Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL. This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.
Considering that half of holiday shoppers use their mobile devices to research possible gifts before purchasing them in-store and 6 in 10 holiday shoppers do at least some showrooming – going to stores to evaluate products but then purchasing online – brands should make it a priority that the customer experience is consistent across channels and devices, something many consumers have reported frustrations with.
This is the culmination of 18 months R&D and evolves the product beyond its web content management roots to a full digital engagement platform for higher education.
* Solution available in two editions: TERMINALFOUR Site Manager 8 and TERMINALFOUR Engage.edu
* 150 new feature enhancements and extensive re-architecture
* 55,000+ development hours into the TERMINALFOUR Digital Engagement Platform; 40% increase in R&D team
Businesses of all sizes have adopted mobile CRM for several important reasons, one of the most important being further promoting a mobile workforce. Many employees find themselves away from the office, which would normally lead to being disconnected from accessing important data, particularly for sales representatives.
Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.
We've received a copy of the study and once I've dissected the numbers better I'll post my thoughts and comments on this blog. Until then, here's one interesting part of the study, of those surveyed more men shop online than women. I'm not sure if this is true for my household, but where my wife is willing to shop online and offline I have to admit I prefer the online shopping experience over brick and mortar.
The way businesses operate has certainly changed with the rise of new technology flooding the workplace. Perhaps one of the most significant developments in the past few years has been the increased use of personal devices in the office. As smartphones and tablets have become more affordable and their capabilities have multiplied, more workers are bringing their own devices to help them with their jobs. According to one recent survey from Webroot, employees at more than 60% of companies use their own devices at work. This growing trend has lead to more and more businesses adopting bring your own device (BYOD) policies as a way to not only enjoy the added benefits but to maintain at least some control over behavior that has the potential to quickly spiral out of control. As beneficial as BYOD can be, the biggest concern companies have with the practice is the added security risks personal devices may bring.
LANDESK, a global leader in delivering user-oriented IT solutions that solve systems, asset, security, mobility and IT service management challenges, today announced it acquired Naurtech, a company that develops connectivity solutions to provide mobile access to enterprise data and applications using Windows CE platform devices. This acquisition brings LANDESK additional mobility solutions, enabling its business to expand, and provides a new support community to Naurtech customers.
Digital Marketing is a dynamic industry centered on anticipating what’s coming next, whether it’s technology, trends or customer demands. Digital marketers tend to be data nerds, always looking for more metrics and the tools to help us collect them.
But let’s pause for a moment. Why are we doing this again?
This week, the Board of Directors for the Content Management Professionals announced the ending of CM Pros. The decision to close down the organization was evidently made by the Board in Summer 2014.
Although the CMS Pros didn't play a significant part in my content management endeavors, I'm still a little saddened by their departure. I understand the difficulties of advocating the technical side of content management when the more glitzy marketing side of the house is talking content strategy. But this isn't the cause of my sadness, but my nostalgia for the days professional organizations had real value to people like you and me.
Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.
When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.