"You have a blog. You compose a new post. You click
Publish and lean back to admire your work. Imperceptibly and all but
instantaneously, your post slips into a vast and recursive network of
software agents, where it is crawled, indexed, mined, scraped,
republished, and propagated throughout the Web. Within minutes, if
you've written about a timely and noteworthy topic, a small army of
bots will get the word out to anyone remotely interested, from fellow
bloggers to corporate marketers."

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