In Chris Lucas' article,5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.
Infographic available below the fold.
According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.
Unfortunately, many marketers approach mobile marketing as an afterthought, and make costly mistakes that not only add up to lost clicks — but lost customers.
To help, here are the top five most egregious mobile marketing mistakes — and how they can be fixed.
SiteSupra, a hosted CMS and website builder, has now released their software as an open source CMS and development framework. SiteSupra Open Source Edition brings a new dimension to the web development market, as an open source product that may be hosted outside SiteSupra's own servers.
If your team has a great software product idea to improve internal productivity or, more importantly, improve customer acquisition and sales revenue, don't be afraid to explore that opportunity. Open up the discussion and consider employing the expert services of a software product development company. You will find it much easier to sell the project to management and to successfully complete and deploy your product on time and on budget.
If you are considering a transition to a new content management solution, the addition of a CMS solution to a portal or site or a blog, portal, or site redesign, you may wish to look at Umbraco and consider its open source, flexible features, templates and customization capabilities. It is a worthy contender in the CMS market and offers numerous functional and technical benefits to your business.
Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.
The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 are features we have seen in other modern content management platforms. This is why some critics have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate.
This week, Nuxeo announced the availability of Nuxeo Platform Fast Track 7.1 (FT 7.1). The Nuxeo Platform is the company's flagship product, a "highly customizable and extensible content management platform for building business applications". FT 7.1 follows November's release of Long Term Support (LTS) 6.0 and continues a very aggressive roadmap of continuous improvements for the platform leading up to LTS 8.0 by year's end.
Among the platform enhancements and improvements are a new service for metadata read and write on binaries, computed image views, extended field constraints, a new reference engine and a streamlined workflow graph editor.
Zend, the PHP Company, today announced the immediate availability of Z-Ray, the ultimate PHP debugging and productivity solution for real-time visibility into PHP application and framework code. Z-Ray’s “X-Ray vision” inside PHP requests also encompasses several common applications and frameworks including WordPress, Drupal and Magento. Z-Ray, included within the developer-centric Zend Server 8, offers unprecedented, in-context visibility inside apps, showing exactly what happens to construct each page. Z-Ray empowers developers to quickly write and deliver quality code, detect and fix issues earlier, and collaborate with operations staff to resolve production problems faster.
Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.