I'm posting this video for the most obvious reason. Anyone with the last name of Beer deserves an opportunity to be highlighted on my blog. All kidding aside, we need more people like Lucy Beer in the world reminding us blogging is a business and you can't move your blog forward with a strategy. The only thing I would have changed in her talk is to focus less on advertisement and more on content.
Source: WordPress.TV
"There are people who can call a blog as their business. In this case, their revenue is mainly from ad sales on their blog. But, that is not a very sustainable or long term business approach you should have. Your online business must solve a person’s problem."
- Marieke Hensel, Why Blogging is Not a Viable Business Mode", Branding Personality, January 30, 2012
As I have done each and every year in the summer, I will be taking my annual break from technology. Through the month of August, I'll be decreasing my postings and management of this site in hopes of using the time to broaden my perspective. I need to spend some time recharging my batteries and my enthusiasm for content management systems as well as information technology in general.
I won't be abandoning CMS Report, but I'm really hoping you will be seeing me a little less here during the next few weeks. As always, I appreciate help in any articles submitted to CMSReport.com. If you want to really help out, create an account today and start contributing your own CMS stories. I'll be checking email, moderation queue, and social networks now and then for submitted posts to make sure you're not waiting too long to see your story published.
It is now time for me to unplug and officially begin Technology Break 2011. Have a good rest of the summer and see you on the other side!
From WordCamp Portland 2010, Melissa Lion & Julie Yamamoto session how how to evolve your career from blogger to professional marketer. I'm always fascinated when I hear people's professional career evolved over time, especially when it is a career that is immersed in information technology, the social web, and Enterprise 2.0.
Unique, Image-Based CAPTCHA Decreases Website and Transaction Abandonment, Increases Security and Conversion Rates
Dries Buytaert, Drupal Project Lead, will give his bi-annual State of Drupal talk in the beginning of DrupalCon SF, where he’ll discuss where Drupal is and where it is going. In particular, he’ll discuss Drupal 7, usability, the Drupal.org redesign, and other developments to Drupal.
CMS Report is here live at Drupal Con and we'll be blogging about the presentation as we hear it.
Edited: Video from the keynote speech has also been embedded at the end of this post. This video can also be found at archive.org.
2:30 PM: Dries finishing his speech with a pep rally cry. Drupal is growing up and Drupal 7 will bring in more users. As Drupal grow, Dries sees we need to stick to the culture...sharing and contributing, show passion, and innovating. Lastly it needs to stay a culture of fun. All together "awesome happens".
2:25 PM: Drupal as it follows the market to stay relevant but the desire is to also still needs to serve the low end of the market. This is why distributions will need to be utilized to serve both high end and low end of the market.
To succeed Drupal needs to focus on missing features. To succeed in the low end, Drupal needs to focus on creating better experiences. Both missions do overlap.
215 PM: Consolidation = One Big Winner. Lots of CMS runner ups...and very few winners. Drupal needs to be a winner. Winners have richness and reach to be successful.
Trend: Cloud computing and SaaS is hot. "Computing is transforming from an innovation to a service." How does Drupal stay relevant? Dries is talking about Christensen's The Innovator's Dilemma. The dilemma is the innovation makes room for a lower-end product often causing the original product to fail.
205 PM: Dries bring up some Drupal related statistics. According to Dries, Drupal now powers 1 percent of the Web.
The new version of J Admin Mobile! and J Admin Mobile Lite! have been submitted to the Apple App Store with the ability to upload images into Joomla articles, add new users, change user levels, along with other enhancements and bug-fixes.
Wall Street Journal: "Before heading to a store or retail Web site, many shoppers love to check out the growing flurry of product reviews posted online. But figuring out whom to trust in the blogosphere has gotten trickier as more and more bloggers get paid to promote products on their sites."
Lorelle on Wordpress: "The Real Estate world has changed dramatically since I was directly involved. Then, social media meant being an active member in your community, going to social events, meeting people how and when you could, signing deals on the hoods of cars, chasing down every lead you could with phone calls, brochures, newsletters, signs, social meetings…I guess little has changed.
What is different is that while some of the old marketing techniques work, the web changes things..."
My local newspaper, the Argus Leader, contains an article about Twitter fever finally arriving in Sioux Falls, South Dakota. The start of the article is interesting to read.
Following blogs online takes too much time. So Mike Vetter, 24, uses Twitter to keep up with friends and follow the short posts or "tweets" by people in his business.
"Twitter is called microblogging - small blogs - only up to 140 characters at a time," says Vetter, CEO of DataSync, a Sioux Falls software company. "If I were to follow 50 people blogging, I would be reading all day long. This way I can get the point, boiled down. It's blogging for lazy people."
Isn't that ironic? When blogging first became popular some of the criticisms bloggers heard was that blogs were too short and not polished enough. The thought was that blog posts would never hold the same attention by readers compared to real articles and stories written elsewhere. Now we forward forward to the present and we find that blogs contain too many words which is what spurring the Twitter movement. The length of a tweet is limited by 140 characters (roughly about the same as a text message in a cell phone).
Following this line of thought, I'm now convinced that by the time my five year old son becomes a teenager he'll call Twitter too inefficient. Instead his generation and their even shorter attention span will require you to send messages at 7 characters or less. What would we call this new service, Twit?
After three decades of embracing technology, I think I finally arrived between the old way and the new ways of doing things. My case in point, I found this article in the print version of my Sunday newspaper. At the same time, I'm ready to read what you think of the article via my Twitter account.
