As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.
Facebook is just one example of how big data and the rise of mobile technology are influencing each other. Mobile data is a big source of the rising volume of data known as big data that companies can use to understand their customers better. At the same time, mobile developers use big data to help them develop their product and cater to their audience, and sometimes data is the product mobile developers are offering to their consumers. Let’s look at this partnership in action.
Report reveals rise of mobile RTB across all regions
San Francisco - February 5, 2014 – Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato’s RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of mobile RTB on a global scale.
Confirmit today announced Version 3.0 of its award winning mobile App, SODA – The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences.
Version 3.0 features extensive new program and field management capabilities that can radically optimizing the effectiveness and efficiency of Market Research operations. Additional enhancements include an expanded push notification system to help field researchers stay in constant contact with their home base, and real-time views of staff location based on continuous GPS tracking.
Bring your own device (BYOD) and big data are pretty big terms in the tech space right now, but so far the conversations about big data and BYOD have been largely separate. Many articles have addressed the problems and headache it is causing IT teams, especially since many companies are not prepared to handle employees bringing their own mobile devices. A survey of small and medium-sized businesses found that 22 percent had a BYOD policy in place. While a select group of companies are actively creating a BYOD environment in their company in order to please their workers and improve productivity, others feel it is being forced upon them by employees who are already bringing their devices to work and posing a significant security risk to the company.
A constant worry of mine as CMS Report's editor is that we won't have enough articles to publish and give you reason to visit this little site of ours. Luckily, authors and contributors with interest in content management systems constantly prove that such my worries are unnecessary. This year almost 900 articles were submitted to CMS Report. I can't tell you how grateful I am for every article that was submitted to our site. Of those 900 submissions, we deemed only 300 of those articles worthy to publish based on quality of the writing and whether we felt the story was of interest to our readers.
So do you want to know which CMS stories were the best of the best? Below are the top ten stories of 2013 that we posted here at CMSReport.com. The stories in this list are ranked based on the rate they were viewed since the article first appeared online.
As with all WordPress updates, WordPress 3.8 adds some nice features for both users and administrators. There are also lots of bug fixes in this new version which over 188 open source contributors pitched in to fix. The following are the most significant features we found in WordPress 3.8.
The Thanksgiving Holiday week has began here in the United States and I decided for a change to unwind by not talking about content management. Instead of talking about software, I'd like to shift gears and talk about cell phones.
After spending a decade with Verizon Wireless and the last four years as a Motorla Droid user, I decided to try something different. For the past two weeks, I've been an owner of the new Google Nexus 5 running on the no contract AT&T MVNO, Consumer Cellular. While there are plenty of reviews available about the Nexus 5 and Consumer Cellular, there isn't a whole lot of verified information how to setup your Nexus 5 on Consumer Cellular.
For the first time in a few years, I'm missing Liferay's North American Symposium currently taking place in San Francisco. However, we still have plenty of information coming our way with regards to CMS related news from people present at this conference. Probably the biggest news yesterday is that Liferay, Inc. revealed Liferay Portal 6.2 to the crowd.
Liferay 6.2 offers a more refined, mobile-ready version of the company’s flagship product. The new version should also help enterprises execute their engagement strategy across channels and audiences by making it easy to create mobile-responsive websites that connect with users across every stage of the relationship lifecycle.
“Today’s enterprises need to interact with their customers, partners, and employees through compelling, seamless experiences across several channels,” said Bryan Cheung, CEO of Liferay. “Liferay Portal 6.2 is a modern, intuitive platform designed to help enterprises understand and reach their customers across mobile, web, and live contexts.”
Movable Type brings scalability, stability and security to the newest version of its publishing platform
Movable Type, the publishing platform developed by Six Apart, announced yesterday the launch of its latest version, Movable Type 6, which is now available in North America and Japan. The version’s debut marks the next phase of the Movable Type Creating Momentum campaign in North America, aimed at reestablishing Movable Type’s foothold as the premier content management system, particularly among mid-market and enterprise businesses.