The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
For the moment, wearable is still sitting on the tarmac, getting ready to take of. We should see even more devices next year, but it’s more than likely we won’t reach an age of wearable adoption until we develop personalized gadgets that solve new problems.
It’s amazing the influence technology has. All these new gadgets have made our lives easier in so many ways, but they have also dramatically changed the cultures that embrace them. For example, digital theft is becoming a more common threat than physical theft.
We’ve heard examples of large corporations having their customer information hacked, or even celebrities having their personal photos stolen. And while we think criminals would only go after the big guys, small businesses aren’t in the clear. Without massive IT budgets and industry professionals, their networks are often left unprotected and become easy targets for intruders.
So what can small businesses do? How can they improve their network security without spending so much that it draws away from the normal day-to-day operations of their business? Here are 6 simple tips small businesses can follow to avoid attacks and keep their data safe.
You better get used to paying with your phone. It’s already a popular method of making purchases in places like Japan and even some countries in Africa, but in the United States it hasn’t caught on quite as quickly. While so-called tap-to-pay methods have been around for a number of years already, Apple’s recent announcement of their own mobile payment service, called Apple Pay, has sent a new wave of excitement through the technology community.
Services like Google Wallet and CurrentC are certainly not new, but overall adoption and acceptance has been sluggish. Apple Pay might be just the thing to propel mobile payments to widespread popularity. But how does Apple Pay compare to other services that already have established methods and techniques? Read on to see how Apple Pay might completely change the game and if it could end up being one service you want to use.
For the first time in 15 years, my family doesn't have a website to call their own. In January 2000, I registered the domain Bryansplace.com. This was the first website I ever built outside of work and it became a sandbox for me to express my interests as well as a way to seek personal growth. From handwritten HTML pages into Frontpage to a number of CMSs, the software and content at Bryansplace evolved as my life evolved.
Bryansplace.com was the website where my girlfriend and I announced our marriage to the world. As a married couple, we eventually publicly announced the birth of our son via the site. This domain was the site where I talked about camping, computers, and my latest beer recipes. It wasn't all about me either. My wife showcased her photography for the first time online via our family website. This was also the website my son learned how to navigate the Drupal content management system and talk about his gaming skills. Bryansplace.com was synonymous with "family news". Despite how much I valued the domain, last week I unceremoniously killed the website.
Over the years, I've made it an unwritten policy not to sensationalize bug fixes and security vulnerabilities in content management systems. While there may be great interest in such stories, I believe such stories have a tendency to cause more harm than good. When sensationalized, such articles tend to cause customers to address security concerns with emotion instead of logic which is never a good thing. So, when the security vulnerability known as "Drupageddon" broke and Drupal developer Bevan Rudge posted "Your Drupal website has a backdoor", I knew this story was going to eventually reach mainstream media. In the meantime, I've been struggling on how best to write this article and what story need to be told.
Learning Light, the UK-based independent e-learning industry market analyst, has produced its own thorough analysis of learning management systems (LMSs) identifying its top performers.
Learning Light Director, David Patterson, said: “We’re aware that other organizations – notably Craig Weiss’ E-Learning 24/7 - publish lists of the top LMSs but our detailed analysis relates specifically to these LMS’s appropriateness for use by corporate training organizations and training departments in the UK. We’ve carried out this research in the light of Business Innovation and Skills (BIS)’s statement that, from September 2014, Individual Learner Records for funded further education courses must show a minimum of ten per cent of individuals’ learning via materials delivered online.
“This is going to increase demand for LMSs in the UK – and, at present, there are some 600 LMSs from which to choose. We’ve based our analysis on the cost of ownership; features and functionalities; development pathway and future-proofing from a training industry perspective.”
While SquareSpace and Wordpress battle for the top spot, a new AI website design company could change the way we look at CMS all together.
You’ve probably heard of the Internet of Things (IoT) and how it’s set to completely transform the world. Some may view this as an exaggerated take, but there’s little question that companies across the globe are taking an intense interest in it. The central concept of the IoT features tiny sensors and other machines that are all connected to the internet, allowing them to communicate with people as well as each other. Some experts are predicting that by the year 2020, there could be as many as 20 to 30 million items that are part of the Internet of Things. While there is a lot of hype surrounding the IoT, what’s often lost in the discussion is how the individual will contribute to and be affected by it. In fact, as more focus is placed on people, it’s becoming clear that wearable technology will play a big role in driving the Internet of Things, turning the whole idea into the Internet of You.
Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.
But let’s pause for a moment. Why are we doing this again?