"Given that tendency [IT business experience], you'd think that when I had the opportunity to create it all from scratch, I would remember the fundamentals. But at our first audit, I was informed that we needed to increase our focus on the fundamentals. Why had I neglected the very things I'd been preaching about for years? In hindsight, it's pretty easy to see the things I needed to be doing better:"

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"Steve Rubel over at Micro Persuasion has a nice writeup on the Trust Issue regarding startups and I just cannot agree more. History has shown that any startup which wants to gain a big userbase and wants to keep it needs to invest in trust. There are many examples already where it failed."

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"To successfully raise money, just consider that you probably have 60 minutes at best to raise it. The VC could care less about the actual technology and is considering your business prospects. Here are the slides that you should have prepared as succinctly as possible. Keep it short and only one slide per topic!" 

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