With the boom of tech-savvy employees in the workforce, companies are in search of unique engagement tools to keep the Gen X and Gen Y employees interested. In Dana LaSalvia’s article called “Building an Employee-Enriched Culture with Social Media” she wrote that “organizations should think about integrating companywide marketing messages and upgrading their employee’s recognition programs to be more virtual.” To do this, implement an intranet! An intranet will improve employee culture and collaboration and act as a central portal for important company information. When you position your company online, you are catering to a large group of Gen X and Gen Y employees.
An intranet is a virtual solution to inform and connect with your tech savvy employees. To do so, utilize Dana’s Electronic Tool suggestions on your intranet:
Blogs provide a platform for a constant flow of communication. It is a low-cost, easy-to-use method to implement. Keep content rich and employee-centered.
RSS Feeds (a.k.a. Real Simple Syndication) provide a stream of information for employees and can act as an update alert for recognition program news.
Widgets are small applications that can be installed and executed by an end user. Create a recognition wizard or a tip-of-the-day widget to supplement any program type.
Podcasts (or non-streamed webcast) are a series of digital media files that can be downloaded through Web syndication for training modules, off-site seminars and integrated communications.
