As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM). This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.
"The irony of running a successful website is that as the site becomes more popular you're compelled and obligated to give the reader and the advertisers what they want. While always grateful for all that I have achieved and have been given, I have found that success also can box someone into a space that is often not big enough."
- Bryan Ruby, Breaking Out of the Box, BryanRuby.com, February 6, 2013.
Research reveals that consumers are almost always addressable online (38% is addressable continuously) and use multiple channels. This offers marketers enormous opportunities to get in touch with their target groups. Nevertheless, this omnipresence of channels and brands makes it much more difficult to win customers over to your brand. Fortunately, GX Software knows what to do: place effort in online engagement. This will improve conversion with 50% and revenue with 12%. Also the click through rate will be about 18 times higher.
A thorough analysis of 582 of the world’s leading learning management systems (LMSs) has identified the top performing 50.
Published by E-Learning 24/7 - which not only publishes a regularly updated list of the top LMSs but also a list of the top rapid content authoring tools (comprising some 168 vendors) - and the work of the internationally-known corporate online learning industry analyst, Craig Weiss, the current top ten LMSs in the world are listed below the fold.
For a simple corporate website, brand site or web store, Weebly is an exceptional tool and worth a look. I don’t know of any CMS, including WordPress, that comes close to this level of usability and functionality for the price.
A constant worry of mine as CMS Report's editor is that we won't have enough articles to publish and give you reason to visit this little site of ours. Luckily, authors and contributors with interest in content management systems constantly prove that such my worries are unnecessary. This year almost 900 articles were submitted to CMS Report. I can't tell you how grateful I am for every article that was submitted to our site. Of those 900 submissions, we deemed only 300 of those articles worthy to publish based on quality of the writing and whether we felt the story was of interest to our readers.
So do you want to know which CMS stories were the best of the best? Below are the top ten stories of 2013 that we posted here at CMSReport.com. The stories in this list are ranked based on the rate they were viewed since the article first appeared online.
Years ago, I quickly discovered there was great public interest in comparisons of open source content management systems such as Drupal and Joomla. When you throw WordPress into the mix and you can attract an even greater audience. Despite how much traffic such headlines draw people in, CMS Report has been pretty selective when we provide or point to such articles. There is some uncertainty whether there is genuine value being provided in feature comparison articles which is why I've shied away from them in recent years.
Mike Assad, former CEO of Agility Inc., once told me that in his experience feature lists are rarely used to select your CMS but instead such lists are mostly used to justify the choice you've already made. There is some truth to that, because when selecting a CMS it is more a question of whether a CMS meets your needs and less about the quantity of features it provides.
The most difficult comparison articles for reviewers to write are those that don't pick winners or losers but instead helps readers to pick a CMS for themselves. I believe Robert Mening, WebSiteSetup.org, shared this goal in his own.comparison of WordPress, Joomla, and Drupal. Robert provides both an article and the following infographic in his comparison of the big three CMSs
2013 has been a big year in the tech space. Rather than focusing on just one big trend, there have been several changing the way we store, access and use our data. Big data and BYOD, in particular, have been competing for attention from IT professionals. However, these two trends are not separate from each other. In fact, these two trends are actually complementary with the progression of one contributing to the other. By looking at these two trends collectively, we can see how they are contributing to the way businesses use data.