You’ve probably heard of the Internet of Things (IoT) and how it’s set to completely transform the world. Some may view this as an exaggerated take, but there’s little question that companies across the globe are taking an intense interest in it. The central concept of the IoT features tiny sensors and other machines that are all connected to the internet, allowing them to communicate with people as well as each other. Some experts are predicting that by the year 2020, there could be as many as 20 to 30 million items that are part of the Internet of Things. While there is a lot of hype surrounding the IoT, what’s often lost in the discussion is how the individual will contribute to and be affected by it. In fact, as more focus is placed on people, it’s becoming clear that wearable technology will play a big role in driving the Internet of Things, turning the whole idea into the Internet of You.
Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.
But let’s pause for a moment. Why are we doing this again?
When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.
A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.
At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?
Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...
Cloud computing, on a personal or business level, hasn’t been around for long. 2010 and 2011 were banner years for the implementation of cloud. There was some movement in the industry before that, but 2010 and especially 2011 were when things really started to take off.
With the capabilities provided by the internet combined with the technology device revolution, the need for and want of cloud computing came to fruition. For big data especially, cloud computing has been extremely important in making big data a household name. Whether it’s been through IBM, Google, or Amazon Elastic MapReduce, the word on big data has gotten out.
Before big data in the cloud, it was difficult for most companies to afford any type of big data implementation because of sky-high startup and maintenance costs. By combining cloud and big data, companies pay significantly reduced startup costs and basically eliminate maintenance costs.
Cloud computing has totally revolutionized the big data world. So, what further changes can we expect in the future? Here are six.
Over the past few years, we've talked plenty about Weebly, Drupal Gardens, WordPress.com and other hosted content management systems intended to "just work" out of the Cloud. Considering there are 16 million new websites added to the web every month, it's safe to assume that website design is a thriving business. But what about these DIY site builders? Is the WYSIWYG (what you see is what you get) platform they offer ever a viable replacement for professional expertise?
The team at WhoIsHostingThis dives into these questions and more with their latest infograpic: Wicked WYSIWYG: What About Those DIY Websites? In this Infographic they compare Wix, Weebly, and SnapPages. You can find this infographic embedded below the fold.
So you have you a shiny new virtual environment up and running. You may have virtualised all your servers, so that your business-critical databases, CRM systems, ERP applications and email all reside in a virtual environment. It has been a long project, but now it is complete and you are experiencing the operational, performance and cost gains. Stop! Think! Have you covered all the bases? Have you thought about security?
The nice thing with friends in high places is the ability to see advanced copies of guides and books before they hit the public. Digital Clarity Group (DCG) has announced the immediate availability of an update to the North American edition of its popular Guide to Service Providers for Web Content and Customer Experience Management. Over the past few days, I've combed through the pages and remain as impressed with the guide as I was with its original release. The 2014 publication presents new research on key trends in client-provider relationships and adds profiles of agencies and integrators not covered in the 2013 Guide.
As mobile evolves, we see that customers engage in a continuous and streamlined way, on multiple devices and at various touch points. Isolated platforms of varying levels of quality and evolution are no longer acceptable. We have to be mindful of the omnichannel customer journey. Regardless of the device they’re engaging on, customers want to remain on the same path, with the same information available to them.
Last month, CMS Report celebrated eight years of providing stories to readers focused on content management systems. Over the years, I've told you how grateful and even surprised I am of the success CMS Report has seen. All true, but for fear of sounding ungrateful I've never acknowledged the negatives of blogging over such an extended period of time. Today, I'm acknowledging the costs and the need to take a break from my routine of waking up before sunrise and going to bed late to maintain this site. Starting today, I'm taking a three month sabbatical away from blogging here at CMS Report.
CMS Report will still be publishing articles from our contributors during my sabbatical, but you likely won't be seeing any articles written by me. I still plan on continuing working as editor but my office hours for the site will be reduced. I'm doing all this simply because I have responsibilities to the "day job" and myself that are begging for higher priority. In the draft for this article, I originally provided three reasons that I'm doing this sabbatical but deleted them from the published article. My reasons for taking such a break are not important but only the outcome. The end result is CMS Report will be fine without me and will likely be a better website as a result of my sabbatical.