“This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”
Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.
Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.
Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.
Last week, Andrew Embler announced the availability of concrete5 5.7.4. In his announcement, Andrew stated that this is so far concrete5's biggest release in 2015 and also the biggest release since launching 5.7 last year. concrete5 is free and open source under the MIT software license.
Update: After this article was published, concrete5 released 184.108.40.206. According to Andrew Embler, concrete5 220.127.116.11 fixes a number of "important bugs in 5.7.4, including broken dialogs on Windows servers and an inability to edit your site while asset caching is enabled".
While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?
Although a self-hosted blog built on WordPress.org’s software will offer you maximum flexibility, control, and monetization opportunity, not every blogger is looking to turn their blog into a business and make money online. For hobbyists, a free blog from WordPress.com, Blogger, Tumblr, Wix, Weebly, or even SquareSpace can still provide the basic benefits of blogging.
Gary Dek of StartABlog123.com has put together a useful comparison chart where he compares the best blog sites. Check below the fold to see which free blogging platform fits your needs.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Last week, when WordPress announced that Version 4.2 was available, I planned to take my time upgrading my site. Then word came that WordPress 4.2.1 was made available. Sure enough, WordPress has provided a critical security release for all previous versions of their CMS and the developers were strongly encouraging WordPress users to update their sites immediately. Apparently, the WordPress team were made aware of a cross-site scripting vulnerability which could enable commenters to compromise a site.
The good news is that updating your WordPress site to 4.2.1 also gets you all the brand new features found in the just just-released WordPress 4.2. WordPress is branding this major version upgrade as the one to help you communicate and share, globally.
The "Google Mobile Friendly Update" was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.