The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products. This helps the larger companies diversify their offerings, increase their share of the market, and incorporate new ideas with the goal of moving their business forward. It’s a model that has been used in other industries, so it should come as little surprise that the cloud marketplace is pursuing it. Recent history shows the big names in cloud computing are eager to acquire promising startups. The following is just a brief look at acquisitions from the past few months.
Acquia has announced that they have closed a $55 million equity financing round through the help of Centerview Capital Technology. Centerview Capital specializes in partnering with the management teams of midsize companies they see as "high potential" for growth. Centerview Capital Technology led the financing round, with support from existing investors including New Enterprise Associates and Split Rock Partners. This funding will help Acquia scale its global operations, sales and marketing as well as the development of its solutions for building, delivering, and optimizing digital experiences.
Hippo and Kanban Solutions invite Forrester's Ted Schadler to speak on Content-rich Customer Experiences
Over the years, I have promoted a lot of conferences for marketers, businesses, and content providers. For the most part these conferences blend in together so much that it is difficult to distinguish one from the other. However, not all conferences are forgotten with time. There are an elite few that stand out from the pack year after year. One of those is the Gilbane Conference.
The Gilbane Conference is geared for marketers, IT, and business managers that wish to "integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders".
This year, Gilbane Conference 2015 is being held in Boston, Massachusetts from December 1st through the 3rd. This year, the conference will focus on how best to integrate your content, data, and software to improve the multichannel digital customer experience. Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, content marketing, business intelligence or other marketing or data management platform, you will want to attend this conference.
More than buzzwords: Hippo.Connect brings together the Hippo community to share tangible approaches to improving the online experience for customers, end to end.
Hippo’s invited one of the industry’s most prominent voices in Content Marketing to explore what’s next in customer experience. On September 24th, join Robert Rose, Senior Analyst at the Digital Clarity Group as he discusses the importance of delivering a relevant, compelling and context-aware digital experience to visitors from the very first touchpoint, and how a content performance platform can help deliver on content ROI. Sign up now!
Following a break-out year, Web Content Management software vendor Hippo is bringing its community of digital marketers, agile technologists and developers together at the Aeronaut Brewing Company in Boston on October 1st, 2015. With Digital Marketing and Tech tracks, Hippo.Connect, which is the company’s first US event, will include speakers Jeroen van Rotterdam, CTO of EMC Enterprise Content Division, and the Digital Clarity Group’s Senior Contributing Analyst Robert Rose.
Since early 2011 Gartner has been writing about how to combine Static application security testing (SAST) and Dynamic application security testing (DAST) approaches to application security testing and raising many questions about the subject.
Since childhood, I've always been fascinated by the ambulance chasing lawyer commercials you see on television. The commercials include the personal injury lawyers that provide legal representation to those who claim to have been injured, physically or psychologically, as a result of the negligence or wrongdoing of somebody else. In TV shows and movies, they're the lawyers in the polyester suits spending their time convincing clients they should be compensated for their personal injury. In real life, I believe them to be more respectable and professional than the stereotype allows. What I find fascinating is, love them or hate them, the commercials work. Those trial lawyers receive almost instant name recognition through their pitch on television.
But when it comes to social media, do we really want people selling us their products and services based on our personal tragedies?
Apple is often on the cutting edge of technological advances, so it probably shouldn't be a surprise that the company uses big data extensively. Having said that, it’s important to note that it wasn’t always this way. Other businesses like Google were heavily involved in big data years before Apple took the leap, but Apple has worked tirelessly to catch up to the competition. Now, the company has become enmeshed in big data analytics, with the technology driving many of their most important decisions. It’s true that Apple remains highly secretive about how they use big data in many cases, but that hasn’t prevented some interesting insights from being divulged. By learning how Apple is using big data analytics, other companies can get a better view of how best to utilize the incredibly versatile technology.