In today’s digital world big data almost sounds like an over prescribed medication. A company has revenue struggles? Use big data. Another needs more marketing ROI? Big data. But really, we have only scratched the surface of utilizing big data to its full, practical potential. Big data is a metaphorical iceberg, with the portion above water being structured data and the massive portion below the surface being unstructured data. The challenge for companies today is tackling unstructured data to…
Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.
Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.
A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.
At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?
Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...
When people think of big data, they naturally assume that it’s just about gathering large amounts of information to provide more accurate searches online and help companies provide more targeted advertisements and marketing efforts. They’re both right and wrong. True, there is so much more to big data than just marketing and advertising. It’s effects are now being seen in numerous industries across the globe. It’s solving world problems and improving the quality of life for millions of individuals. With all that, however, the big data platform such as that provided by Qubole is still making it’s presence felt in the advertising world — helping companies advertise better and consumers get more of what they want.
This week, Kentico Software announced the release of Kentico 8.1. According to the company, Kentico 8.1 features a variety of new enhancements that bring greater website performance and ease of use to the digital marketing activities of today’s digital agencies and professional marketers. With new “Buy X, get Y” discount capabilities, Kentico 8.1 promises to offer customers new ways to maximize their online sales.
While the overall job market may still be struggling, for those in the field of big data, the opportunities are plentiful. We’re currently in the middle of a big data boom, where companies of all shapes and sizes are finding ways to use big data to grow and be more successful than ever before.
Mobile devices with their large data capacities, always on capabilities, and global communications access, can represent both a business applications’ dream and a business risk nightmare.
For those in the security industry, the focus is mainly on deploying “solutions” to provide protection. However, we are now at one of those key points of change which happen perhaps once in a generation, and that demand a new way of looking at things.
Companies have plenty of reasons to make bring your own device (BYOD) policies a part of their businesses. One of the main attractions, and a primary reason for adopting BYOD in the first place, is how using a personal device makes employees more productive both in the workplace and at home. Another consequence of using BYOD is that employees are more likely to be satisfied with their jobs. But with these benefits also comes the concern over BYOD cost. BYOD’s most vocal proponents say the policy ends up saving businesses money in the long run, but its critics maintain that bring your own device is ultimately costly. One of the main points of contention is companies’ use of stipends as a way to offset the costs of a BYOD program for employees. While BYOD is likely here to stay, it’s very possible stipends on the way out.
Cloud computing, on a personal or business level, hasn’t been around for long. 2010 and 2011 were banner years for the implementation of cloud. There was some movement in the industry before that, but 2010 and especially 2011 were when things really started to take off.
With the capabilities provided by the internet combined with the technology device revolution, the need for and want of cloud computing came to fruition. For big data especially, cloud computing has been extremely important in making big data a household name. Whether it’s been through IBM, Google, or Amazon Elastic MapReduce, the word on big data has gotten out.
Before big data in the cloud, it was difficult for most companies to afford any type of big data implementation because of sky-high startup and maintenance costs. By combining cloud and big data, companies pay significantly reduced startup costs and basically eliminate maintenance costs.
Cloud computing has totally revolutionized the big data world. So, what further changes can we expect in the future? Here are six.
If there’s one thing we as marketers have to admit we’re guilty of at times, it’s the use of buzzwords. Especially in the CMS world, acronyms (WCM, CXM, DXM) abound, and the latest terminology can feel like nothing more than the current fad. It’s true, the industry has a terminology overload, but it’s for this reason especially that, when they come around, game-changing concepts need to be explored and identified. Content-as-a-Service, or CaaS, is one such game-changer.