In the mood for some deep thinking about Web 2.0? Check out Venkatesh Rao's article, The Last Page of Web 2.0.
Remember the last page of the
Internet? That was a joke that worked on many levels. We all know how
the Web 1.0 story really ended and where the real last page was. We
discovered in the minimalist Google homepage that search, rather than
content, was the real star of Web 1.0. That search could reconstruct
advertising around clicks rather than impressions. The main Google homepage was the real
last page of Web 1.0, as I’ll explain. By definition, it was also the
first page of Web 2.0. The trajectory of Web 2.0 has now run through a
similar course. While no worthy joke page has emerged, it is now clear
what the real last page of Web 2.0 is. Take your best guess before you read further.


