"Over the past few months, I’ve had the opportunity talk to clients on a range of topics that include collaboration, unified communications, Web 2.0 and social software. Regarding Web 2.0 and social software, I find that people are often captivated by the use of these concepts and tools in the consumer market. While some technologists are skeptical, there are also a growing number of people that are wondering how such practices and technologies could be applied internally and whether such use could bring about some degree of business transformation – especially in terms of leveraging worker know-how and collective insight. Often, people will use the term “Enterprise 2.0” as shorthand to describe this transfer and application of Web 2.0 concepts and social software tools behind-the-firewall. While the Enterprise 2.0 topic itself is quite broad, I wanted to focus this post on one aspect of some recent conversations concerning the internal use of blogs."

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