Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.
When you look at the greatest technological advances of the past several decades, it's clear that software has taken the lead. While hardware continues to improve, get smaller and do more with less, it's software that has enabled feature-rich operating systems that can exist on an interface barely larger than your hand. Hardware has maintained a more or less consistent form. It's no wonder then that many corporations are still painfully in the dark ages when it comes to the increase in the BYOD ecosystem. As the new Apple Watch and other smart watches begin to hit the scene, it's going to become increasingly difficult for network engineers to keep company networks secure. Even The Federal Trade Commission has warned about the threats posed by these small, connected devices stating that the data they collect should be limited for security reasons.
When new hardware does come onto the scene, it's widely talked about and speculated upon. Google Glass has failed to catch on so far, but the Apple Watch is likely to spur growth in the smartwatch industry and encourage other manufacturers to create their own versions. Google's Android Wear selection has already entered the market with good success. However, the Apple Watch is likely to be the most popular new piece of hardware introduced in 2015. A boon for Apple, and a virtual nightmare for IT administrators.
In times of war, you may be asked what you can do for your country. In modern times, your country may be asking you to do your part by updating your WordPress plugins.
The United States' Federal Bureau of Investigation (FBI), through the Internet Crime Complaint Center (IC3), issued a public service announcement last week recommending website administrators to update their Wordpress sites. More specifically, the bureau wants you to update your third-party WordPress plugins.
Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.
How are CMS vendors responding to the contemporary needs of the market to create a content-centric and context-relevant experience for their users?
A couple years ago, Switzerland-based Magnolia set its sights on North America as a way to increase its global growth. To continue the effort, Magnolia has redesigned its annual conference to accommodate growth, support its thriving U.S. presence and increase opportunities for clients, partners and prospective users.
This year, Magnolia will host its conference in Basel, Switzerland, as well as in Silicon Valley for the first time. At the U.S. edition of the conference, Atlassian, Barclays Bank Delaware, VSP Global and others will be sharing their experiences of building highly scalable systems to support their digital business initiatives. On the European side, Virgin Holidays will head up the digital business track. The expansion highlights Magnolia’s steady growth, which includes a strong increase in global license sales and a 30% increase in employees.
Magnolia’s 2014 conference in Switzerland attracted more than 250 Magnolia developers, users and partners. This year, the company expects 300 people to attend the sixth European Magnolia conference on June 9 - 11 in the Pathé Küchlin Cinema, Basel, Switzerland. The Magnolia Conference Americas will take place in Silicon Valley, California on May 5 - 7, 2015. Registration is now open.
Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds. But good news! The mobile phone stuck to your keister can help put it back into beach shape. Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes. Need a buddy to encourage your progress? A coach to scare and inspire you into shape? Fitness tracking and scientific data technology to bring you into the 21st century of fitness? Read below about five different social apps to help you get into shape for the beach.
This Tuesday, March 24, 2015, the Drupal community lost Aaron Winborn who was diagnosed with ALS a few years ago. In honor of Aaron, the Drupal Association and Angie Bryon recently announced the Aaron Winborn Award. The announcement reads:
In honor of long-time Drupal contributor Aaron Winborn (see his recent Community Spotlight), whose battle withAmyotrophic lateral sclerosis (ALS) (also referred to as Lou Gehrig's Disease) is coming to an end later today, theCommunity Working Group, with the support of the Drupal Association, would like to announce the establishment of the Aaron Winborn Award.
This will be an annual award recognizing an individual who demonstrates personal integrity, kindness, and above-and-beyond commitment to the Drupal community. It will include a scholarship and stipend to attend DrupalCon and recognition in a plenary session at the event. Part of the award will also be donated to the special needs trust to support Aaron's family on an annual basis.
Thanks to Hans Riemenschneider for the suggestion, and the Drupal Association executive board for approving this idea and budget so quickly. We feel this award is a fitting honor to someone who gave so much to Drupal both on a technical and personal level.
Thank you so much to Aaron for sharing your personal journey with all of us. It’s been a long journey, and a difficult one. You and your family are all in our thoughts.
Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.
Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.