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Strategy | CMS Report

  • The Content Management Professionals Say Goodnight

    This week, the Board of Directors for the Content Management Professionals announced the ending of CM Pros. The decision to close down the organization was evidently made by the Board in Summer 2014.

    Although the CMS Pros didn't play a significant part in my content management endeavors, I'm still a little saddened by their departure. I understand the difficulties of advocating the technical side of content management when the more glitzy marketing side of the house is talking content strategy. But this isn't the cause of my sadness, but my nostalgia for the days professional organizations had real value to people like you and me.

    By Bryan Ruby
    Posted September 26, 2014
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  • Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Sitecore 8: Less Time on Data and More Time on Art of Marketing

    Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.

    By Bryan Ruby
    Posted September 22, 2014
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  • 5 Predictions: What the Future Holds For CRM Systems

    5 Predictions: What the Future Holds For CRM Systems

    When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software.

    By Rick Delgado
    Posted September 16, 2014
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  • 9 in 10 UK Retail Leaders Want more Influence over IT Decisions and Budgets

    Research Reveals an IT Power Shift Underway in UK Retailers IT must do more to support customer-centric business goals of British retailers, according to an independent survey of 100 business decision-makers in UK retail organizations. The findings, published today in the Logicalis Retail IT Report 2014, chart the changing business relationship with the IT department, rise of Shadow IT and future retail technology demands. The top three business priorities for the decision-makers polled…

    By RealWire
    Posted September 12, 2014
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  • New Study: How Does Google Judge Content Quality?

    New Study: How Does Google Judge Content Quality?

    Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

    To achieve a high ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced today by Searchmetrics. The company found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read. As expected, these types of pages have better user signals, such as higher click-through rates and more time spent on site. They also have shorter page load times and well-organized internal links. However, well known brand websites still rank in top positions without having to fulfil many of the criteria Google seems to require from other websites.

    By RealWire
    Posted September 08, 2014
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  • Cryptzone Acquires HiSoftware

    Combined Company Offers Powerful Suite of Dynamic Access Management, Data Security and Compliance Solutions Boston, MA – September 5, 2014 – Cryptzone, a global provider of data security and identity and access management (IAM) solutions, has acquired HiSoftware Inc., a leading provider of governance, compliance and security solutions. HiSoftware’s product portfolio provides a highly complementary set of solutions that will enhance Cryptzone’s already robust capabilities in securing critical…

    By RealWire
    Posted September 05, 2014
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  • The How Many Active Users on Social Networks Infographic

    Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.

    Worldwide, Google+ has the third most active social media users with Facebook in first followed by YouTube. Surprising to Twitter fans (I'm one of them), Twitter has only half the active users (271 Million) as Google+ (540 Million). Where did I get these numbers? Over the past couple years I've googled them, but recently I came across Mike Allton's article, Social Media Active Users by Network, via The Social Media Hat.

    By Bryan Ruby
    Posted September 04, 2014
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  • Blogging Still Matters - 5 Sabbatical Lessons

    Blogging Still Matters - 5 Sabbatical Lessons

    A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.

    At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?

    Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...

     

    By Bryan Ruby
    Posted September 01, 2014
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  • Big Data Use Case: Digital Advertising

    Big Data Use Case: Digital Advertising

    When people think of big data, they naturally assume that it’s just about gathering large amounts of information to provide more accurate searches online and help companies provide more targeted advertisements and marketing efforts. They’re both right and wrong. True, there is so much more to big data than just marketing and advertising. It’s effects are now being seen in numerous industries across the globe. It’s solving world problems and improving the quality of life for millions of individuals. With all that, however, the big data platform such as that provided by Qubole is still making it’s presence felt in the advertising world — helping companies advertise better and consumers get more of what they want.

    By Gil Allouche
    Posted August 26, 2014
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  • Hippo and Boston Interactive sign partnership

    Hippo and Boston Interactive sign partnership

    Boston, 25 August 2014 - Web Content Management software vendor Hippo is pleased to announce its partnership with integrated web marketing agency Boston Interactive. Based in Boston and Amsterdam, Hippo has experienced record growth and expansion in the North American market in the past year. The company’s partnership with Boston Interactive, whose clients include Forrester Research, Harvard University, the International Data Group, the American Humane Association and the John F. Kennedy Presidential Library and Museum, provides a further strategic opportunity to bring the power of Hippo CMS to American enterprises.
    By jmadej
    Posted August 25, 2014
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