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  • 5 Common Mobile Marketing Mistakes to Avoid

    5 Common Mobile Marketing Mistakes to Avoid

    As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.

    By Rick Delgado
    Posted March 07, 2014
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  • The Big Data IT Challenge: Giving Business Users the Data They Want

    The Big Data IT Challenge: Giving Business Users the Data They Want

    Last December, International Data Corporation presented a top ten list of technology predictions for 2014. Among those predictions, IDC claims that enterprise spending on Big Data analytics services in 2014 will increase by 21 percent over 2013, to exceed $4.5 Billion. Obviously companies are starting to recognize that their vast pools of data hold immense potential.

    But spending money on Big Data and extracting real value from it are two different things. According to research by Gartner published in a 2011 article on ComputerWeekly.com, between 70 and 80 percent of corporate business intelligence projects flat out fail.

    At Gartner’s 2013 Business Intelligence and Analytics Summit, a panel of vendors agreed that more than 70 percent of analytics projects failed to meet expectations. What is the main reason for that kind of failure?

    By Gil Allouche
    Posted March 06, 2014
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  • Now What? Conference 2014 Returns to Sioux Falls

    Now What? Conference 2014 Returns to Sioux Falls

    You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.

    If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.

    Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.

    By Bryan Ruby
    Posted March 04, 2014
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  • The Joomla CMS: 50 Million Downloads Later

    The Joomla CMS: 50 Million Downloads Later

    Today, we received an announcement from the folks at Joomla! which we couldn't pass up. The Joomla CMS has been downloaded more than 50 million times. Just as impressive, Joomla is currently being download at 1 million downloads a month.

    Joomla is used to build, organize, manage and publish content for websites, blogs, Intranets and mobile applications. A few other milestones to note is that Joomla is also currently the world’s second most utilized CMS behind WordPress and ahead of Drupal. If you do the math, that translates to 3.1% of all the world’s Web properties now run on the Joomla platform. Joomla! is also claiming that about 630,000 people have had input into the CMS since its launch in 2005.

    By Bryan Ruby
    Posted February 25, 2014
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  • Big Data and Mobile Partner Up

    Big Data and Mobile Partner Up

    Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.

    Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.

    By Gil Allouche
    Posted February 21, 2014
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  • Need CEM? The CMS Box is Big Enough

    If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM).  This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.

    By Bryan Ruby
    Posted February 13, 2014
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  • How the Cloud is Transforming the IT Industry

    How the Cloud is Transforming the IT Industry

    Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.

    By Gil Allouche
    Posted February 11, 2014
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  • CodeEval: Python, Java, C++ Top Three Popular Programming Languages

    CodeEval: Python, Java, C++ Top Three Popular Programming Languages

    CodeEval recently released their list of Most Popular Programming Languages of 2014. Each year they release this list based on thousands of data points they've collected by processing over 100,000 coding tests and the input of over 2,000 employers. This list confirms what Python and Java developers already know. It is also list to disappoint Tcl developers and those nostalgic of the Visual Basic days.

    By Bryan Ruby
    Posted February 06, 2014
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  • Mailbag: Top 50 Drupal Reference & Tutorial Sites

    Mailbag: Top 50 Drupal Reference & Tutorial Sites

    Jimmy Atkinson from The Web Hosting Database recently sent us a note about WHdb.com updating their Top 50 Drupal Reference & Tutorial Sites. Jimmy asked us to help spread the word about the page (see his email attached below).

    As a Drupal user, I find resources like this page to be helpful so I have no problems giving WHdb a plug here. One thing you will want to note about the page is while they did number the list for easier read, the resources are not listed in any particular order. Also, at the time I viewed the page I found a couple of the links broken. These things happen and perhaps by the time you read this, Jimmy has already made some corrections on the page.

    By Bryan Ruby
    Posted January 31, 2014
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  • Online Brands Not Doing Enough to Guard Against a Google Penalty

    Online Brands Not Doing Enough to Guard Against a Google Penalty

    It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

    New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

    The company’s software and analysis recently indicated that travel website Expedia.com may have been impacted by a Google penalty which saw its organic search visibility[1] drop by around 25%. Not only is this likely to have caused a drop in traffic and revenue, but it also affected the company stock price and value.
    By RealWire
    Posted January 30, 2014
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