Every day customers generate massive amounts of data through POS transactions, social media interactions, mobile devices and more. Much of this data is filled with valuable insights retailers can use to compete in crowded markets and boost the bottom line---but how to go about it? In a November 2014 article on Retailcustomerexperience.com, writer Melissa Amadeo---a specialist in retail marketing and analytics---discusses several strategies retailers can use to find real value in big data. In an…
Somewhere along the way, I admittedly lost sight of TYPO3. It's not that I ever thought TYPO3 wasn't a good content management system but it never seemed like there was ever a lot of exciting things to write about TYPO3. When a CMS has a history that dates all the way back to the late 1990', well it's difficult to shake it off as as anything but a legacy application. So in my slumber I failed to notice that there was a new CMS on the radar, TYPO3 Neos.
For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.
A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are searching for, as well as the importance of a strong technical site architecture, backlinks from other sites and visibility on social media.
We are a now generation. We don’t like waiting for anything, whether it’s our microwave dinner to finish, the red light to change, or our YouTube videos to buffer. Not surprisingly, this impatience translates easily from our personal lives right into our professional lives. What’s true at home is just as common in the office. For example, with smartphones and cloud computing, we expect to be able to communicate with anyone and access information from anywhere. Technology has increased our collaborative abilities, leading to quicker turnaround times, shorter deadlines and heightened expectations.
With business, speed can mean everything. Not in the sense of rushing projects, which could lead to sloppy work, but being reactive to the needs of customers. If you can quickly ascertain what they’re looking for, and provide it first, you’ll find yourself well ahead of the competition. It’s because of this that big data has become such a popular and rapidly growing trend. The wealth of information created everyday can help businesses learn important insights and make decisions to improve future outcomes. However, while all this information is available, businesses often struggle to manage or process it in a timely matter in order for it to be relevant. In such a fast-paced world, how can businesses find the right piece of information before they lose their short window of opportunity?
EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR, a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.
Business demands are always fluctuating, so to keep up in a world that seems to be constantly on the move, the best choice is to go with flash array storage.
Webnodes AS, a company developing a .NET based semantic content management system and e-commerce platform, today announced the release of version 5.0, with with major improvements in the development framework, simplifying and cutting down on development time.
It’s amazing the influence technology has. All these new gadgets have made our lives easier in so many ways, but they have also dramatically changed the cultures that embrace them. For example, digital theft is becoming a more common threat than physical theft.
We’ve heard examples of large corporations having their customer information hacked, or even celebrities having their personal photos stolen. And while we think criminals would only go after the big guys, small businesses aren’t in the clear. Without massive IT budgets and industry professionals, their networks are often left unprotected and become easy targets for intruders.
So what can small businesses do? How can they improve their network security without spending so much that it draws away from the normal day-to-day operations of their business? Here are 6 simple tips small businesses can follow to avoid attacks and keep their data safe.
When I talk about Drupal, information technology and the weather all in the same breath, I'm known to be very enthusiastic and opinionated in such discussions. I can't help myself. I'm biased toward Drupal as it is one of my favorite content management systems. I'm also a former meteorologist working in information technology for a very large organization that is heavily involved with the weather. Needless to say, a year or two ago when I heard that The Weather Channel started using Drupal to meet the needs of it's customers and meteorologists, it caught my attention. I think the use of Drupal is a win-win for everyone around and given my background, I wish my own employer had adopted a similar solution. I think organizations miss out on a lot when they don't utilize open source or even proprietary systems in favor of an in-house CMS.
The news keeps getting better for Drupal fans. This week both Acquia and Mediacurrent announced that The Weather Channel is standardizing on the Acquia Platform for Weather.com. Weather.com started using Drupal last year to increase the agility of its content creation and publishing. Now, the company has moved the entire website, which serves more than 20 million pages of content, to the Acquia Platform, which brings together Drupal and Acquia’s solutions for digital engagement and experience management. The team at Weather.com worked with Acquia and digital agency partner Mediacurrent for its site development and migration from its legacy web content management system Percussion.