device (BYOD) for business? Having employees use their own personal devices for work sounds like a great idea. For one thing, they’ll be more productive as they are already familiar with their devices. They’ll also be more satisfied with their work since they won’t have to struggle with learning how to operate a new smartphone or tablet. Plus, companies can save on costs since they won’t need to buy devices for their employees. So what’s the downside? For many business leaders, the chief concern no matter the BYOD policies enacted is that of security. With employees using their own devices, that opens up more avenues for vital company data to be compromised. That’s why so many businesses now are turning to mobile device management (MDM) systems as a way to address these pressing security issues.
One of my favorite local companies, Blend Interactive, recently made some news this past week. Blend Interactive has named Karla Santi as their Chief Executive Officer (CEO). Santi has been a partner at Blend Interactive since the company formed in 2005, where, to the public, she served as Creative Director and, behind the scenes, handled a good chunk of operational oversight.