"We think we’re being more efficient, killing multiple birds with a single, digital stone, yet leading social science research on the topic shows that multitasking actually makes us less efficient. What’s more, when it comes to human interaction, we slowly become conditioned to being less present for the people with whom we interact."
- Kate Otto, "The Disconnectivity Paradox in the Modern Digital Age", Triple Pundit, May 26, 2015
How are CMS vendors responding to the contemporary needs of the market to create a content-centric and context-relevant experience for their users?
It’s likely clear to most companies by now that any realistic view of the future of the business world involves cloud computing in some way. It’s difficult to ignore the variety of benefits that come from adopting the cloud, including more productivity from employees, more business agility, and, of course, significant cost savings. Even with these advantages in mind, many companies still feel a reluctance to make the cloud part of their operations. A move to the cloud is certainly a significant change, one which should not be considered lightly. While many of these reluctant businesses won’t dispute the benefits of cloud computing, they may have trouble seeing how to maximize those benefits to make such a transition worth it. The answer is to take a “deep dive” into the cloud.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Ian Kilpatrick, chairman Wick Hill Group, specialists in secure IP infrastructure solutions, looks at five key IT security trends and solutions for 2015: 1. Rise in security breaches The current high level of security breaches, from the largest organization down to the smallest, will continue unabated. What will also grow in 2015 will be the acceptance that security breaches are pretty well unavoidable for the majority of organizations. Companies will need to change their approach to security…
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
For the moment, wearable is still sitting on the tarmac, getting ready to take of. We should see even more devices next year, but it’s more than likely we won’t reach an age of wearable adoption until we develop personalized gadgets that solve new problems.
It’s amazing the influence technology has. All these new gadgets have made our lives easier in so many ways, but they have also dramatically changed the cultures that embrace them. For example, digital theft is becoming a more common threat than physical theft.
We’ve heard examples of large corporations having their customer information hacked, or even celebrities having their personal photos stolen. And while we think criminals would only go after the big guys, small businesses aren’t in the clear. Without massive IT budgets and industry professionals, their networks are often left unprotected and become easy targets for intruders.
So what can small businesses do? How can they improve their network security without spending so much that it draws away from the normal day-to-day operations of their business? Here are 6 simple tips small businesses can follow to avoid attacks and keep their data safe.
You better get used to paying with your phone. It’s already a popular method of making purchases in places like Japan and even some countries in Africa, but in the United States it hasn’t caught on quite as quickly. While so-called tap-to-pay methods have been around for a number of years already, Apple’s recent announcement of their own mobile payment service, called Apple Pay, has sent a new wave of excitement through the technology community.
Services like Google Wallet and CurrentC are certainly not new, but overall adoption and acceptance has been sluggish. Apple Pay might be just the thing to propel mobile payments to widespread popularity. But how does Apple Pay compare to other services that already have established methods and techniques? Read on to see how Apple Pay might completely change the game and if it could end up being one service you want to use.