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Strategy

  • 6 Ways Mobile Marketers are Using Social Media

    6 Ways Mobile Marketers are Using Social Media

    It’s no secret that social media is a tremendous tool for keeping in contact with friends and family. Businesses have quickly picked up on just how effective it can be for marketing purposes as well, particularly mobile marketing. More people are connected to the internet than ever before, and mobile platforms are driving that explosive growth. In fact, internet traffic on mobile devices is expected to exceed the internet traffic on desktops soon. Much of that internet use is geared towards social media outlets, so mobile marketers are finding new ways to use social media to reach new customers and inform existing fans.

    By Rick Delgado
    Posted April 18, 2014
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  • Top Exec: Open Source and Proprietary are not Sworn Enemies

    Top Exec: Open Source and Proprietary are not Sworn Enemies

    Paul Rubens’ February article in CIO magazine, 7 Reasons Not to Use Open Source Software, has received quite the backlash in open source circles. I’d like to take a moment to add my own two cents, but I won’t be fanning the flames of the hardline open source fire. Let me be clear—I take issue with this article, but I don’t disagree with most of it. Instead, I think it only tells part of the story, failing to give open source credit where it’s due.

    By jmadej
    Posted April 16, 2014
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  • Quoting IT: Most Common Mistake in Buying a CMS

    Quoting IT: Most Common Mistake in Buying a CMS

    "After under-buying and over-buying, the most common mistake I see in buying a CMS is looking at the wrong list of vendors. The WCM marketplace is saturated and hard to navigate, in truthfulness. Many organizations fall victims to this complexity and chose from completely wrong tools."

    Irina Guseva, Senior Analyst for the Real Story Group, "5 Minutes With Irina Guseva", CMS Wire, April 8, 2014.

    By Bryan Ruby
    Posted April 14, 2014
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  • How BYOD and Big Data are Changing Marketing

    For years, when it came to working in the office, an employee would need to use whatever equipment was provided by the company. The costs of the computers and other devices were the business’s responsibility, but once the equipment was in the employee’s hands, he or she was responsible for what happened to it. In recent years, however, a new trend has emerged that has changed the landscape of how companies conduct their business. It’s called Bring Your Own Device (BYOD), and it’s also changing how the world of marketing works.

    By Rick Delgado
    Posted April 08, 2014
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  • White Paper: Managing Content in the Transactional Application with Movable Type

    White Paper: Managing Content in the Transactional Application with Movable Type

    I'm very selective when it comes to promoting white papers. A white paper is a document often used as a marketing or sales tool in business. White papers are long-form content designed to promote a products or service which often use selected facts favorable to the company sponsoring the document. That use of "selected facts" bothers the natural-born scientist in me. However, every now and then you come across one of these papers that holds true, is well written, and by an author or analyst you respect. In this case, the document is written by Deane Barker for Movable Type and is titled, "Managing Content in the Transactional Application" (PDF).

    By Bryan Ruby
    Posted March 17, 2014
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  • 5 Common Mobile Marketing Mistakes to Avoid

    5 Common Mobile Marketing Mistakes to Avoid

    As of Q4, 2013, more mobile smart devices are being purchased around the world than desktop and laptop computers. Surprised? Well, you shouldn't be. After all, how many times per day do you see someone pull out a pad or smartphone to while away a few minutes or to quickly check a fact? The simple truth is that the sale and use of mobile devices has absolutely skyrocketed in the past few years, and shows no sign of slowing down anytime soon. As such, marketers are making sure to take advantage of this new medium. Unfortunately, amidst all of this enthusiasm for mobile marketing, many businesses are making mistakes that could potentially end up costing them significant amounts of money and could even damage their relationships with customers. But don't worry; a smart person learns from their own mistakes, but a genius learns from everyone else’s. Here are five common mobile marketing mistakes to be familiar with, so that you won't ever have to suffer for them.

    By Rick Delgado
    Posted March 07, 2014
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  • Now What? Conference 2014 Returns to Sioux Falls

    Now What? Conference 2014 Returns to Sioux Falls

    You're rebuilding your website and you don't want to make the same mistakes as the last one. This time around it needs to be different. This time you realize that building a website is a lot easier than maintaining a website. You're in luck. The second annual Now What? Conference — the conference that gives you the know-how to manage your website post-launch — has finalized its lineup and looks to expand upon last year's successful event with bigger names and a full day of workshops.

    If Sioux Falls, SD is less than a day's drive, I encourage you to go to this conference. The conference and various workshops will be held on April 23rd and April 24th. Created by Blend Interactive, the conference promises to bring together web and marketing professionals from across the region. Something that rarely happens in our region, you will hear some of today’s leaders come together and cover post-launch web maintenance, web analytics, content strategy, and talk shop with colleagues and speakers.

    Now What? Conference 2014 packs two days full of smart talks and workshops from smart people. Workshops will focus on real-world tasks and governance methods, while the main conference will give you the tools and the inspiration to fuel change and progress within your organization.

    By Bryan Ruby
    Posted March 04, 2014
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  • Need CEM? The CMS Box is Big Enough

    If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM).  This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.

    By Bryan Ruby
    Posted February 13, 2014
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  • How the Cloud is Transforming the IT Industry

    How the Cloud is Transforming the IT Industry

    Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.

    By Gil Allouche
    Posted February 11, 2014
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  • Quoting IT: Why we need personal blogs

    Quoting IT: Why we need personal blogs

    "The irony of running a successful website is that as the site becomes more popular you're compelled and obligated to give the reader and the advertisers what they want. While always grateful for all that I have achieved and have been given, I have found that success also can box someone into a space that is often not big enough."

    - Bryan Ruby, Breaking Out of the Box, BryanRuby.com, February 6, 2013.

    By CMS Report
    Posted February 08, 2014
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