London, 24 May 2012 - Performance marketing and technology company Tradedoubler has today announced its campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.

The campaign reflects Tradedoubler’s determination to help customers navigate their way through the hype and confusion around mobile marketing. Its launch is accompanied by a revitalised website and brand identity, unveiled today.

Emerging communications technologies and an increasingly social, mobile and empowered consumer base are driving massive changes in the way people research and purchase products and services. E-commerce sales in Europe are forecast to grow by 16.1 per cent to £197.19 billion (€232.76 billion)[1] in 2012, representing around one in seven retail sales in the most mature European markets. M-commerce sales are set to grow 40 per cent each year for the next five years,[2] yet Tradedoubler estimates that just eight per cent of European retailers have a transactional mobile site or application.

Tradedoubler believes that this lack of uptake reflects widespread confusion and concern among organisations about where and how to best invest resources and how to address technical and ethical obstacles such as platform and device fragmentation, user experience, security and data privacy.

“M-commerce is already starting to transform the retail landscape and this trend will only continue and escalate,” said Urban Gillström, CEO, Tradedoubler. “The data is breath-taking. Our mobile traffic is already generating more than two million sales per month. No advertiser or online publisher can afford to ignore such an opportunity. We live in an anything, anytime, anywhere world and companies need to develop and implement powerful offerings that seamlessly integrate e-commerce and m-commerce to meet the needs of consumers and the challenges of competition.  We appreciate that this is a daunting prospect for many advertisers and publishers and we want to help.”