Spring brought to South Dakota plenty of rain. The lawns are green, the flowers are in full bloom, and it seems we can't go beyond a couple days without a rain shower or thunderstorm. While water is usually plenty for my city, we do things smart around here and restrict water usage for our lawns year round. It's not uncommon in my part of the country to see the weather pattern quickly change from wet to dry. What once was green can turn brown in a hurry.
If you want a green yard when summer is in full swing, you will do best to respect the water restrictions and program your sprinkler controller the smartest way possible. Here in my city, watering lawns is not allowed during the hours of 12 p.m to 5 PM. Homeowners with even-numbered addresses may water lawns on even-numbered calendar dates and users with odd-numbered addresses may water lawns on odd-numbered calendar dates. Last summer though, my traditional sprinkler controller decided this responsibility was too much of a burden. The failing controller couldn't even keep the time of day correctly yet alone maintain an ideal watering schedule. So this May, I replaced my failing controller with Blossom's Smart Watering Controller in hopes of a greener lawn and a better sprinkler system.
The market has a wide variety of content management systems that have different capabilities. Some content management systems are designed with a particular end in mind.
There are a lot of arguments for and against open source and proprietary CMSs. Depending on your budget abilities, the size of your company and rules governing compliance in your company, you might opt for a proprietary CMS. But if your organization is small, you might opt for an open source CMS.
Below are more details on the pros and cons of both proprietary and open source CMSs.
Last week, we started a conversation on The ez Publish Show hosted by Netgen's Ivo Lukač. The we included Ivo, Digital Clarity's Marianne Kay and myself. The odd question that started the conversation: Did modern CMSs sacrifice good editor experience (EX) for improving customer experience?
I'm not sure how well we answered the question, but it is a question that acknowledges that while CXM may get a lot of attention these days in the CMS world, there is still plenty of room for improving the EX too. I'll let the video speak for itself, but if you prefer an overview, then you can checkout Ivo's re-cap.
"We think we’re being more efficient, killing multiple birds with a single, digital stone, yet leading social science research on the topic shows that multitasking actually makes us less efficient. What’s more, when it comes to human interaction, we slowly become conditioned to being less present for the people with whom we interact."
- Kate Otto, "The Disconnectivity Paradox in the Modern Digital Age", Triple Pundit, May 26, 2015
How are CMS vendors responding to the contemporary needs of the market to create a content-centric and context-relevant experience for their users?
It’s likely clear to most companies by now that any realistic view of the future of the business world involves cloud computing in some way. It’s difficult to ignore the variety of benefits that come from adopting the cloud, including more productivity from employees, more business agility, and, of course, significant cost savings. Even with these advantages in mind, many companies still feel a reluctance to make the cloud part of their operations. A move to the cloud is certainly a significant change, one which should not be considered lightly. While many of these reluctant businesses won’t dispute the benefits of cloud computing, they may have trouble seeing how to maximize those benefits to make such a transition worth it. The answer is to take a “deep dive” into the cloud.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Ian Kilpatrick, chairman Wick Hill Group, specialists in secure IP infrastructure solutions, looks at five key IT security trends and solutions for 2015: 1. Rise in security breaches The current high level of security breaches, from the largest organization down to the smallest, will continue unabated. What will also grow in 2015 will be the acceptance that security breaches are pretty well unavoidable for the majority of organizations. Companies will need to change their approach to security…
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.