Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
The "Google Mobile Friendly Update" was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
When you look at the greatest technological advances of the past several decades, it's clear that software has taken the lead. While hardware continues to improve, get smaller and do more with less, it's software that has enabled feature-rich operating systems that can exist on an interface barely larger than your hand. Hardware has maintained a more or less consistent form. It's no wonder then that many corporations are still painfully in the dark ages when it comes to the increase in the BYOD ecosystem. As the new Apple Watch and other smart watches begin to hit the scene, it's going to become increasingly difficult for network engineers to keep company networks secure. Even The Federal Trade Commission has warned about the threats posed by these small, connected devices stating that the data they collect should be limited for security reasons.
When new hardware does come onto the scene, it's widely talked about and speculated upon. Google Glass has failed to catch on so far, but the Apple Watch is likely to spur growth in the smartwatch industry and encourage other manufacturers to create their own versions. Google's Android Wear selection has already entered the market with good success. However, the Apple Watch is likely to be the most popular new piece of hardware introduced in 2015. A boon for Apple, and a virtual nightmare for IT administrators.
Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds. But good news! The mobile phone stuck to your keister can help put it back into beach shape. Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes. Need a buddy to encourage your progress? A coach to scare and inspire you into shape? Fitness tracking and scientific data technology to bring you into the 21st century of fitness? Read below about five different social apps to help you get into shape for the beach.
It sound simple, give your employees the opportunity to bring their own devices to work. The company can perhaps be less aggressive in their cyclical replacements of hardware and your employee is happy because they don't have to lug around two devices, theirs and yours. I absolutely like the concept of Bring Your Own Device. But implementing BYOD and benefiting from BYOD isn't so easy. As an IT manager, it scares me that the employee's device may have control over the company's software and device. As an employee, it scares me even more that company's software could control my device and have access to my personal data. At the end of the day, this only goes well if you have established a good BYOD policy for your business.
Attached below is an infographic provided to us by StudyWeb. Want to convince your company to allow you to bring your own laptop to the office, or maybe you're considering implementing a BYOD policy at your company? Check out the pros and cons below, and use the guide to assist you in creating an official policy that will help protect your company from the pitfalls of BYOD.
To meet the increasing demand to manage the printing of web-based documents from mobile devices, Mead & Co has extended ScriptX - the world’s favorite add-on for controlling the printing of browser-hosted content - making it simple to print labels, badges and other documentation from any mobile device equipped with a web browser.
Graphite Software releases Secure Spaces 3.0
Graphite Software, the company behind Secure Spaces for Android, has today announced version 3.0, providing users to store private apps, messages and accounts with the new Hidden Space feature. In addition, Secure Spaces 3.0 adds support for Android Lollipop, a range of integration options and many other important enhancements.
There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors.
In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.
Infographic available below the fold.