New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google.
The Internet of Things (IoT) is the idea to expand the existing Internet infrastructure (such as IP or UDP/TCP) to devices in order to facilitate communication between the devices themselves and between the devices and humans.The underlying functionality of IoT allows objects to be controlled and sensed remotely across an existing network infrastructure. Hence, it creates tremendous opportunities for a direct integration between our physical world and the computer-based systems.
As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on. The best solution to your dilemma is simple: Pay someone to do it for you. This is where a digital marketing company comes in. If you would rather concentrate on running your business, why not leave your digital marketing needs to experts? Why not make use of their expertise to drive online visitors to a physical store?
When you live your life on the go, you need to be able to access your files when you want, where you want. The ability to access your files while on the move could mean the difference between getting your work done on the train home or spending another late night.
Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
When designing a website or web app, it’s essential to consider the screen of the person who is going to be using it – and nowadays that means it’s more likely to be a mobile screen. In 2014, 1.8 billion phones, 256 million tablets and 276 million PCs were shipped, meaning more phones were shipped in three months than there were PCs shipped all year. But mobile devices and PC’s don’t exist in their own worlds; users are increasingly switching between devices throughout the course of completing a task. A Google study on The New Multi-Screen World found that “90% [of users] use multiple screens sequentially to accomplish a task over time.”
The new reality is that your website or web app needs to be designed to look good on any device, no matter the screen size.
Companies can create consistent and integrated experiences across web and mobile channels
Liferay, Inc. announced the availability of Liferay Screens to help companies develop native apps for the iOS and Android platforms. Liferay is a leading provider of enterprise open source portal software products, servicing Fortune 500 companies worldwide. With Liferay Screens, organizations can easily extend the reach of their websites, portals, and intranets to mobile devices, and maintain a consistent experience for its users across all channels.
In recent years, Liferay has focused efforts of providing companies the ability to save time and money by making it easier for mobile apps to reuse core data and services. Liferay Screens is part of Liferay’s larger push to provide a mobile platform for companies developing several native apps across business units. The platform also ensures that users encounter consistent data and processes—such as registration, login, activity history, or documents—regardless of which interfaces they use to interact with the company.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
The "Google Mobile Friendly Update" was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.