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Social Media | CMS Report

  • Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Beating Google AdWords: How Social Media Platforms are Expanding Their Advertising Reach

    Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.

    By Rick Delgado
    Posted April 09, 2015

  • Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Off Topic: 5 Social Apps That Will Get You In Beach Shape

    Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds.  But good news! The mobile phone stuck to your keister can help put it back into beach shape.  Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes.  Need a buddy to encourage your progress?  A coach to scare and inspire you into shape?  Fitness tracking and scientific data technology to bring you into the 21st century of fitness?  Read below about five different social apps to help you get into shape for the beach.

    By CMS Report
    Posted April 03, 2015

  • An interview for #DontJerkandDrive

    An interview for #DontJerkandDrive

    For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.

    By Bryan Ruby
    Posted December 14, 2014

  • The Marketing Power of Real-Time Analytics

    The Marketing Power of Real-Time Analytics

    We are a now generation. We don’t like waiting for anything, whether it’s our microwave dinner to finish, the red light to change, or our YouTube videos to buffer. Not surprisingly, this impatience translates easily from our personal lives right into our professional lives. What’s true at home is just as common in the office. For example, with smartphones and cloud computing, we expect to be able to communicate with anyone and access information from anywhere. Technology has increased our collaborative abilities, leading to quicker turnaround times, shorter deadlines and heightened expectations.

    With business, speed can mean everything. Not in the sense of rushing projects, which could lead to sloppy work, but being reactive to the needs of customers. If you can quickly ascertain what they’re looking for, and provide it first, you’ll find yourself well ahead of the competition. It’s because of this that big data has become such a popular and rapidly growing trend. The wealth of information created everyday can help businesses learn important insights and make decisions to improve future outcomes. However, while all this information is available, businesses often struggle to manage or process it in a timely matter in order for it to be relevant. In such a fast-paced world, how can businesses find the right piece of information before they lose their short window of opportunity?

    By Gil Allouche
    Posted December 09, 2014

  • Bryan Ruby: Social Media Killed My Family Website

    Bryan Ruby: Social Media Killed My Family Website

    For the first time in 15 years, my family doesn't have a website to call their own. In January 2000, I registered the domain Bryansplace.com. This was the first website I ever built outside of work and it became a sandbox for me to express my interests as well as a way to seek personal growth. From handwritten HTML pages into Frontpage to a number of CMSs, the software and content at Bryansplace evolved as my life evolved.

    Bryansplace.com was the website where my girlfriend and I announced our marriage to the world. As a married couple, we eventually publicly announced the birth of our son via the site. This domain was the site where I talked about camping, computers, and my latest beer recipes. It wasn't all about me either. My wife showcased her photography for the first time online via  our family website. This was also the website my son learned how to navigate the Drupal content management system and talk about his gaming skills. Bryansplace.com was synonymous with "family news". Despite how much I valued the domain, last week I unceremoniously killed the website.

    By Bryan Ruby
    Posted November 15, 2014

  • Sendible announces launch of social media management marketing platform

    Sendible, the social media management software provider, has announced the launch of Sendible 360, the all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.

    By RealWire
    Posted October 02, 2014

  • The How Many Active Users on Social Networks Infographic

    Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.

    Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.

    By Bryan Ruby
    Posted September 04, 2014

  • Blogging Still Matters - 5 Sabbatical Lessons

    Blogging Still Matters - 5 Sabbatical Lessons

    A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.

    At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?

    Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...

     

    By Bryan Ruby
    Posted September 01, 2014

  • Kentico 8.1 Connects with SharePoint, LinkedIn, and Store Managers

    Kentico 8.1 Connects with SharePoint, LinkedIn, and Store Managers

    This week, Kentico Software announced the release of Kentico 8.1. According to the company, Kentico 8.1 features a variety of new enhancements that bring greater website performance and ease of use to the digital marketing activities of today’s digital agencies and professional marketers. With new “Buy X, get Y” discount capabilities, Kentico 8.1 promises to offer customers new ways to maximize their online sales.

    By Bryan Ruby
    Posted August 26, 2014

  • XOOPS 2.5.7 Final Released

    XOOPS 2.5.7 Final Released

    The XOOPS Development Team is pleased to announce the release of XOOPS 2.5.7 Final. 

    This release is focused on making XOOPS CMS fully compatible with PHP 5.5.x, on security enhancements, bug fixing, and on updating external libraries to their latest versions.
    By mamba
    Posted June 17, 2014


 




 

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