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Strategy | CMS Report

  • You've Got Tons of Data, Now What? How Retailers Can Find Value in Big Data

    You've Got Tons of Data, Now What? How Retailers Can Find Value in Big Data

    Every day customers generate massive amounts of data through POS transactions, social media interactions, mobile devices and more. Much of this data is filled with valuable insights retailers can use to compete in crowded markets and boost the bottom line---but how to go about it? In a November 2014 article on Retailcustomerexperience.com, writer Melissa Amadeo---a specialist in retail marketing and analytics---discusses several strategies retailers can use to find real value in big data. In an…

    By Gil Allouche
    Posted December 17, 2014

  • An interview for #DontJerkandDrive

    An interview for #DontJerkandDrive

    For those that would call this campaign a failure, you would be mistaken. On the surface, critics of this campaign may believe "someone is going to get into trouble". Most marketers and social media experts know the opposite is happening. Careers are being made here. And if South Dakota is lucky, lives are being saved the next time a car veers off the state's icy roads.

    By Bryan Ruby
    Posted December 14, 2014

  • Magnolia CMS Announces Major Growth in 2014, New Customers, and Industry Awards

    Magnolia CMS Announces Major Growth in 2014, New Customers, and Industry Awards

    Magnolia International, the company behind the award winning Magnolia CMS today celebrated a landmark year with numerous industry awards, strategic partnerships and global brands using the Magnolia platform for digital business. Magnolia continues strong license growth in Europe and North America. It has increased its global workforce by 30% and now has over 75 channel partners.

    By CMS Report
    Posted December 12, 2014

  • New Searchmetrics Study Reveals Secrets of a High Ranking in Google Searches

    New Searchmetrics Study Reveals Secrets of a High Ranking in Google Searches

    A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are searching for, as well as the importance of a strong technical site architecture, backlinks from other sites and visibility on social media.

    By RealWire
    Posted December 12, 2014

  • Cloud Technology Partners gets $9 Million in Funding

    Cloud Technology Partners gets $9 Million in Funding

    Cloud Technology Partners, the leader in transforming businesses through cloud solutions, today closed a $9.1 million Series B financing round led by Oak Investment Partners and the Pritzker Group. The funding will be used to rapidly scale Cloud Technology Partners' sales, marketing and delivery capabilities.

    By CMS Report
    Posted December 09, 2014

  • The Marketing Power of Real-Time Analytics

    The Marketing Power of Real-Time Analytics

    We are a now generation. We don’t like waiting for anything, whether it’s our microwave dinner to finish, the red light to change, or our YouTube videos to buffer. Not surprisingly, this impatience translates easily from our personal lives right into our professional lives. What’s true at home is just as common in the office. For example, with smartphones and cloud computing, we expect to be able to communicate with anyone and access information from anywhere. Technology has increased our collaborative abilities, leading to quicker turnaround times, shorter deadlines and heightened expectations.

    With business, speed can mean everything. Not in the sense of rushing projects, which could lead to sloppy work, but being reactive to the needs of customers. If you can quickly ascertain what they’re looking for, and provide it first, you’ll find yourself well ahead of the competition. It’s because of this that big data has become such a popular and rapidly growing trend. The wealth of information created everyday can help businesses learn important insights and make decisions to improve future outcomes. However, while all this information is available, businesses often struggle to manage or process it in a timely matter in order for it to be relevant. In such a fast-paced world, how can businesses find the right piece of information before they lose their short window of opportunity?

    By Gil Allouche
    Posted December 09, 2014

  • Private equity firm Accel-KKR invests in EPiServer

    Private equity firm Accel-KKR invests in EPiServer

    EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR, a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.

    By CMS Report
    Posted December 08, 2014

  • Quoting IT: Business Process is not a Vision Statement

    Quoting IT: Business Process is not a Vision Statement

    "The narrative that they are putting out there is that it is the 21st century and we have to innovate and adapt. But nobody was against that at The New Republic. There was a hunger for extending our web presence, making stuff more shareable, clickable. We don’t know what their vision is. It is Silicon Valley mumbo jumbo buzzwords that don’t mean anything.”

    - Julia Ioffe, Former Senior Editor for The New Republic, Staff at The New Republic Follows Editor Out the Door, The New York Times, Dec 5, 2014, Author of article: Ravi Somaiya. 

    By CMS Report
    Posted December 08, 2014

  • 6 Ways Small Businesses Can Improve Network Security

    6 Ways Small Businesses Can Improve Network Security

    It’s amazing the influence technology has. All these new gadgets have made our lives easier in so many ways, but they have also dramatically changed the cultures that embrace them. For example, digital theft is becoming a more common threat than physical theft.

    We’ve heard examples of large corporations having their customer information hacked, or even celebrities having their personal photos stolen. And while we think criminals would only go after the big guys, small businesses aren’t in the clear. Without massive IT budgets and industry professionals, their networks are often left unprotected and become easy targets for intruders.

    So what can small businesses do? How can they improve their network security without spending so much that it draws away from the normal day-to-day operations of their business? Here are 6 simple tips small businesses can follow to avoid attacks and keep their data safe.

    By Rick Delgado
    Posted December 02, 2014

  • How Big Data is Changing Talent Recruiting

    How Big Data is Changing Talent Recruiting

    Big data is essential in helping recruiters assess candidates quantitatively, and find those candidates who can thrive in any environment – and make smarter decisions about who will be a good fit. So what does “big data” mean when it comes to recruiting?

    By The Talent Tribune
    Posted November 20, 2014




 


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