BusinessWeek: Traditionalists and techies at Web portals clash over the core focus of online media.

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Linux.com is featuring a story by Susan Linton titled "Drupal 6 keeps getting better". The author claims she has been using Drupal since version 3.1 and seems to know Drupal well enough to write a decent article. In short, she does a farily nice job of summarizing the features introduced in Drupal 6. However, she ends the article with a rather strange conclusion.

My primary complaint with Drupal is still not addressed in this release. I believe having advertising capabilities is almost a necessity in any content management solution. Instead, Drupal leaves users to their own skills or to use a contributed module. The lack of native advertising support remains a major drawback.

I rarely have seen such request for an "advertisement feature" in the core of any CMS I've reviewed. Yes, some CMS do have an advertisement feature but in most cases the capabilities of such built-in features are usually limited. Either way, I just can't imagine with the latest drive to strip the less needed modules in Drupal 7 and beyond, that the Drupal developers would go for an ad module in the core.

"Google wasted no time turbo-charging its online ad delivery two days after closing its $3.1 billion deal for DoubleClick, unveiling a free software service that lets Web publishers sell ads and monitor how well they do."

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I'm in the middle of switching the text editor on CMS Report from FCKeditor to TinyMCE. Both are fine WYSIWYG editors, but I have seen some problems lately so this is a good time to try something different. The text editor is available to those who have open a free account here at CMS Report. The CSS in the Drupal theme I'm using isn't quite compatible with the TinyMCE editor so I'll be doing some tweaking in the next week or so.

During the past few months, I've been getting inquiries about how to place an ad on this site. If you are one of those people, I'm sorry if I haven't gotten back to you in a timely manner. I've been a little more focused on just getting the content out there as well as working on some usability issues for visitors here at the site. I plan on looking at some options and in a couple weeks should have a "how to place ads" page up here at CMSReport.com. If someone would like suggest an option, please feel free to leave a comment here or send an e-mail through the contact page.

As always, I'm open to suggestions for improving the site as well as criticism. A lot of people in IT don't like to hear complaints, but I'm not one of those people. Without good quality criticism, it's difficult make necessary improvements.

"On the heels of Google's DoubleClick deal, Yahoo! is forking over $680 million for Right Media. Why are ad exchanges and networks suddenly the belle of the ball?"

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Did you hear the reports about all that money to be made from online advertisements?  In 2006 alone, Internet ad revenue was estimated at $16.8 billion USD.  You have also likely heard of bloggers making thousands of dollars in just a short amount of time through online ads. If you believe this is another post about making money from online ads or how to optimize your site for the search engines, you are going to be disappointed.  I'm not here to tell you how to make money online but when you shouldn't be making money from advertisement on your site.

When I originally placed ads on my site about a year and a half ago, I actually didn't do it for the money but to give free advice.  Over the years I've had friends, relatives, and even a few clients that asked whether it was worth placing ads on their site.  I honestly did not know the answer to that question and decided it was time to try things out for myself.  How much money could the typical site make through online ads?