Google

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Google’s SEO Tools: The Best Way to Understand the Search Engine

Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

ConsumerAcquisition.com Launches Shutterstock Collection Within Custom Ad Creation Marketplace

ConsumerAcquisition.com, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Chris Graham: Why Google AMP is a threat to the Open Web

Like others in the IT community, I have become increasingly concerned with Google's behavior with their AMP technology.

For those who aren't really aware what AMP is, it's Google's proprietary solution for speeding up mobile pages. Webmasters implement AMP, which is a kind of Google-sanctified and Google-code-driven version of your webpage. It works very well and solves an important problem. Often when you search Google on a mobile device it will show AMP articles at the top of the results, so you get access to fast content first, which is reasonable in and of itself.

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

What Impact Do Google Algorithm Updates Have On SEO?

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

Study Highlights Google’s Key Travel Industry-Specific Search Ranking Factors

SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. 

A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower.