SDL (LSE: SDL) today announced that the company has partnered with digital consultancy Building Blocks on more than 60 successful joint technology implementations to improve customer experience for marquee brands, including Celebrity Cruises, Guinness World Records and Adama Agricultural Solutions.
As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on. The best solution to your dilemma is simple: Pay someone to do it for you. This is where a digital marketing company comes in. If you would rather concentrate on running your business, why not leave your digital marketing needs to experts? Why not make use of their expertise to drive online visitors to a physical store?
“Our growing customer and partner base in North America have selected Hippo because we are unequivocally positioned to help them deliver an exceptional, context aware digital experience,” stated Jeroen Verberg, CEO of Hippo. “Based on the market traction we’ve experienced to-date in 2015, we expect to double our roster of North American customers by 2016. With the momentum we’re seeing, you’ll be hearing a lot more about Hippo as a distinct player in the United States market over the next six months.”
Searchmetrics Suite Is The First And Only Search and Content Optimization Platform to Focus On Holistic Content
San Mateo - July 15, 2015 - Searchmetrics, the search and content optimization leader, has today introduced a new concept in data-driven online content marketing: with the help of the company's massive Research Cloud database of constantly updated search and social data, online marketers can now analyze and optimize on-demand how the content on individual web pages performs in search and social media. Through its key page level insights, marketers can immediately identify and focus on improving the content of those pages that have the potential to deliver the highest return in terms of increased traffic ‒ and ultimately conversions and revenue.
Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.
In a year of significant expansion in target regions, partnership with the London-based VASSIT --whose clients include Santander, OVO Energy, UNITE students, Rolls-Royce and others--offers a Hippo a significant opportunity to expand its footprint in the United Kingdom.
Alfresco Software, a leading provider of modern Enterprise Content Management (ECM) and Business Process Management (BPM) software, has announced that Sussex Partnership NHS Foundation Trust will deploy its Alfresco One ECM software.
Sussex Partnership NHS Foundation Trust provides NHS care and treatment for people living in southeast England. Care is provided in people's homes, in specialist clinics, hospitals, GP surgeries and prisons. Services are aimed at children, young people and adults of all ages and many are provided in partnership.
APIs are nothing new. The application programming interface used by developers as routines, protocols, and tools for building software applications has been around for some time. APIs are used as building blocks that allow programmers to write an application much quicker and more efficiently than would happen without APIs. Despite APIs being around for quite some time, I can't tell you how many times this year non-developers have approached me to talk about APIs. APIs is no longer a topic just being discussed by developers but also by their managers and even the company executives.
Companies, government, and organizations are realizing that managing and controlling their APIs can offer a strategic advantage. Software providers are noticing this renewed interest in the libraries of code and services offered. Here now in 2015, we're seeing a new crop of tools and platforms that allow programmers to better publish and manage their APIs.
This week, WaveMaker, Inc., a leading enterprise application Platform-as-a-Service (aPaaS) software company, announced WaveMaker Gateway, a bundle of tools enabling enterprises to open their APIs to the external world. WaveMaker extends its suite of API tools beyond publishing, wrapping, and sharing APIs within the enterprise, allowing authorized partners and third-party developers to consume APIs vital to their business, and allowing API owners to eliminate risks from unintended users.
Enterprises don’t want to simply create content in the dark-- to justify and strategically direct content production, they need intelligence helping them determine with content resonates with consumers across these channels.
This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.