Hippo, the company setting new standards for how Open Source Web Content Management can empower audiences and change the way organizations manage Web content is proud to announce that AutomatiseringGids.nl – an online publication for IT professionals is utilizing Hippo CMS for their new site.
The new website was designed and implemented by Dayon a company that designs, builds and manages content-driven online and mobile applications.
dotAgency: At the present time it seems quite natural to have a website when operating a small, middle-sized and large-scale business venture. An established website can do you a lot of good, from increased popularity and excellent reputation of your company to better return on investment and higher Google positions. If you wonder what can make your website top rated on the search engine and appealing to the user, it’s worth noting that high quality website design plays a significant role in driving your online business forward.
The content management system (CMS) of any large enterprise must be aligned with its internal organization, which includes its different departments, hierarchy and the existing relationships between the various hierarchies and department. Adding SEO to this mix raises the stakes for ensuring that the CMS website is not only optimized but also performs its functions in an exceptional manner..
OpenCms 8 contains a greatly improved user interface for content managers and numerous other enhancements. The "Advanced Direct Edit" mode allows content managers to create page content by drag & drop. The new sitemap editor allows creating new pages and rearranging the navigation tree by drag & drop.
I'm sitting in a CMS Expo session on search engine optimization. Search engine optimization is the descriptive term used by marketers to describe the process of luring traffic to your site by improving your position in search engine indexes.
Believe it or not, this is the first time that I've ever sat on any type of SEO discussion. I"ve just never worried about it as good content on a niche site like mine seems to already do well. Evidently, that's not the case for all sites. Perhaps, I'm also lucky in that I have a lot of SEO already built into my site by using a CMS such as Drupal that tries to stick with standards. It probably doesn't hurt that I also have keywords such as "cms", "report", "content management", and "Ruby" already baked into the site.
The speaker for this SEO Marketing session is Avery Cohen, founder of Metrist Partners. My Internet connection for this session isn't good, but I'll do my best to highlight some of the better points and keep this blog updating as the session goes on.
Lots of the things that Avery is going over in this session are general well-known SEO improvements tips. For example, as a site owner you want to improve your inbound link initiatives. However, he's doing a great job on bringing up the details. For instance, some ways to increase links to your site as the more links you increase to your site the more search engines will take notice:
Are all visitors the right visitors?
Analytics distortion: It’s a common problem for many businesses. Upon checking your website’s analytics you are astounded; site visits have rapidly increased, click through rates have increased – if so many people are visiting your site, where’s all the business? Why aren’t the phones ringing?
Atlanta, Ga. – February 17, 2011 –Solar Velocity, an Atlanta-based digital marketing agency, today announced that it was recognized as the top Sitefinity partner in 2010 for Telerik, a leading vendor of development, team productivity and automated testing tools and creator of the Sitefinity Content Management System (CMS).
“Our clients are blown away by the efficiency and productivity of the Sitefinity platform,” said Jason Swenk, CEO of Solar Velocity. “With out-of-the-box blogs, threaded discussion groups, polls, and RSS feeds, Sitefinity helps our clients build lively communities around their products and services. It also makes a huge impact on SEO and brand consistency.”
Sitefinity is Solar Velocity’s CMS tool-of-choice, used to provide a comprehensive and user-friendly back-end management process for businesses ranging from global retail leaders to local manufacturers. Many of Solar Velocity’s clients, including Morehouse School of Medicine, CMI Waterfront Solutions, Noble Systems and CS Capital Management, are fully equipped to navigate and create and edit content for their own sites through the Sitefinity platform.
“Solar Velocity continues to push the boundaries of the Sitefinity platform for their clients,” said Matthew Miller, Sitefinity Partner Manager, Sitefinity at Telerik. “Their innovative implementations and diligent customer care have helped businesses realize just how transformative Sitefinity can be.”
To learn more about how Solar Velocity can help you meet your digital marketing needs, go to www.solarvelocity.com. To explore the success of Solar Velocity’s implementation of Sitefinity, along with related client case studies, click here.
Globalizing company websites requires meticulous research and flawless execution as targeting countries across the globe demands a customized approach for each.
The Net Impact, a St. Louis based online interactive agency, announces their partnership with Adobe Business Catalyst. Adobe Business Catalyst is a hosted application that enables web designers and Internet marketers to deliver effective online business solutions.
Best .Net CMS: Cloud computing has gained serious momentum throughout the last year, as it delivers services to aid in the efficiency of business processes.
Austin, TX – November 19, 2010 – Volacci, the search engine marketing company that leverages semantic web and content management system(CMS) technologies to create customers from Web visitors, announces expanding consulting services based on Google Analytics, which measures online performance and profitability, via Google Analytics Individually Qualified (GAIQ) Certified employees. Volacci's certified team gathers and interprets enterprise-class web analytics for client’s online marketing. Their analysis gives rich insight into website traffic that the team uses to further strengthen each client's online presence, increase targeted traffic, and raise the conversion rate.
"Google Analytics can guide your company to more customers and higher revenues,” says Ben Finklea, CEO of Volacci. “Interpreting the numbers correctly leads you to draw targeted traffic, the right Web visitors; improve the number of leads generated by the site; and raise the sales closing rate, the conversion rate. Since marketing dollars are tight, companies need to get the most bang for their buck, Google Analytics with guidance from Volacci makes online marketing more effective.”
Google Analytics is a free, user-friendly analytics solution with easy-to-read charts and graphs that includes robust features of advanced segmentation, customizable reporting, and industry benchmarking.
Volacci’s Google Analytics Services Include:
Google Analytics tracks visitors and activity on your website, enabling a segmented view of traffic statistics with comparison to other segments or historical data. Using the Google Analytics, companies can track web visitors that are logged in or anonymous, selectively track users by role, and provide a view of the content preferences of users against demographics. Google Analytics can be configured to track the download of a file, email of a link to a colleague or friend, and other user activities. Volacci's advanced data analysis helps companies dig deeply into how to get results.
So you have a website up and everything is set up exactly as you want. Here comes the next step, to get visitors to your site.
The biggest obstacle in having a website is attracting visitors to your site, but how do you get these visitors to find?
Search engines
Before a visitor can find your site, a search engine has to find and list as one of the tracking websites or spider. Indexing is when a web crawler or spider goes through your site and reviews all relevant keywords, links, and information contained in your site. Some sites are tracked on a daily basis, some monthly.
Why? Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine to index downloaded pages to provide fast searches.
So how does a spider web, access your web site? Here are some solutions:
Present on site for indexing. Launch your browser and search for "submit site". See the results and submit your site to these directories to get listed. Be sure to suggest your site to Google, Yahoo, MSN, and which are the main protagonists. There are some sites to be submitted to thousands of other directories charge.
Link exchange and one-way links. When search engines index a site, follow the links out. If you have a friend who has a website and appears in Google, be sure to add your link. You can also pay companies to add your link to your site or directly for a fee. If you pay someone, try to get a place in question (a site similar in nature like yours. Example: if your site is about the movie Spiderman, try to get a link from another site or related to Spiderman movie) with a high Page Rank.
Austin, TX – Volacci, the Web conversion company that leverages semantic web and content management system(CMS) technologies to create customers from Web visitors, announces International Search Engine Optimization (I-SEOTM) services that translate websites into another language, helping businesses reach their global audiences. I-SEO is critical to the success of companies who want to market their products and services globally.
“More than 78% of Internet users are beyond the USA, in international markets, so having a website that speaks their language better communicates your product or service,” says Ben Finklea, CEO of Volacci. “If you are prepared to operate globally, shouldn’t you increase international conversion rates by offering web visitors content in their own language?” Effective keyword use, by Volacci clients, increases sales by an average of more than 70%.
“Top global companies tend to ignore SEO when translating their website content, leaving it to chance, because they don’t have the time, talent, or resources to manage their translation processes,” said Amir Helzer, CEO of iCanLocalize. “This new solution from Volacci utilizes the iCanLocalize translation task management solution. Users receive the same level of optimization for all languages, drastically improving search positioning and traffic for translated contents.”
Standard search engines and directories have local versions for different countries, each with different criteria for inclusion that can be very challenging. Some demand that the site be in the local language, others demand a local URL, and still others expect the company to be incorporated locally. In addition, search results and search rank may differ from country to country. Search rank for targeted keywords for your domestic website, may not yield the same result for another country.
Volacci offers professional and affordable translation optimized for Drupal websites. Clients choose the languages, then new and updated content is translated automatically. Volacci optimizes content for each country, exponentially expanding your website's appeal to an International clientele, increasing global market share, and selling into regions where your competition is not.
Volacci delivers successful international SEO campaigns, which translate into more qualified traffic and increased global brand recognition, and significantly lowers cost-per-conversion and cost for traffic. Volacci finds the Drupal CMS particularly effective for online marketing; find out more at Drupal.org.
Auctori:city’s newly released Business Directory Module allows city administrators to assist residents in easily locating merchants by organizing businesses and vendors in their local areas. With Auctori:city’s web content management system, city administrators have the ability to create, manage and update their website’s business directory module with vendors, and real estate listings.
When a business is listed on Auctori:city’s new Business Directory Module, it benefits not only the vendor and the citizen who is looking for their products or services, but also the community in which the vendor lives. Keeping money in the community creates more local jobs and stimulates the city’s economy. The Auctlori:City Business Directory Module was created specifically to serve this purpose.
Citizens can effortlessly search for products and services by category and vendor name. Not only does the Business Directory Module provide easily accessible vendor contact information, it also provides optional Google Maps to vendor locations.
With slight modification, Auctori:city’s Business Directory Module can be used for Real Estate listings as well. Both Realtors and home builders can benefit from posting their new/existing/ inventory home listings onto the city’s Business Directory Module. Listing available homes in a respective city will increase opportunities to bring new residents into the community.
By using Auctori:city’s content management system, city administrators have the ability to frequently change, update, and add information to increase opportunities for new business in their community without requiring assistance from a web developer .
