One of the biggest trends from just the past few years can easily be summed up through the letters BYOD. Bring Your Own Device policies have been all the rage among companies looking to increase employee productivity while also saving on costs, and it’s a trend that doesn’t appear to be slowing down. According to Gartner, about half of companies will have some sort of BYOD program in place by the year 2017. But all is not sunshine and rainbows for the relatively popular BYOD movement. The issue of security continues to grow as IT departments struggle to keep up with the demands of an ever-evolving landscape of mobile devices and security threats. With this prevalent concern, an alternative strategy has popped up called COPE. Comparing the two reveals both strengths and weaknesses for the competing mobile device methods.
Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL. This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.
Considering that half of holiday shoppers use their mobile devices to research possible gifts before purchasing them in-store and 6 in 10 holiday shoppers do at least some showrooming – going to stores to evaluate products but then purchasing online – brands should make it a priority that the customer experience is consistent across channels and devices, something many consumers have reported frustrations with.
You’ve probably heard of the Internet of Things (IoT) and how it’s set to completely transform the world. Some may view this as an exaggerated take, but there’s little question that companies across the globe are taking an intense interest in it. The central concept of the IoT features tiny sensors and other machines that are all connected to the internet, allowing them to communicate with people as well as each other. Some experts are predicting that by the year 2020, there could be as many as 20 to 30 million items that are part of the Internet of Things. While there is a lot of hype surrounding the IoT, what’s often lost in the discussion is how the individual will contribute to and be affected by it. In fact, as more focus is placed on people, it’s becoming clear that wearable technology will play a big role in driving the Internet of Things, turning the whole idea into the Internet of You.
Businesses of all sizes have adopted mobile CRM for several important reasons, one of the most important being further promoting a mobile workforce. Many employees find themselves away from the office, which would normally lead to being disconnected from accessing important data, particularly for sales representatives.
Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.
We've received a copy of the study and once I've dissected the numbers better I'll post my thoughts and comments on this blog. Until then, here's one interesting part of the study, of those surveyed more men shop online than women. I'm not sure if this is true for my household, but where my wife is willing to shop online and offline I have to admit I prefer the online shopping experience over brick and mortar.
Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, is the first company to provide comprehensive optimization for 4K Ultra-HD video on mobile networks. It offers carriers up to five times more data savings compared to previous technologies. Openwave Mobility’s DynaMO, is now capable of optimizing High Efficiency Video Coding (HEVC) to achieve optimum HD video playback on mobile devices.
The way businesses operate has certainly changed with the rise of new technology flooding the workplace. Perhaps one of the most significant developments in the past few years has been the increased use of personal devices in the office. As smartphones and tablets have become more affordable and their capabilities have multiplied, more workers are bringing their own devices to help them with their jobs. According to one recent survey from Webroot, employees at more than 60% of companies use their own devices at work. This growing trend has lead to more and more businesses adopting bring your own device (BYOD) policies as a way to not only enjoy the added benefits but to maintain at least some control over behavior that has the potential to quickly spiral out of control. As beneficial as BYOD can be, the biggest concern companies have with the practice is the added security risks personal devices may bring.
With Bring Your Own Device (BYOD) programs likely here to stay, companies are trying to find ways to reap the most benefits while downplaying the drawbacks. While it’s true that BYOD policies can lead to increased productivity, more employee satisfaction, and greater collaboration among workers, some significant issues have arisen in recent years. At the forefront is the concern over having a BYOD security plan, and since under a BYOD policy employees would be using their own personal devices to access company networks and data, business leaders are finding it an issue they need to address quickly. As businesses gain more experience with the threats associated with BYOD, they’re also finding the solutions to deal with them.
When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.
It may come as a bit of a shock, but many people simply don’t have security on their minds. With all the stories concerning major security breaches of large corporations like Target and Home Depot, businesses are definitely paying attention, but many private individuals don’t look at data security as a top priority. Even some smaller companies, while focusing on security for sensitive information, may unwittingly engage in practices putting that data at risk. One particular point of emphasis is the WiFi network.