Andrea Bell's picture

4 things to consider when choosing a CMS for your company website

CMS Overview

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

With over a hundred or so options from the various Content Management Systems in use today, you should be able to pick one which fits the need of your website. Deciphering all the sales pitches and filtering out the differentiating factors can be a daunting task. In order to save both your mind and your wallet from exhaustion, here are some tips you can follow before you start considering any content management system for your business website.

Gareth Simpson's picture

A Guide to What Is Really Stopping You From Ranking

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It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

RealWire's picture

Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research

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RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Advertising Trend 

London, UK - January 31, 2017 - RiskIQ, the leader in digital threat management, today released its annual malvertising report which indicates a sharp spike in malvertising in 2016, a digital threat that has become increasingly challenging for organizations to detect and mitigate. Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous advertising), as well as redirect victims to phishing pages and pages hosting exploit kits. 

RealWire's picture

RiskIQ Deepens Digital Threat Mitigation Capabilities with Acquisition of Maccabim

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Increase in Brand Abuse, Malvertising, Spearsphishing, Spoofing Requires More Automated Digital Threat Triage, Legal Coordination and Response

London, UK – January 24, 2017 — RiskIQ, the leader in digital threat management, today announced that the company has completed the acquisition of brand threat project management company Maccabim.com Ltd and has appointed Jonathan Matkowsky, its founder, to vice president of intellectual property and brand security. With the acquisition of Maccabim, RiskIQ expands its threat mitigation technology, including dispute resolution proceedings and takedown functions, to expedite brand governance processes.

According to Forrester Research, takedown capabilities are the second most sought-after feature of surveyed digital risk monitoring (DRM) customers. DRM vendors routinely interact with cyber, fraud, and compliance stakeholders at major digital channel providers, along with registrars and registry operators. These frequent interactions reduce the time it takes to submit and complete related requests. In specific cases, DRM vendors establish technical partnerships that expedite their submissions.*

Andrew Gazdecki's picture

5 Top Mobile Marketing Trends for 2017

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We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.

Mobile Software-as-a-Service

First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.

Merilee Kern's picture

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Courtesy of HealthyWage

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

According to James A. Levine, an obesity specialist at the Mayo Clinic, “… Sedentary jobs have increased 83% since 1950 and physically active jobs now make up only about 25% of our workforce, which is 50% less than in 1950.”  According to Dr. Vince Kerr, director of Health Care Management at Ford Motor Company, obesity in particular has a “devastating impact” on employees’ health and, in turn, creates a ripple effect on their employers’ bottom line.  He further explained that companies experience a loss in excess of $12 billion per year due to lowered productivity, higher healthcare rates, elevated health and disability insurance premiums, increased absenteeism and other associated weight and obesity-related conditions.

RealWire's picture

SDL 2016 Year-end Trading Update

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20 January 2017 - Maidenhead, U.K. - SDL plc (“SDL”; LSE: SDL), the global innovator in language translation technology, services and content management, provides an update on trading performance for the year ended 31 December 2016 based on unaudited results.

Key highlights:

  • Continuing Operations revenue and PBTA (profit before taxation, amortisation of intangible assets and one-off costs) are both expected to be slightly ahead of market expectations.
  • Whilst there has been some foreign exchange tailwind at the top line, because a large proportion of our costs are denominated in foreign currencies, the PBTA margin % is anticipated to be in line with market expectations.
  • Good progress continues to be made in executing the new strategic plan.

All businesses have performed well, with strengthened recurring and repeat revenues evidenced. The 2016 outcome represents a sound underlying performance, underpinned by SDL’s strong customer relationships, delivered during a period of ongoing investment, organisational change and transition. 

Merilee Kern's picture

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

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While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.

RealWire's picture

Confirmit delivers mobile survey experiences anywhere with Confirmit AskMe

Innovative new app maximizes mobile feedback opportunities regardless of connectivity

New York, NY: 10 January 2017: Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to Voice of the Customer, Voice of the Employee and Market Research surveys wherever and whenever it suits them – even without an internet connection.

Confirmit AskMe has been designed to address the ongoing challenge of survey participation by targeting the rapidly increasing population of consumers and business users who rely on smartphones as their internet tool of choice. It provides a flexible way to capture rich multimedia and text-based feedback via a single survey link, allowing respondents to choose completion online or offline by downloading the app.

Merilee Kern's picture

Why Predictive Analytics Can Make or Break a CRM System

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Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

For a sales-driven organization, it isn't the size of your data that matters, it's what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. In fact, according to the 2015 State of Sales Report published by Salesforce Research, "smart selling fueled by predictive analysis is expected to jump 77% among high performers," throughout 2016. Not only that but high performers are also four times more likely to use predictive analytics.

Just what exactly is predictive analysis? Simply put, it's the ability to more precisely predict a customer's future spending based on their past behaviors. Of course, there’s no way to actually predict the future but predictive analysis can give companies invaluable insight that can make or break a CRM system.

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