ComputerWorld: Opinion: 7 rules for life in a start-up

"Given that tendency [IT business experience], you'd think that when I had the opportunity to create it all from scratch, I would remember the fundamentals. But at our first audit, I was informed that we needed to increase our focus on the fundamentals. Why had I neglected the very things I'd been preaching about for years? In hindsight, it's pretty easy to see the things I needed to be doing better:"

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