Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results
SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.
Findings from the latest Searchmetrics Ranking Factors study, "Rebooting for Relevance," suggest marketers face new challenges as Google deemphasizes traditional ranking factors such as collecting more backlinks and employing enough focus keywords in text. As technical SEO factors become table stakes in online content strategies, marketers in various industries will be forced to adopt new techniques to succeed," said Marcus Tober, Searchmetrics founder and CTO.
Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists.
London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.
The winning concept, the brainchild of the team “Suitcase Hackers”, was the creation of a tool within the application “Snapchat”. Witnesses and victims of hate crime will be able to upload evidence as images, videos and documentation securely through the application. This information will be safely stored in the cloud to allow the evidence to be verified by lawyers and NGOs. To protect user anonymity and safety, the tool will appear as any other contact within the app, making it difficult for anyone searching through the user’s phone to detect.
Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company.
Here are several cloud and mobile small business app ideas that might help you drive more profit!
Customer Relationship Management
CRM is a system that you likely use to manage your entire marketing system, from prospecting to communication, and through relationship management. Many companies prefer cloud-based software solutions at this point. Additionally, a lot of the leading CRM providers offer mobile apps.
The benefit of a CRM app is that you can complete the daily customer relationship activities you perform, even while in the field. A common reason sales reps don’t like this business marketing system is the time involved. If reps can access prospect and customer accounts, input data and review files from anywhere, your selling processes are carried out much more efficiently.
Smart Watch Apps
Wearable iOS and Android devices have led to the introduction of a number of efficiency-focused smart watch apps.
Only 18% of British office workers, who use a personal account/device to access work files or emails, say that data is always encrypted by their employer
Better education is still needed to improve personal IT habits
LONDON, UK – December 6, 2016 – A new online survey released today by WinMagic Inc. and conducted by YouGov, has highlighted the risks to corporate data from poor encryption, and employee use of unauthorised and inadequately protected devices. The survey of British office workers found that 42% use devices not provided by their employer to work with corporate e-mails and files. Half (52%) also use personal online accounts, such as Enterprise File Sharing Services (EFSS) to store or access work files – with only 34% saying they have never done so.
Office workers claim to use a wide range of personal devices to store or access work files and systems including laptops (30%), smartphones (22%) and USB Storage devices (17%). The top three personal online accounts used by office workers to store and access work files are Hotmail (14%), Gmail (13%) and Dropbox (10%).
The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty
By Kevin Lund
“Blah…Blah…Blah…” This is what most consumers hear when exposed to marketing messages no matter the medium through which it’s delivered. Today’s consumer demands more than catchy slogans and slick ad campaigns. But, in what’s evolved into an overwhelmingly egregious disconnect, most companies struggle to communicate even the most essential messages that will differentiate their brand in today’s crowded, confusing and expectation-laden marketplace.
Right now, companies are after making more enterprise mobile apps for their employees than before. They are trying to bring their all apps under one umbrella, as some companies have more than one mobile app. These apps are made to access the company’s files, organization of the files and collaboration between the employees.
But, as Gartner predicts in its report, the top types of apps companies are making is either a calendar app or email app or contacts app and that’s up to 91% of the times. Basically, enterprises are making apps of basic functionalities.
It could be that they don’t want to rely on a third party app or maybe they have security concerns. And thus are getting custom made apps or off-the-shelf third party apps with customizations.
When it comes to boosting employee productivity, it is not uncommon for companies to implement once-every-season tactic of distributing bonuses and other perks. However, as time goes on, employee priorities tend to shift from monetary gain to flexible working hours and more. Employee productivity, therefore, should be a company’s priority all year round. After all, a company is only as good as its employees.
Be it customer satisfaction, driving key company metrics, handling large investments, all activities are crucial to a company’s success. Camaraderie between employees and their heads increases recognition, makes communication easier and forms a strong company culture under which employees can work with genuine interest.
Here are the 4 basic ideas that will increase work productivity no matter what the case or reason.
Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.
The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.
The Future of SEO: Turning Metrics into a User’s Experience
SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.
The .NET developer doesn’t usually have to understand how the Microsoft “Garbage Collector” (GC) works to build an app, but occasionally a situation arises where understanding garbage collection in the context of app development is beneficial. Garbage collection in Microsoft’s .NET development framework is an automatic process that frees up memory that an application no longer needs.
Sometimes memory is allocated to an object in .NET even after that object is no longer needed by an application. But the memory occupied by the object can’t be reused unless it is specifically freed up. Without periodic freeing up of memory that’s taken up by unused objects, applications can run out of memory and crash. The .NET GC is designed to do this in the background, so app developers can build most of their apps without having to worry about managing or freeing up memory.
How Does .NET Determine What Qualifies as Garbage?
Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.