Stockholm and London, October 8, 2009 - Yooba's Content Management System, specially tailored to Flash-content, is already generating considerable interest. The number of businesses adopting the platform is growing steadily and now Yooba is taking another major step, this time towards the Enterprise market. The newly-implemented Content Editor is aimed at in-house teams who can take immediate advantage of easy and fast interactive content management.

As a 'Software-as-a-Service' solution, Yooba is available through any browser with an Internet connection. This delivery model also gives users direct and continuous access to new functionality and updates without additional licenses or installations.

Yooba's Content Editor is a simpler version of Yooba Studio - the work place in Yooba - and has been designed to enable editing of content that is already created as templates. Pre-defined objects, such as text fields, graphics, pictures etc., are easily and rapidly updated. Thus editors are able to work on updates with a greater frequency and to optimize the performance of their websites. By integrating Yooba into the content management workflow, businesses and their external content suppliers can work with templates for Flash-content, which is then embedded into conventional HTML-sites. The content editor can be fully integrated into an existing CMS to enable access from the same platform. Integration with EPiServer CMS was completed recently and is now ready for commercial use.

"We think users will be as pleased with this functionality as we are; it's the result of extensive dialogue with, and feedback from, both users and re-sellers", says Sven Miller, Sales Manager at Yooba. Yooba is currently discussing partnership deals with several other CMS providers to enable integration with their platforms. He continues: "Why shouldn't it be as easy to manage Rich Media content in Flash, as it is with standard HTML? It's not about replacing any technology, capability, or content with Yooba Flash CMS; technically we're just streamlining the workflow for both creation and management. As far as content goes, we want Flash to complement the static content, for the benefit of both the visitor and the brand."

Ruby on Rails Enterprise Application Development is a new book from Packt that helps readers to build a complete Ruby on Rails Business Application from start to finish. Written by Elliott Smith and Rob Nichols, this book concentrates on application development as a whole process and is intended to complement existing Rails tutorials. Each chapter deals with a key feature or functional area of a complex, full-scale Rails application.

All businesses have processes that can be automated via computer applications, thereby reducing costs and simplifying everyday operations. This book demonstrates that a modern web application framework makes an ideal platform for such applications. It shows how the attributes that make the Rails framework so successful for Internet applications also provide great benefit within a business intranet. These attributes include easy roll-out and update of applications, centralized processing and data handling, simple maintenance, straightforward code development, and scalability.

Yesterday, I spent my time at the Techknowlogy Summit in Sioux Falls, South Dakota. We don't get too many technology or geek conventions in the state of South Dakota, so I didn't want this one go to by without a mention here at CMS Report.

Keynote Speaker

The Techknowlogy Summit is a trade show with presentations by both national and regional leaders in technology. The keynote speaker for the show was Kodak Company's Bill Lloyd, CTO, discussing his company's transformation for meeting the demands of the digital age. It was an interesting discussion on the challenges a century old company faces when needing to shift their primary products (film) over to new digital products. Kodak's current modernization efforts began around 2001 and is expected to be near completion in 2007. It was an interesting story, a story that looks likely to have a happy ending for the company and its investors.

Breakout Sessions

The show also had some breakout sessions. I attended a couple Web oriented sessions as well as a session on project management (well done). Regarding the Internet focused sessions, all the speakers were knowledgeable but I'm not convinced all the speakers fully understood who was in their audience. The make-up of the audience was made up by about half developers and half small business people (many of them small retail owners). Naturally, a business technology show should have made sure those talks had the small business owners in mind.

However, the talks were more geared toward the CEO crowd. When the speakers found that the audience didn't contain the companies with the huge IT budgets, the speakers then shifted their talk toward the more comfortable IT people. From my perspective, the small business people were squirming in their chairs and suddenly felt out of place. Oh, how often we IT people spend so much time talking about what we know and so little time listening to the needs of potential customers!