This is the third year for the Now What? Conference which is held in one of the fastest growing modern communities in the region, Sioux Falls, SD. If you're within a half day's drive from this great city, I encourage you to register for the conference. The conference and various workshops will be held on April 29 - 30, 2015. Created by Blend Interactive, the conference will be bringing together web and marketing professionals from across North America. Something that rarely happens in our region, you have an opportunity to hear from today’s content management leaders as they come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.
Understanding Content Performance helps you personalize the digital experience even at the anonymous visitor. Measuring and understanding which content is being consumed in real time, in combination with contextual data, helps you resonate with your visitor before the email address is captured, earlier in the funnel-- before marketing automation plays a role.
Hippo, a leading Web Content Management System provider, today announced enhanced interoperability with EMC® Documentum®, as part of its participation in the EMC Business Partner Program for Technology Connect Partners.
Docebo has raised $3 Million in growth equity from Klass Capital to accelerate the growth of its SaaS enterprise E-Learning platform. This is Docebo’s second venture backed financing round, originally funded by a leading Italian Venture Capital firm Principia SGR.
"It’s as true in content management as anything else: You can’t just throw tools at the problem. You need to examine business processes and workflow, or the tools just end up automating the existing imperfect business processes."
- Sharon Fisher, Process, "Not Technology, Keeps Employees From Content", Simplicity 2.0, January 29, 2015.
Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. What should you be measuring and what should you do with it? It's all about the metadata when it comes to effective content marketing.
Mobile commerce transactions will reach 3.2 trillion by 2017. In the United States, 73% of internet users make online purchases, while 85% of UK internet users shop online. 80% of German internet users engage in mobile commerce. Businesses need to take this seriously.
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has a vibrant community of more than 8,800 customers in some 30 countries backed by a robust network of more than 880 partners. It provides marketers, digital and online teams with the power, insight and agility to act on a business moment, and the confidence to realize their aspirations with a technology foundation that supports more than 30,000 websites worldwide.
Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. So do you want to know which content management system articles were our most popular? Below the fold are the top ten stories of 2014 that we posted here at CMSReport.com.