"It's like the Justice League of social media: Google, Yahoo, and News Corp.'s MySpace.com announced on Tuesday that they have formed the OpenSocial Foundation, a non-profit group to support the OpenSocial initiative that Google kick-started last year as a way to promote a universal standard for developer applications on social-networking sites."

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"With the launch of Google's OpenSocial project last week and the subsequent announcement that MySpace will be one of the participating social networks the developer community on Facebook and the technology blogosphere is wondering what this means for Facebook's platform strategy. The short answer: not much. Why? Because it's not about users per se, it's about distribution."

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"When Google announced that its new social-networking initiative would extend to any site that wanted to participate, the land grab for the social Web's attention just got a whole lot more intense."

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