Kentico Software today unveiled Kentico 8, which brings new enhancements to Kentico’s integrated marketing solution. According to Kentico, this release is intended to help marketers and developers launch integrated marketing campaigns that engage today’s fragmented audiences across all digital channels.
Magnolia Conference 2014 is scheduled for three days, from June 24th to June 26th. CMS Report is pleased to also announce that we will be a media partner for this year's conference. To signup for the conference, you will want to visit the registration page for the conference. You better hurry, because early bird pricing expires on March 31.
I've been so busy lately that I haven't had time to put out a plug for my review of the Magnolia CMS on CMS-Connected last month. This was probably one of the easiest shows I've done in the sense that the Internet connection was good and the rest of the show seemed to complement my own segment well. My thanks to Boris Kraft, Co-Founder and Chief Technology Officer for Magnolia, for briefing me well about their product and spending some extra time with me during the demo.
I'm very selective when it comes to promoting white papers. A white paper is a document often used as a marketing or sales tool in business. White papers are long-form content designed to promote a products or service which often use selected facts favorable to the company sponsoring the document. That use of "selected facts" bothers the natural-born scientist in me. However, every now and then you come across one of these papers that holds true, is well written, and by an author or analyst you respect. In this case, the document is written by Deane Barker for Movable Type and is titled, "Managing Content in the Transactional Application" (PDF).
Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren't aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.
Deep linking—as it has been known for years—allows web developers to create direct links to particular actions or pages on a website. It also allows people navigating the site to seamlessly travel to other sites at the click of a link. It’s fast, easy, and a major feature of internet design, but for years, apps found on smartphones and tablets have lacked this essential element.
Office 365 Small Business and Small Business Premium provide exceptional value for your small business productivity needs. It might seem a little scary at first to sign up for a recurring software fee, but you get what you pay for – a true cloud service that requires minimal effort to set up and manage. Perfect for a modern IT guy who is wearing many hats.
Whenever a content management system first appears on my screen, I always look at whether the developers' initial claims are true. In this case, I'm looking at Microweber and its claim that their software offers a "new generation" CMS with "cool features and innovative concepts". Given that most of the software development in Microweber CMS is recent, from 2012 to present, the goals and claims are ambitious. Impressively, the CMS has already been translated into seven languages so far by its contributors. As word about this CMS beings to spread globally, it's time to dig a little deeper into Microweber.
As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.
But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.
At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?