Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.
According to Gartner, SaaS (Software as a Service) solutions are expected to grow a further 20.3% in 2016 to $37.7 billion, which is just a fraction of the 16.5% predicted growth for the whole public cloud service industry, from $175 billion in 2015 to $203.9 billion in 2016.
The ‘cloud’ is a term that’s used pretty freely nowadays, with varying degrees of accuracy. In a nutshell, anything cloud refers to ‘cloud computing’, the process of sharing internet-based data to any other device, from any other location.
PhishMe Q3 Malware Review finds encryption ransomware has hit record levels, while ‘quiet malware’ remains a significant threat
LEESBURG, VA – November 17, 2016: PhishMe Inc., the leading provider of human phishing defense solutions, released findings today that show the amount of phishing emails containing a form of ransomware grew to 97.25 percent during the third quarter of 2016 from 92% in Q1. Remaining at the forefront is the Locky encryption ransomware, which has introduced a number of techniques to resist detection during the infection process.
Published today, PhishMe’s Q3 2016 Malware Review identified three major trends previously recorded throughout 2016, but have come to full fruition in the last few months:
Acquisition Expands Portfolio of Developer and Designer Productivity and Collaboration Tools
Minneapolis, MN, November 17, 2016—Perforce Software, a leader in version control and source code management, today announced its acquisition of Seapine Software, a leading provider of application lifecycle management (ALM) solutions, based in Mason, Ohio.
This acquisition expands the Perforce portfolio of developer and designer tools beyond enterprise class version management and code review, and provides customers with additional capabilities across the development pipeline. Seapine’s ALM solution accelerates development and delivery cycles through more efficient management of the product development process.
In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target clear language standards.
Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its clear language study of 85 Asset Management firms.
Pressure is mounting for all website content to be clear, concise and relevant. For example, the Plain Language Act of 2010 requires all US Federal agencies to communicate clearly. This is so that the public can understand and use the information. Similar government regulations are also available in the UK, Canada and Australia.
In the global asset management community, this is not a new phenomenon either. The US Securities and Exchange Commission issued a plain English handbook way back in 1998. In 2011, the Financial Times published an article titled “KIIDs fail on use of plain language”. The article explains how asset managers are still using too much jargon in their Key Investor Information Documents (KIIDs).
VisibleThread analyzed up to 100 pages on each of the 85 websites for the following key metrics:
Expert strategies for helping people to shift their focus away from their problems and onto a more positive, productive and rewarding life
By Dr. Jeffery Chapman, Sr.
It is sad but true: Americans are becoming overwhelmingly pessimistic. And, there is no shortage of studies to prove it. Reported data shows that that a paltry six percent of Americans think the world is getting better, while yet more reveals that a staggering two-thirds of Americans think the country is moving in the wrong direction. All of this growing negativity is understandably taking a toll on America, with escalating pessimism, stress and depression looming large across the U.S. In fact, the most recent American Psychological Association's Stress in America survey cites that over a third of adults are experiencing increased stress over the previous year while, this year alone, the National Center for Health Statistics shows suicide rates in America at a 30-year high.
Combining content management and translation management into a single solution allows organizations to go global faster
WAKEFIELD, Mass. – November 14, 2016 – SDL (LSE:SDL) today announced two solutions for managing the complete global content lifecycle from creation through translation and delivery. The two revolutionary offerings, SDL Global Digital Experience Solution™ and SDL Global Knowledge Delivery Solution™, combine best-in-class content management and translation management technology. By adopting a single solution, organizations can automatically trigger translation processes, monitor progress, review and publish new content.
Hamburg, Germany. 10 November 2016 - After the biggest DDoS attack of all time was reported in late September, cyber-criminals wasted no time in mounting their next operation. Less than a month later, a further broad-based attack crashed major online services including Twitter, Spotify, Netflix and PayPal. As before, a large number of smart devices connected via the internet of things (IoT) were hijacked to mount the attack. They included everything from video recorders to home-based routers and manipulated webcams. These crimes are becoming more and more frequent, demonstrating that cyber-criminals have understood that the huge number of smart devices has the potential to cause major damage. After all, most connected devices are almost (or even completely) unprotected. This is why companies and individuals need to rethink the way they protect their devices. They need a strategic approach that starts from the internet itself - not the device.
Mobile application today has the power to transform businesses. With the introduction of smart phones and advancements in wireless networks, mobile technology has taken a different shape. Smartphones and tablets are being accepted as corporate tools because of access to network, services and applications provided at different layers. The users want to communicate with the customers, business partners and employees in real time – at any time and from any location.
According to Gartner Inc., by the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organizations' capacity to deliver them. Gartner forecasts mobile phone sales will reach 2.1 billion units by 2019, which will fuel demand for apps in the enterprise that meet the high performance and usability of consumer apps.
New research finds that 92 percent of business and IT professionals face challenges as they translate content into different languages
WAKEFIELD, MA – November 9, 2016 – SDL (LSE:SDL) today announced the findings of a September 2016 commissioned study conducted by Forrester Consulting on behalf of SDL titled, “Remove Translation Barriers That Obstruct Digital Experience Success.” Following in-depth research involving 151 organizations across the U.S., the study reveals that nearly half are planning to move to a global content operating model within 24 months.
A global content operating model is one in which centralized technology and processes are in place to manage security, localization, compliance and workflows for local and culturally relevant digital experiences — at global-local scale. While most enterprises do not currently have such a model in place, the 19 percent that do are seeing or anticipating better brand consistency, improved customer experience, lower costs and increased revenue.