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  • My CMS-Connected Review of Magnolia CMS

    My CMS-Connected Review of Magnolia CMS

    I've been so busy lately that I haven't had time to put out a plug for my review of the Magnolia CMS on CMS-Connected last month. This was probably one of the easiest shows I've done in the sense that the Internet connection was good and the rest of the show seemed to complement my own segment well. My thanks to Boris Kraft, Co-Founder and Chief Technology Officer for Magnolia, for briefing me well about their product and spending some extra time with me during the demo.

    By Bryan Ruby
    Posted March 25, 2014
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  • Real-Life Applications of Big Data in Mobile Marketing

    Real-Life Applications of Big Data in Mobile Marketing

    Mobile apps are taking the online world by storm.

    Companies have a challenge to develop apps that meet the customers needs while still providing marketing opportunities. Big data technology makes it easier for companies to do just that in the following ways.
    By Gil Allouche
    Posted March 21, 2014
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  • White Paper: Managing Content in the Transactional Application with Movable Type

    White Paper: Managing Content in the Transactional Application with Movable Type

    I'm very selective when it comes to promoting white papers. A white paper is a document often used as a marketing or sales tool in business. White papers are long-form content designed to promote a products or service which often use selected facts favorable to the company sponsoring the document. That use of "selected facts" bothers the natural-born scientist in me. However, every now and then you come across one of these papers that holds true, is well written, and by an author or analyst you respect. In this case, the document is written by Deane Barker for Movable Type and is titled, "Managing Content in the Transactional Application" (PDF).

    By Bryan Ruby
    Posted March 17, 2014
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  • Deep Linking and the World of Mobile Marketing

    Whether you’re searching the web for the most updated news items, or you’re looking to shop on your favorite websites, deep linking has become an integral part of the internet experience. It’s a tool that allows for true convenience and fast navigation, but many people simply aren't aware of it. Deep linking is only just starting to provide that same convenience and simplicity to mobile applications, and as the technology spreads, it is opening new avenues for mobile marketing.

    Deep linking—as it has been known for years—allows web developers to create direct links to particular actions or pages on a website. It also allows people navigating the site to seamlessly travel to other sites at the click of a link. It’s fast, easy, and a major feature of internet design, but for years, apps found on smartphones and tablets have lacked this essential element.

    By Rick Delgado
    Posted March 13, 2014
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  • Office 365 Review: Confessions of a Modern IT Guy

    Office 365 Review: Confessions of a Modern IT Guy

    Office 365 Small Business and Small Business Premium provide exceptional value for your small business productivity needs. It might seem a little scary at first to sign up for a recurring software fee, but you get what you pay for – a true cloud service that requires minimal effort to set up and manage. Perfect for a modern IT guy who is wearing many hats.

    By Michael Assad
    Posted March 13, 2014
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  • Put this one on your radar: Microweber CMS

    Put this one on your radar: Microweber CMS

    Whenever a content management system first appears on my screen, I always look at whether the developers' initial claims are true. In this case, I'm looking at Microweber and its claim that their software offers a "new generation" CMS with "cool features and innovative concepts".  Given that most of the software development in Microweber CMS is recent, from 2012 to present, the goals and claims are ambitious. Impressively, the CMS has already been translated into seven languages so far by its contributors. As word about this CMS beings to spread globally, it's time to dig a little deeper into Microweber.

    By Bryan Ruby
    Posted March 12, 2014
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  • 5 Common Mobile Marketing Mistakes to Avoid

    5 Common Mobile Marketing Mistakes to Avoid

    As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.

    By Rick Delgado
    Posted March 07, 2014
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  • The Big Data IT Challenge: Giving Business Users the Data They Want

    The Big Data IT Challenge: Giving Business Users the Data They Want

    Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.

    But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.

    At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?

    By Gil Allouche
    Posted March 06, 2014
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  • Now What? Conference 2014 Returns to Sioux Falls

    Now What? Conference 2014 Returns to Sioux Falls

    You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.

    If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.

    Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.

    By Bryan Ruby
    Posted March 04, 2014
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  • The Joomla CMS: 50 Million Downloads Later

    The Joomla CMS: 50 Million Downloads Later

    Today, we received an announcement from the folks at Joomla! which we couldn't pass up. The Joomla CMS has been downloaded more than 50 million times. Just as impressive, Joomla is currently being download at 1 million downloads a month.

    Joomla is used to build, organize, manage and publish content for websites, blogs, Intranets and mobile applications. A few other milestones to note is that Joomla is also currently the world’s second most utilized CMS behind WordPress and ahead of Drupal. If you do the math, that translates to 3.1% of all the world’s Web properties now run on the Joomla platform. Joomla! is also claiming that about 630,000 people have had input into the CMS since its launch in 2005.

    By Bryan Ruby
    Posted February 25, 2014
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