Packt is pleased to announce Magento 1.3 Sales Tactics Cookbook, a new book that helps Magento developers solve real-world Magento sales problems with the help of simple and effective recipes. Written by William Rice, this book is part of Packt's Cookbook series containing recipes with a carefully organized sequence of instructions that helps completing tasks efficiently.

Magento is an Open Source, e-commerce web application that was created by Varien, and built on components of the Zend Framework. Magento is the hottest and most powerful e-commerce software and has gained popularity in a short period of time. Users can control the look, content and functionality of their e-commerce web site with the help of Magento’s powerful theming engine.

Magento 1.3 Sales Tactics Cookbook will help developers increase revenue on their Magento websites by implementing proven sales tactics. It includes straightforward instructions for implementation and customization of the default Magento storefront. Readers will also learn about Magento's directory structure which will help their store grow in scope and sophistication.

This book acts as a hands-on solutions guide to developers by taking a practical approach to recipes. It provides code samples which can be easily extracted and modified as per the reader’s needs and preferences. Furthermore, the recipes incorporated in each chapter will help define common problems as well as suggest possible solutions.

Online store owners and developers who want to boost sales on their websites by using easy-to-follow tips and tricks will find this book an interesting and beneficial read. The book is out now and available from Packt. For more information please visit: - www.packtpub.com/magento-1-3-sales-tactics-cookbook/book