Content Management

In a world overflowing with data and jargon, a business blog has become a way to step outside the technical language and connect with consumers. In that connection lies a technique many companies use today — storytelling. For business professionals and communication pros, weaving a narrative into blog content is imperative.

Storytelling is an opportunity to turn abstract concepts and complex information into something relatable. Whether breaking down the latest software update or a shift in digital infrastructure, a good story can ground the message and keep audiences engaged.

Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation. 

The rapid growth of e-commerce has created immense opportunities for businesses, but it has also introduced a host of financial risks. Online retailers face all kinds of challenges that can impact revenue and long-term stability. As digital commerce continues to evolve, so do the tactics that cybercriminals use. E-commerce companies need to implement various security measures to protect themselves from financial vulnerabilities.

Voice search has transformed how users interact with technology and access information online. Today, asking Google Assistant, Siri or Alexa for movie streaming locations, news updates or cooking tips has become routine. 

With the rise of AI-enhanced neuro-linguistic programming (NLP), the demand for automatic speech recognition capabilities has skyrocketed. Website owners must embrace this evolving trend to enhance their online presence and provide the seamless experiences users now expect. Here’s how to go about it in six steps. 

Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.

Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.

The Importance of Implementing AI in Content Management

AI tools are leading the way in helping marketers keep up with the growing demands of quality content.

How to Foster a Winning Relationship with Your Website Redesign Team as a Client

Redesigning your website is an exciting proposal. A positive experience with your website design team happens when communication is clear. You can avoid bottlenecks and endless email loops, hashing out the details by improving processes and communications from the start. Here are some best practices as a client to foster a winning relationship with your website redesign team that results in a stellar site experience.

Zengenti, the creator of Contensis, headless content management system (CMS), has announced the launch of its new accessible site improvement platform, Insytful, in an effort to ensure web content is universally accessible for all.

Launching officially ahead of Global Accessibility Awareness Day (GAAD, 16 May) Insytful aims to tackle online inclusivity by combining a selection of industry-leading tools and its own scanning technologies to monitor a website’s accessibility rating, performance and content quality, to improve user experience and SEO rankings.

Mergers and acquisitions (M&As) can be a beneficial but challenging undertaking in any industry. Even after months of careful planning, businesses must monitor their M&A’s success to determine any necessary strategy changes in the future. That’s not always as easy as it seems, especially in the digital content industry.

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.