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  • DNN Continues the Journey Beyond Web Content Management with Evoq 8

    DNN Continues the Journey Beyond Web Content Management with Evoq 8

    The first time I ever heard about customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spoke about experience management. Rose spent much of his time warning the audience that their CMS needs to do more than just content management . Yesterday, DNN made their announcement that with Evoq 8 they too are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are solid with features focused on today's marketing needs for better customer engagement. 

    Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 we have seen in other recent content management platforms. This is why some critics that have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate. Instead, Evoq 8 is the fruits of DNN's long-term strategic plan for how best to move the ball forward.

    By Bryan Ruby
    Posted January 28, 2015

  • North Plains: Over-reliance on email to manage digital assets

    North Plains has announced the results of independent research around how marketing and other business professionals manage the wide variety of digital assets that make up their campaigns and communication strategies.

    The results found that while every single respondent thinks digital asset management is important and the majority can see areas where they’d like to improve asset management, there is still an over-reliance on email to share, track and distribute assets (70% of respondents).

    However, 43% are looking at implementing digital asset management systems to improve access control, while 52% have systems that they are seeking to improve.

    By RealWire
    Posted January 23, 2015

  • Nuxeo Platform gets on the fast track with FT 7.1

    Nuxeo Platform gets on the fast track with FT 7.1

    This week, Nuxeo announced the availability of Nuxeo Platform Fast Track 7.1 (FT 7.1).  The Nuxeo Platform is the company's flagship product, a "highly customizable and extensible content management platform for building business applications". FT 7.1 follows November's release of Long Term Support (LTS) 6.0 and continues a very aggressive roadmap of continuous improvements for the platform leading up to LTS 8.0 by year's end. 

    Among the platform enhancements and improvements are a new service for metadata read and write on binaries, computed image views, extended field constraints, a new reference engine and a streamlined workflow graph editor.

    By Bryan Ruby
    Posted January 22, 2015

  • Become a Better Marketer with Big Data

    Become a Better Marketer with Big Data

    Technology is getting faster and smarter. Computers are now able to recognize and learn patterns, and make decisions in real-time. Their improved analytic and decision-making abilities allow them to outperform humans in areas such as medical diagnoses, legal recognition and customized marketing campaigns.

    The era of big data has only furthered the usefulness of computers. Marketers now have massive amounts of customer information at their disposal. Using big data analytics allows markers to gain deeper insights and create more detailed models to improve marketing strategies. However, this isn’t an easy transition. Traditionally, marketers had pieces of information about their audience and ads, but mainly relied on intuition when making decisions and building business strategies.

    By Gil Allouche
    Posted January 15, 2015

  • Sitecore and Microsoft Together Deliver an ECommerce Solution

    Sitecore and Microsoft Together Deliver an ECommerce Solution

    Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.

    Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.

    By Bryan Ruby
    Posted January 12, 2015

  • Kentico 8.2: New Features in Collaboration and Ecommerce

    Kentico 8.2: New Features in Collaboration and Ecommerce

    Kentico, a provider in Web content and customer experience management,  just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.

    By Bryan Ruby
    Posted January 07, 2015

  • Dealing with BYOD After the Holidays

    Dealing with BYOD After the Holidays

    Ultimately, the problems that the post-holiday period creates are not enough to stop companies from adopting BYOD policies. Dangers certainly exist when it comes to security. However, with a strict and well thought out policy, many companies will be able to avoid any serious threats. In the end, the potential for savings as well as employee satisfaction and productivity will drive greater implementation of BYOD in the future. 

    By Rick Delgado
    Posted January 02, 2015

  • CMS Report's Top 10 Content Management Stories of 2014

    CMS Report's Top 10 Content Management Stories of 2014

    Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.

    By Bryan Ruby
    Posted December 31, 2014

  • Information Technology: 5 Reasons To Go Virtual

    Information Technology: 5 Reasons To Go Virtual

    When you think of all the major technical trends discussed lately you may have noticed another one beginning to throw itself into the conversation, virtualization. While virtualization has been around for more than a decade, we're only just beginning to unleash its true potential.Organizations who prepare themselves now will have a head start, which in a fiercely competitive environment, can mean everything.

    By Rick Delgado
    Posted December 26, 2014

  • BYOD Red Alert: Employees are Your Biggest BYOD Security Threat

    BYOD Red Alert: Employees are Your Biggest BYOD Security Threat

    When it comes to BYOD security, your company would be better off looking on the inside and focusing on your employees. BYOD still has a lot of benefits to offer, but companies need to go the extra mile in educating and training employees to better handle the numerous security risks they could face. Enforcement of established BYOD guidelines is another excellent way to address security. Only then can businesses proceed to grow with more confidence in tackling whatever threats come their way.

    By Rick Delgado
    Posted December 18, 2014

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