There was a time when the complex needs of a global multinational would be assessed and analyst through incredibly powerful but demanding bespoke software that would cost a small fortune to run. Teams of on site developers would be forever working on these intricate and resource hungry corporate performance management (CPM) systems to get everything working as it should whilst senior management kept on ploughing the budget into its upkeep. Why were they doing this? Because a properly implemented CPM software solution can be an incredibly powerful tool indeed.
In a world where security threats seem to rise up every day, protecting vital business data is more important than ever before. Stories of large corporations suffering from security breaches seem to be a common sight in the headlines now. It’s something every company wishes to avoid, but finding ways to fight present and future attackers has proven challenging to say the least. For any business just starting out, in addition to providing quality products and excellent service, establishing effective network security is a must. Without it, the chances of losing customer data increases dramatically. Network security is the route to choose if you want a safe, dependable enterprise with a focus on growth for the future.
Leading web content management and digital experience platform brings value to customers by creating relevant customer experiences across all channels.
Following a historically successful first quarter, web content management and digital experience software vendor Hippo today announced new subscription-based business in H1 2014, compared to the same period in 2013 accelerated by 164%. With a near 50% subscription revenue growth rate in 2013, Hippo and its vision of truly personalized multichannel digital experiences show no sign of slowing down.
One of my favorite local companies, Blend Interactive, recently made some news this past week. Blend Interactive has named Karla Santi as their Chief Executive Officer (CEO). Santi has been a partner at Blend Interactive since the company formed in 2005, where, to the public, she served as Creative Director and, behind the scenes, handled a good chunk of operational oversight.
So you have you a shiny new virtual environment up and running. You may have virtualised all your servers, so that your business-critical databases, CRM systems, ERP applications and email all reside in a virtual environment. It has been a long project, but now it is complete and you are experiencing the operational, performance and cost gains. Stop! Think! Have you covered all the bases? Have you thought about security?
"I've found that leaders who make choices to operate in a more participatory way--who operate on principles of high engagement, vs. bureaucracies that treat people as if they were cogs in a machine--see a 30 percent improvement in performance."
- Bill Pasmore, Center for Creative Leadership, Quoted by Rob Reuteman, Value Lessons: How Much Money Is a Good Leader Really Worth?, Entrepreneur, March 28, 2014.
Combining leading expertise in Customer Experience Management (CXM) and Digital Asset Management (DAM) helps marketers drive consistent customer experiences in real time on any channel
ADAMSoftware, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it has entered into a strategic sales and technology partnership with Sitecore, the global leader in customer experience management.
The nice thing with friends in high places is the ability to see advanced copies of guides and books before they hit the public. Digital Clarity Group (DCG) has announced the immediate availability of an update to the North American edition of its popular Guide to Service Providers for Web Content and Customer Experience Management. Over the past few days, I've combed through the pages and remain as impressed with the guide as I was with its original release. The 2014 publication presents new research on key trends in client-provider relationships and adds profiles of agencies and integrators not covered in the 2013 Guide.
Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.
These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.
Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.