According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.
Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.
To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.
Only big enterprises can afford the high upfront capital expenses of on-premises applications as well as skilled IT professionals to maintain the applications. Since small to mid-sized businesses have to do more with less, SaaS is clearly the best choice for managing growth, and business agility in ever-changing markets. A major reason is because SaaS eliminates the need for an infrastructure investment, platform development or expert manpower, which enables first order initiatives to hold top priority spot. All they need for SaaS is a basic computer with a browser. SaaS is a “pay as you use” subscription delivered to the business.
This is the third year for the Now What? Conference which is held in one of the fastest growing modern communities in the region, Sioux Falls, SD. If you're within a half day's drive from this great city, I encourage you to register for the conference. The conference and various workshops will be held on April 29 - 30, 2015. Created by Blend Interactive, the conference will be bringing together web and marketing professionals from across North America. Something that rarely happens in our region, you have an opportunity to hear from today’s content management leaders as they come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
SiteSupra, a hosted CMS and website builder, has now released their software as an open source CMS and development framework. SiteSupra Open Source Edition brings a new dimension to the web development market, as an open source product that may be hosted outside SiteSupra's own servers.
It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.
Of course, this isn’t specific to any one industry. Big data analytics and understanding consumer behavior is just as important to healthcare providers as it is to steel manufacturers. However, while broad in its application, big data can certainly be more valuable to some companies than others, especially when a lot is on the line.
If you are considering a transition to a new content management solution, the addition of a CMS solution to a portal or site or a blog, portal, or site redesign, you may wish to look at Umbraco and consider its open source, flexible features, templates and customization capabilities. It is a worthy contender in the CMS market and offers numerous functional and technical benefits to your business.
Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.
Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.
Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.