Custom CMSs Are Back - And It's A Good Thing

Submitted by Pete Czech on Fri, 02/10/2017 - 14:35

I recently came upon this article written by a CMS developer who was amazed that a potential client chose a custom CMS over their recommended solution. I see these articles on occasion, and they always aggravate me to a certain extent.

The reason is because custom CMSs continue to make a ton of sense for enterprise clients—more so now than ever before.

The real shock here is that more developers don’t see custom CMS solutions as a viable option. They are stuck in a bubble overrun with off-the-shelf solutions. Oftentimes, they can’t even tell that the professed “benefits” of off-the-shelf software are the same detriments that lead to customers eventually wish they had traveled down the custom development path from the beginning.

The writer of the article posed some interesting questions and arguments which we’d like to answer, starting with this:

Have you ever built a CMS before? Have you ever used a custom CMS? The answer to both is no. Because if it was yes, you would not even consider doing it.

4 things to consider when choosing a CMS for your company website

Submitted by Andrea Bell on Fri, 02/03/2017 - 19:57

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

With over a hundred or so options from the various Content Management Systems in use today, you should be able to pick one which fits the need of your website. Deciphering all the sales pitches and filtering out the differentiating factors can be a daunting task. In order to save both your mind and your wallet from exhaustion, here are some tips you can follow before you start considering any content management system for your business website:

1. Ease of use

Most people only think about editing, attaching photos, publishing and managing posts when they think of a content management system. They assume wrongly that all content management systems do this and they underestimate the entire functionality of a CMS.

A Guide to What Is Really Stopping You From Ranking

Submitted by Gareth Simpson on Wed, 02/01/2017 - 22:44

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

DNN releases Evoq 9 with a new Content as a Service Platform

Submitted by Bryan Ruby on Mon, 12/19/2016 - 18:25

Although I retired last year from writing stories solely focused on content management systems, I still have a few of my favorites that I like to keep an eye on. One of those favorites is DNN which back in the day we once called DotNetNuke. Less than a year ago, DNN brought to market Evoq 8 which addressed modern day marketing needs for better customer engagement. Last week, DNN showed the industry the ongoing evolution of its product line through Evoq 9. The new release continue's DNN's journey to be more than CMS company as it reaches beyond websites to apps, devices, and other Internet of Things.

Nuxeo Drives Digital Transformation with the Latest Release of the Hyperscale Digital Asset Platform

Submitted by RealWire on Thu, 12/15/2016 - 22:15

Nuxeo Platform LTS 2016 Enables Enterprises to Unlock the Full Value of Digital Assets to Create New Revenue Streams and Business Models

NEW YORK, December 15, 2016 - Nuxeo, developer of a leading Enterprise Content Management (ECM) platform, today announced the immediate availability of Nuxeo Platform LTS 2016. The latest release of the Nuxeo Hyperscale Digital Asset Platform helps enterprises realize the full potential of every digital asset. Organizations can create new revenue streams and business models, and continuously innovate ahead of the market - at massive scale, while maximizing the value of their existing systems and processes.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Submitted by RealWire on Tue, 12/13/2016 - 12:25

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Findings from the latest Searchmetrics Ranking Factors study, "Rebooting for Relevance," suggest marketers face new challenges as Google deemphasizes traditional ranking factors such as collecting more backlinks and employing enough focus keywords in text. As technical SEO factors become table stakes in online content strategies, marketers in various industries will be forced to adopt new techniques to succeed," said Marcus Tober, Searchmetrics founder and CTO.

What is The Future of Search Engine Optimization?

Submitted by Peter Sampson on Thu, 12/01/2016 - 06:35

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

The Future of SEO: Turning Metrics into a User’s Experience

SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.

Beginners Guide to the Best Content Management Tools

Submitted by Andrea Bell on Mon, 10/03/2016 - 16:59

Content that is produced online becomes a source of driving traffic. Online content is key to the success of every business. To be in the top searches and to be in the top trends, fresh content has to be produced that the audience loves.

Managing all of that content can be a very tiresome task for a business. For enterprise business teams, it can be close to a nightmare if they have to sort out content creation, scheduled publication, planning and executing. The content needs to be cutting edge and be planned and executed seamlessly along with the pile of spreadsheets and meetings.

This is where content management comes handy. Thanks to technology, companies have developed softwares that help businesses manage their content. A content management system is a set of tools that support the creation, modification and publishing of content online. It may store data on a cloud-based storage and support collaborative working environment. A system that manages content usually makes it easy for you to sort out publishing on web pages, manage formats, edit history, index and control versions.

SDL Advances Online Capabilities for OMRON with SDL Web

Submitted by RealWire on Thu, 09/29/2016 - 04:37

Global leader in automation enhances its web presence with SDL’s cloud-based Web Experience Management solution

Wakefield, MA – September 29, 2016 – SDL today announced that leading automation technology provider OMRON Automation Americas has expanded its use of SDL solutions, selecting SDL Web for Web Experience Management to build a scalable, future-proof web presence.

With significant growth in the Americas, OMRON needed an improved web presence to support current and future expansion. At the same time, the company’s leadership was looking to adopt cloud-based solutions in their technology stack to become more agile and hand-off activities that were not core to OMRON’s business. They turned to SDL and implementation partner Content Bloom to help make this possible. With SDL Web, OMRON is not only addressing its current web needs, but it is now equipped to master the operational complexity that the company anticipates with the addition of new brands, products and companies in the future.

UK Local Authority websites struggle to hit plain English guidelines RealWire Mon, 09/05/2016 - 05:24

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

VisibleThread analyzed up to 100 pages on each of the 191 websites for the following key metrics: