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  • Livefyre Engagement Cloud Is Much More Than Comments

    Livefyre Engagement Cloud Is Much More Than Comments

    When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.

    By Bryan Ruby
    Posted November 06, 2015

  • Plan For Success: Overcoming The Top Big Data Management Challenges

    Plan For Success: Overcoming The Top Big Data Management Challenges

    It's impossible to ignore big data. Even industries such as oil and gas — which have historically taken a pass on these technologies — are now gearing up to invest in big data. According to a recent Visiongain report, oil and gas companies are set to spend $3.51 billion on big data this year, while the market at large is headed for a $72 billion dollar future by 2022. Bottom line? Companies need some kind of information handling solution to succeed in the evolving tech landscape, but just throwing money at the problem won't work: Businesses need a well-crafted plan of action to overcome critical data challenges. Here is a look at the top four.

    By XO Communications
    Posted November 03, 2015

  • The Growth in Ecommerce Infographic

    The Growth in Ecommerce Infographic

    My first thought when seeing this infographic backed by on the potential growth in the Ecommerce space was, sorry not interesting enough to post here. But after a few days, the infographic has grown on me and made me think that the opportunities to sell goods and services online is as strong as ever. 

    The Ecommerce space has been experiencing a phenomenal growth in the past decades. You are probably enticed to build an Ecommerce startup, owing to its huge potential. But you probably should consider the other side of the coin as well. A few Dot Com moguls and VCs actually claim that the eCommerce space is one the verge of saturation. The point here is don't get discouraged yet, there are a lot of market choices and niches in the space which are yet to be untapped. However as the infographic points out, those opportunities may require you to look outside your current geography.

    The infographic below was put together with data references from Alexa, Quantcast and to provide a 'bare surface' analysis.

    By Bryan Ruby
    Posted October 30, 2015

  • Sitecore Experience Platform 8.1 Offers New Look and Improved Personalization

    Sitecore Experience Platform 8.1 Offers New Look and Improved Personalization

    This week, Sitecore announced the availability of Sitecore Experience Platform (XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.

    By Bryan Ruby
    Posted October 22, 2015

  • The Open Source Benefits for Businesses

    The Open Source Benefits for Businesses

    Analysts no longer slot open source software (OSS) as unique tracks, but rather prefer to group them with proprietary software, under a specific genre. With subscription models gaining ground, consumers caring about business functions and, not the technology that delivers it, the next wave of IT sourcing predicts well for open source adoption.

    By Chandni Bhagchandani
    Posted October 21, 2015

  • Survey: Context-Based Experiences Important for Brand Loyalty

    Survey: Context-Based Experiences Important for Brand Loyalty

    Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a  consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America. Conducted in conjunction with King Brown Partners, the research analyzes digital consumers’ attitudes and behaviors towards categories and brands, specifically those of baby boomers (born between 1946 and 1964) and millennials (born between 1982 and 2004).

    While overall brand satisfaction is high at 76 percent, context-based experiences emerged as a key driver of brand loyalty. Specifically, millennials are 70 percent more likely than boomers to strongly believe that “brands are not using the most relevant technology to interact with me”, and 30 percent are more likely to strongly believe that “brands that use the right technology…are doing better than those that don’t.” Of note, many consumers, particularly millennials, are open to interacting with brands via different channels. When it comes to personalized offers, 66 percent of millennials find it highly aggravating when personalized advertising is off-target.

    By Bryan Ruby
    Posted October 20, 2015

  • Success in Hollywood May Require Big Data

    Success in Hollywood May Require Big Data

    2015 is Hollywood’s big comeback! At least, that’s how it’s being reported.

    After what was an absolutely dismal year at the box office in 2014, movie studios were anxious to see success when 2015 rolled around. The results so far? Fairly impressive for the most part, with box office revenue up and more movies becoming hits, and that’s without the can’t-miss pile of money sure to come from the new Star Wars movie due out before the end of the year. Hollywood may be breathing a sigh of relief, but this year’s returns may be masking a lingering problem -- people just aren’t going out to the movies like they used to. In just the past three years, the four largest film studios have lost billions of dollars on their big releases. Attracting audiences means releasing better films, and the key to making a better movie might just come from the recent advances in big data analytics.

    These factors, all working in tandem, are all part of trend of using big data for business. It’s a revolutionary way of thinking, but one that studios need to adopt if they want to see their fortunes change. Marketing can get much smarter, movies can involve content people actually want to see, and studios can figure out how well a movie will do weeks or even months before its even released to the public.

    By Jared Jaureguy
    Posted October 20, 2015

  • Big Data's Ability to Tell a Story

    Big Data's Ability to Tell a Story

    To even suggest that the construction and communication of a story could one day be taken over by computers can lead to eye rolling and dismissive scoffs. After all, storytelling is a uniquely human activity, one that requires creativity, emotion, and a connection with the human audience. At first glance, computer could never replicate such a thing, right? The conventional wisdom, however, might be off in this case. With the rise of big data, new ways to create and tell stories have been developed, leading many to rethink what they previously held to be true about the art of storytelling. As far-fetched as it may sound, big data analytics may one day become the most prominent way to tell a story, even if we don’t realize it.

    By Jonathan Buckley
    Posted October 13, 2015

  • Big Names are Working to Acquire Cloud Computing Startups

    Big Names are Working to Acquire Cloud Computing Startups

    The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products. This helps the larger companies diversify their offerings, increase their share of the market, and incorporate new ideas with the goal of moving their business forward. It’s a model that has been used in other industries, so it should come as little surprise that the cloud marketplace is pursuing it. Recent history shows the big names in cloud computing are eager to acquire promising startups. The following is just a brief look at acquisitions from the past few months.

    By Rick Delgado
    Posted October 12, 2015

  • Centerview Capital invests $55 Million into Acquia

    Centerview Capital invests $55 Million into Acquia

    Acquia has announced that they have closed a $55 million equity financing round through the help of Centerview Capital Technology. Centerview Capital specializes in partnering with the management teams of midsize companies they see as "high potential" for growth. Centerview Capital Technology led the financing round, with support from existing investors including New Enterprise Associates and Split Rock Partners. This funding will help Acquia scale its global operations, sales and marketing as well as the development of its solutions for building, delivering, and optimizing digital experiences.

    By Bryan Ruby
    Posted September 28, 2015

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