As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.
You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.
If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.
If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM). This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.
Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.
"The irony of running a successful website is that as the site becomes more popular you're compelled and obligated to give the reader and the advertisers what they want. While always grateful for all that I have achieved and have been given, I have found that success also can box someone into a space that is often not big enough."
- Bryan Ruby, Breaking Out of the Box, BryanRuby.com, February 6, 2013.
Report reveals rise of mobile RTB across all regions
San Francisco - February 5, 2014 – Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato’s RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of mobile RTB on a global scale.
Research reveals that consumers are almost always addressable online (38% is addressable continuously) and use multiple channels. This offers marketers enormous opportunities to get in touch with their target groups. Nevertheless, this omnipresence of channels and brands makes it much more difficult to win customers over to your brand. Fortunately, GX Software knows what to do: place effort in online engagement. This will improve conversion with 50% and revenue with 12%. Also the click through rate will be about 18 times higher.
Combined solution will integrate world-class experience management and operational commerce technologies to deliver personalized on-line shopping experiences New York, NY, – Jan., 13, 2014 – Sitecore, the global leader in customer experience management software, today announced at the National Retail Federation’s Annual Convention that it will integrate its leading customer experience platform with Microsoft Dynamics’ powerful omni-channel commerce capabilities. This combined solution will give…
Research by Searchmetrics identifies most tweeted newspaper stories in 2013
New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter.
Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the study by digital marketing software and services company, Searchmetrics.
Searchmetrics analyzed the number of tweets per week generated by content on ten leading US newspaper websites using the continuously updated database of search and social network data which powers its software for tracking search and social media marketing activity.
The research reveals that the Washington Post drives around 275,000 tweets per week followed by the New York Times with nearly 261,500 tweets per week and USA Today (near 150,000 tweets per week).