SEO is important for most businesses as a source of sales leads or e-commerce revenue — often the most important. For any SEO campaign to succeed, the company website must be properly configured and maintained; if it isn’t, Google will not be able to read or understand the website’s content, and as a result won’t display its pages to search engine users. For all intents and purposes, the company will be invisible.
To make your CMS website perform for SEO, pay special attention to these three areas.
Still, there’s a common and understandable hesitancy on the part of many small business owners to make the necessary commitment of time and money to creating actual content for a website, particularly dynamic websites. It’s a commitment to an ongoing expense, and it’s not too crazy, from an outsider’s perspective, to wonder something along the lines of, “Why does my tile-and-brick-laying service need a blog? And what would I put on there, anyway?”
When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.
It's impossible to ignore big data. Even industries such as oil and gas — which have historically taken a pass on these technologies — are now gearing up to invest in big data. According to a recent Visiongain report, oil and gas companies are set to spend $3.51 billion on big data this year, while the market at large is headed for a $72 billion dollar future by 2022. Bottom line? Companies need some kind of information handling solution to succeed in the evolving tech landscape, but just throwing money at the problem won't work: Businesses need a well-crafted plan of action to overcome critical data challenges. Here is a look at the top four.
My first thought when seeing this infographic backed by TrackingCourier.com on the potential growth in the Ecommerce space was, sorry not interesting enough to post here. But after a few days, the infographic has grown on me and made me think that the opportunities to sell goods and services online is as strong as ever.
The Ecommerce space has been experiencing a phenomenal growth in the past decades. You are probably enticed to build an Ecommerce startup, owing to its huge potential. But you probably should consider the other side of the coin as well. A few Dot Com moguls and VCs actually claim that the eCommerce space is one the verge of saturation. The point here is don't get discouraged yet, there are a lot of market choices and niches in the space which are yet to be untapped. However as the infographic points out, those opportunities may require you to look outside your current geography.
The infographic below was put together with data references from Alexa, Quantcast and Consensus.gov to provide a 'bare surface' analysis.
Responding to growing enterprise demand for support in serving customers with contextually relevant information on any channel and any device, Web Content Management Software vendor Hippo has further strengthened its European partner portfolio with Service2Media.
This week, Sitecore announced the availability of Sitecore Experience Platform (XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.
Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America. Conducted in conjunction with King Brown Partners, the research analyzes digital consumers’ attitudes and behaviors towards categories and brands, specifically those of baby boomers (born between 1946 and 1964) and millennials (born between 1982 and 2004).
While overall brand satisfaction is high at 76 percent, context-based experiences emerged as a key driver of brand loyalty. Specifically, millennials are 70 percent more likely than boomers to strongly believe that “brands are not using the most relevant technology to interact with me”, and 30 percent are more likely to strongly believe that “brands that use the right technology…are doing better than those that don’t.” Of note, many consumers, particularly millennials, are open to interacting with brands via different channels. When it comes to personalized offers, 66 percent of millennials find it highly aggravating when personalized advertising is off-target.
To even suggest that the construction and communication of a story could one day be taken over by computers can lead to eye rolling and dismissive scoffs. After all, storytelling is a uniquely human activity, one that requires creativity, emotion, and a connection with the human audience. At first glance, computer could never replicate such a thing, right? The conventional wisdom, however, might be off in this case. With the rise of big data, new ways to create and tell stories have been developed, leading many to rethink what they previously held to be true about the art of storytelling. As far-fetched as it may sound, big data analytics may one day become the most prominent way to tell a story, even if we don’t realize it.
The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products. This helps the larger companies diversify their offerings, increase their share of the market, and incorporate new ideas with the goal of moving their business forward. It’s a model that has been used in other industries, so it should come as little surprise that the cloud marketplace is pursuing it. Recent history shows the big names in cloud computing are eager to acquire promising startups. The following is just a brief look at acquisitions from the past few months.