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  • How Wearable Tech Can Turn the Internet of Things Into the Internet of You

    How Wearable Tech Can Turn the Internet of Things Into the Internet of You

    You’ve probably heard of the Internet of Things (IoT) and how it’s set to completely transform the world. Some may view this as an exaggerated take, but there’s little question that companies across the globe are taking an intense interest in it. The central concept of the IoT features tiny sensors and other machines that are all connected to the internet, allowing them to communicate with people as well as each other. Some experts are predicting that by the year 2020, there could be as many as 20 to 30 million items that are part of the Internet of Things. While there is a lot of hype surrounding the IoT, what’s often lost in the discussion is how the individual will contribute to and be affected by it. In fact, as more focus is placed on people, it’s becoming clear that wearable technology will play a big role in driving the Internet of Things, turning the whole idea into the Internet of You.

    By Rick Delgado
    Posted October 17, 2014
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  • The Rise of Mobile CRM: Why So Many Companies Are Making the Switch

    Businesses of all sizes have adopted mobile CRM for several important reasons, one of the most important being further promoting a mobile workforce. Many employees find themselves away from the office, which would normally lead to being disconnected from accessing important data, particularly for sales representatives.

    By Rick Delgado
    Posted October 14, 2014
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  • Moxie Infographic: Men holiday shop via mobile devices

    Moxie Infographic: Men holiday shop via mobile devices

    Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.

    We've received a copy of the study and once I've dissected the numbers better I'll post my thoughts and comments on this blog. Until then, here's one interesting part of the study, of those surveyed more men shop online than women. I'm not sure if this is true for my household, but where my wife is willing to shop online and offline I have to admit I prefer the online shopping experience over brick and mortar.

    By Bryan Ruby
    Posted October 13, 2014
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  • How Big Data can Improve Marketing ROI

    The implementation of big data has proven to increase a company’s ROI by as much as ten to 20 percent depending on the metrics used. Productivity can also increase by five percent and lead to six percent higher profits than other competitors. Enterprises not using big data in their operations are missing out on the benefits that come from increased data gathering and analytics.

    By Gil Allouche
    Posted October 10, 2014
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  • How Companies Can Get a Handle on BYOD Security

    How Companies Can Get a Handle on BYOD Security

    The way businesses operate has certainly changed with the rise of new technology flooding the workplace. Perhaps one of the most significant developments in the past few years has been the increased use of personal devices in the office. As smartphones and tablets have become more affordable and their capabilities have multiplied, more workers are bringing their own devices to help them with their jobs. According to one recent survey from Webroot, employees at more than 60% of companies use their own devices at work. This growing trend has lead to more and more businesses adopting bring your own device (BYOD) policies as a way to not only enjoy the added benefits but to maintain at least some control over behavior that has the potential to quickly spiral out of control. As beneficial as BYOD can be, the biggest concern companies have with the practice is the added security risks personal devices may bring.

    By Rick Delgado
    Posted October 07, 2014
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  • What the Future Holds for Data Storage

    What the Future Holds for Data Storage

    Predicting future changes in the world of technology can be a tricky endeavour. New products and innovations are revealed so rapidly that even experts may be caught unprepared. Even so, that doesn't mean looking into the future is without merit as it helps businesses and industries plan ahead. One of the most important aspects of any organization’s operations is the use of storage, particularly as more of the world becomes driven by data. Current ways of tackling storage challenges are already proving inadequate, necessitating new technologies and strategies for companies both large and small. Though no prediction is guaranteed to happen with 100% accuracy, here are several possibilities for what the future holds for data storage based off of current trends and recent technological developments.

    By Rick Delgado
    Posted September 30, 2014
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  • The Content Management Professionals Say Goodnight

    The Content Management Professionals Say Goodnight

    This week, the Board of Directors for the Content Management Professionals announced the ending of CM Pros. The decision to close down the organization was evidently made by the Board in Summer 2014.

    Although the CMS Pros didn't play a significant part in my content management endeavors, I'm still a little saddened by their departure. I understand the difficulties of advocating the technical side of content management when the more glitzy marketing side of the house is talking content strategy. But this isn't the cause of my sadness, but my nostalgia for the days professional organizations had real value to people like you and me.

    By Bryan Ruby
    Posted September 26, 2014
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  • Christopher Stone Joins Acquia Leadership

    Christopher Stone Joins Acquia Leadership

    Acquia has announced the appointment of Christopher Stone as senior vice president of products and development. Stone has more than 30 years of experience in software development and pioneering open source solutions for the enterprise. Stone will be responsible for engineering, DevOps, and product management of the Acquia Platform, helping lead the expansion of the company’s suite of SaaS solutions for building and managing integrated digital experiences.

    By Bryan Ruby
    Posted September 25, 2014
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  • The Biggest BYOD Security Threats and How to Avoid Them

    The Biggest BYOD Security Threats and How to Avoid Them

    With Bring Your Own Device (BYOD) programs likely here to stay, companies are trying to find ways to reap the most benefits while downplaying the drawbacks. While it’s true that BYOD policies can lead to increased productivity, more employee satisfaction, and greater collaboration among workers, some significant issues have arisen in recent years. At the forefront is the concern over having a BYOD security plan, and since under a BYOD policy employees would be using their own personal devices to access company networks and data, business leaders are finding it an issue they need to address quickly. As businesses gain more experience with the threats associated with BYOD, they’re also finding the solutions to deal with them.

    By Rick Delgado
    Posted September 23, 2014
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  • Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.

    By Bryan Ruby
    Posted September 22, 2014
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