"Recently, I started thinking about what I’m not doing with my blog that I should. I do a lot already, and I also am an advocate of organic marketing, natural marketing and viral techniques rather than grasping and desperate. So what more could I do to increase the diversity of those who read my blog, keep readers happy, and continue to be a source for information on blogging and WordPress?"

Complete Story

"Google wasted no time turbo-charging its online ad delivery two days after closing its $3.1 billion deal for DoubleClick, unveiling a free software service that lets Web publishers sell ads and monitor how well they do."

Complete Story

So I thought I might also write down my idea about the future."

I really like the advice Global Moxie has given their users for how best to promote their content management system, Big Medium. In their blog post, Psst... Pass It On! Spreading the Word about Big Medium, they talk about various way users can "spread the word" about Big Medium. They show a good understanding for how online communities work, including what you shouldn't do when marketing a product via a blog or forum.

Don’t be a zealot

If you’re posting in forums or on blogs, be considerate of the community around you. Offer comments that are appropriate to the context and that will genuinely help people understand if Big Medium is right for them. No software is perfect for every project, so feel free to share Big Medium’s pros and cons. Be yourself, be honest.

One of the frustrations I have with forums sponsored by the various CMS owners and open source projects is when no other CMS but their own is seen as a solution. Potential users of CMS have a difficult time knowing what to believe is the right application for them when no one admits that their product isn't right for them.

"The latest group, dubbed Generation Virtual, or V, is made up of people from multiple age groups who make social connections online -- through virtual worlds, in video games, as bloggers, in social networks or through posting and reading user-generated content at e-commerce sites such as Amazon.com, said Adam Sarner, senior analyst at Gartner."

Complete Story

I find it very odd that the release of a two-button wireless mouse makes headlines in the tech world. Is this not 2006? The press is once again headlining the release by Apple of a two-button mouse for the Mac. I tip my hat off to Apple not for product this time, but for marketing. Our quote of the week:

"We cut the cord on our popular Mighty Mouse to give consumers more flexibility when using a Mac," said David Moody, vice president of Apple's worldwide Mac product marketing team, in a prepared statement. "A Bluetooth-enabled Mac desktop with an Apple wireless keyboard and Mighty Mouse is the ideal cable-free setup at home or in the office."

-David Moody, Apple Computers, as quoted by PC Magazine, 7/26/2006