"Business leaders need to incorporate innovation, efficiency and abandonment as a means for reaching greater success.

Jeff Bezos is not one to let dust settle on his shelves. The founder and CEO of Amazon, the world’s largest online reseller, routinely abandons operations and ideas that aren’t yielding their intended results. He calls these “defects,” or inefficiencies in operations. When these defects are eliminated, costs fall and result in Amazon being able to offer customers lower prices and new frills."

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