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Strategy | CMS Report

  • How Apple is Using Big Data

    How Apple is Using Big Data

    Apple is often on the cutting edge of technological advances, so it probably shouldn't be a surprise that the company uses big data extensively. Having said that, it’s important to note that it wasn’t always this way. Other businesses like Google were heavily involved in big data years before Apple took the leap, but Apple has worked tirelessly to catch up to the competition. Now, the company has become enmeshed in big data analytics, with the technology driving many of their most important decisions. It’s true that Apple remains highly secretive about how they use big data in many cases, but that hasn’t prevented some interesting insights from being divulged. By learning how Apple is using big data analytics, other companies can get a better view of how best to utilize the incredibly versatile technology.

    By Jonathan Buckley
    Posted August 24, 2015

  • Storing Data in the Cloud? Here's What You Need to Know

    Storing Data in the Cloud? Here's What You Need to Know

    According to Tech Target, between 44 and 48 percent of companies now use some form of cloud storage. That's a decent number, considering the pushback against cloud services from many IT professionals and C-suites alike; security, accessibility and portability all remain top concerns. In fact, the legacy of cloud reticence is obvious in low-storage volumes; most companies store only 15 to 32 terabytes of data — extremely low amounts given the promise of scalability and virtually unlimited capacity. Bottom line? If you're planning to store data in the cloud it's worth doing some prep work then here's five things you need to know.

     

    By XO Communications
    Posted August 17, 2015

  • Businesses Stand to Save When Moving to the Cloud

    Businesses Stand to Save When Moving to the Cloud

    The cloud hit the scene with an unprecedented impression, enabling companies to run their servers, store their data, and manage their business with the secure, compact, and remote services of the cloud. While many businesses are still uncertain about the move, countless others have embraced the technological advancement and made the leap, reaping outstanding benefits in the process. Whether it is a boost in productivity, reducing wasted space, or a significant cut on general costs, the cloud is quickly being hailed as a great choice. One such success story demands attention with the numbers to back it up.

    By Rick Delgado
    Posted August 14, 2015

  • Hippo CMS : A new name in the 2015 Gartner Magic Quadrant for WCM

    Hippo CMS : A new name in the 2015 Gartner Magic Quadrant for WCM

    Gartner released the 2015 Magic Quadrant for Web Content Management today, and there’s a new addition to the list of usual suspects. This year the Magic Quadrant includes Hippo CMS. As CTO, I couldn’t be more proud.

    Like our partnership with EMC earlier this year, I see it as a major stamp of approval, confirming what I’ve known all along: that our open, standards-based architecture, our consistent belief in a WCMS based on the separation of concerns, and our refusal to follow some of our competitors into the realm of the extensive marketing suite fuels a truly enterprise-grade product.

    By jmadej
    Posted August 06, 2015

  • Various Brands Improve Customer Experience with SDL and Building Blocks

    SDL (LSE: SDL) today announced that the company has partnered with digital consultancy Building Blocks on more than 60 successful joint technology implementations to improve customer experience for marquee brands, including Celebrity Cruises, Guinness World Records and Adama Agricultural Solutions.

    By RealWire
    Posted July 22, 2015

  • How Digital Marketing Companies Can Help Your Business

    How Digital Marketing Companies Can Help Your Business

    As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on. The best solution to your dilemma is simple: Pay someone to do it for you. This is where a digital marketing company comes in. If you would rather concentrate on running your business, why not leave your digital marketing needs to experts? Why not make use of their expertise to drive online visitors to a physical store?

    By Kimberly Grimms
    Posted July 22, 2015

  • Hippo Achieves Record Revenue and Continued North American Growth

    Hippo Achieves Record Revenue and Continued North American Growth

    “Our growing customer and partner base in North America have selected Hippo because we are unequivocally positioned to help them deliver an exceptional, context aware digital experience,” stated Jeroen Verberg, CEO of Hippo. “Based on the market traction we’ve experienced to-date in 2015, we expect to double our roster of North American customers by 2016. With the momentum we’re seeing, you’ll be hearing a lot more about Hippo as a distinct player in the United States market over the next six months.” 

    By jmadej
    Posted July 16, 2015

  • Searchmetrics Massive Research Cloud Ready for Marketers

    Searchmetrics Suite Is The First And Only Search and Content Optimization Platform to Focus On Holistic Content

    San Mateo - July 15, 2015 - Searchmetrics, the search and content optimization leader, has today introduced a new concept in data-driven online content marketing: with the help of the company's massive Research Cloud database of constantly updated search and social data, online marketers can now analyze and optimize on-demand how the content on individual web pages performs in search and social media. Through its key page level insights, marketers can immediately identify and focus on improving the content of those pages that have the potential to deliver the highest return in terms of increased traffic ‒ and ultimately conversions and revenue. 

    By RealWire
    Posted July 15, 2015

  • Hippo CMS and Nuxeo: What You Need to Know About WCM and ECM Interoperability

    Hippo CMS and Nuxeo: What You Need to Know About WCM and ECM Interoperability

    Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.

    By jmadej
    Posted July 14, 2015

  • Hippo and VASSIT partner to innovate the digital experience in UK

    Hippo and VASSIT partner to innovate the digital experience in UK

    In a year of significant expansion in target regions, partnership with the London-based VASSIT --whose clients include Santander, OVO Energy, UNITE students, Rolls-Royce and others--offers a Hippo a significant opportunity to expand its footprint in the United Kingdom. 

    By jmadej
    Posted July 07, 2015


 

 

 


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