"We think we’re being more efficient, killing multiple birds with a single, digital stone, yet leading social science research on the topic shows that multitasking actually makes us less efficient. What’s more, when it comes to human interaction, we slowly become conditioned to being less present for the people with whom we interact."
- Kate Otto, "The Disconnectivity Paradox in the Modern Digital Age", Triple Pundit, May 26, 2015
Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.
Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.
Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.
Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.
New partnership complements and strengthens Tryzens’ existing web content management & e-commerce solutions offering increased vertical reach Tryzens, the leading retail managed services and systems integrator, has signed a partnership agreement with EPiServer, a leading provider of digital marketing and e-commerce solutions. A focus on content marketing is now crucial for e-commerce companies to drive conversions and nurture customers through their buying cycle. The partnership compliments…
Bedrock Data Will Sync and Automatically Update Data From Services Like HubSpot, Marketo, Mailchimp, Cvent, Salesforce, SugarCRM and More
Boston-based Bedrock Data™ today announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing and customer on-boarding.
Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.
Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.
Working together, Jahia and Enonic have launched a new project at the OASIS international consortium to develop a standard that will enable the creation, management and delivery of personalized web and digital experiences. This initiative lead to the creation of the OASIS Context Server (CXS) Technical Committee (TC). Think of this effort similar to what brought us Content Management Interoperability Services (CMIS) but instead of a standard for content, we're talking about a standard for personalized data.