DNN releases Evoq 9 with a new Content as a Service Platform

Submitted by Bryan Ruby on Mon, 12/19/2016 - 18:25

Although I retired last year from writing stories solely focused on content management systems, I still have a few of my favorites that I like to keep an eye on. One of those favorites is DNN which back in the day we once called DotNetNuke. Less than a year ago, DNN brought to market Evoq 8 which addressed modern day marketing needs for better customer engagement. Last week, DNN showed the industry the ongoing evolution of its product line through Evoq 9. The new release continue's DNN's journey to be more than CMS company as it reaches beyond websites to apps, devices, and other Internet of Things.

Evoq 9's goal is to deliver omnichannel publishing via a microservices architecture. To make this happen, Evoq 9 includes Liquid Content, a new Content as a Service platform that is delivered as a service via DNN’s cloud platform, Liquid Content Cloud. Features included in Liquid Content:

Nuxeo Drives Digital Transformation with the Latest Release of the Hyperscale Digital Asset Platform

Submitted by RealWire on Thu, 12/15/2016 - 22:15

Nuxeo Platform LTS 2016 Enables Enterprises to Unlock the Full Value of Digital Assets to Create New Revenue Streams and Business Models

NEW YORK, December 15, 2016 - Nuxeo, developer of a leading Enterprise Content Management (ECM) platform, today announced the immediate availability of Nuxeo Platform LTS 2016. The latest release of the Nuxeo Hyperscale Digital Asset Platform helps enterprises realize the full potential of every digital asset. Organizations can create new revenue streams and business models, and continuously innovate ahead of the market - at massive scale, while maximizing the value of their existing systems and processes.

Many enterprise organizations struggle to turn data into valuable digital assets,” said Eric Barroca, CEO, Nuxeo. “Nuxeo Platform LTS 2016 allows our customers to realize the full value of those digital assets, even if they are complex or scattered across the organization. As a result, Nuxeo enables organizations to transform to new business models, protect IP, or drive digital business growth. Thanks to a new Web UI, advanced DAM capabilities, unmatched performance, and many other new features, our customers can achieve incredible digital transformation success.”

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Submitted by RealWire on Tue, 12/13/2016 - 12:25

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Findings from the latest Searchmetrics Ranking Factors study, "Rebooting for Relevance," suggest marketers face new challenges as Google deemphasizes traditional ranking factors such as collecting more backlinks and employing enough focus keywords in text. As technical SEO factors become table stakes in online content strategies, marketers in various industries will be forced to adopt new techniques to succeed," said Marcus Tober, Searchmetrics founder and CTO.

"Google revealed last year that it is turning to sophisticated AI and machine-learning techniques such as RankBrain to help it better understand intent behind the words searchers enter, and to make its results more relevant," Tober says. "User signals such as how often certain results are clicked and how long people spend on a page help the search engine get a sense of how well searchers' questions are answered. That allows it to continually refine and improve relevance."

What is The Future of Search Engine Optimization?

Submitted by Peter Sampson on Thu, 12/01/2016 - 06:35

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

The Future of SEO: Turning Metrics into a User’s Experience

SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.

What do they want from their results? How can we answer their questions or meet their needs in a way that no one else can? These are the questions at the heart of Google’s ever-shifting algorithm, and it represents the ultimate goal of both SEO and search engines. We’re both searching for the perfect answers to our user’s questions.

Successful online businesses know that keeping customers happy is the key to long-term viability. If you ask a USA-based SEO services agency to help you get your site to rank higher, it involves improving that core user experience through everything they do. Even something as innocuous as keywords can contribute to the experience by giving you relevant topics of discussion around a broader subject.

Beginners Guide to the Best Content Management Tools

Submitted by Andrea Bell on Mon, 10/03/2016 - 16:59

Content that is produced online becomes a source of driving traffic. Online content is key to the success of every business. To be in the top searches and to be in the top trends, fresh content has to be produced that the audience loves.

Managing all of that content can be a very tiresome task for a business. For enterprise business teams, it can be close to a nightmare if they have to sort out content creation, scheduled publication, planning and executing. The content needs to be cutting edge and be planned and executed seamlessly along with the pile of spreadsheets and meetings.

This is where content management comes handy. Thanks to technology, companies have developed softwares that help businesses manage their content. A content management system is a set of tools that support the creation, modification and publishing of content online. It may store data on a cloud-based storage and support collaborative working environment. A system that manages content usually makes it easy for you to sort out publishing on web pages, manage formats, edit history, index and control versions.

While these tools make work real easy, it should be known that management can’t be done without some razor sharp time tracking that contributes to landing all those invoices in time. Combining both things can help your business stay up to date and brush away worries which occur in the manual time tracking/ content management hassle.

With that being said, let’s look at some great content management tools that can help you be the ruler of your domain name:

SDL Advances Online Capabilities for OMRON with SDL Web

Submitted by RealWire on Thu, 09/29/2016 - 04:37

Global leader in automation enhances its web presence with SDL’s cloud-based Web Experience Management solution

Wakefield, MA – September 29, 2016 – SDL today announced that leading automation technology provider OMRON Automation Americas has expanded its use of SDL solutions, selecting SDL Web for Web Experience Management to build a scalable, future-proof web presence.

With significant growth in the Americas, OMRON needed an improved web presence to support current and future expansion. At the same time, the company’s leadership was looking to adopt cloud-based solutions in their technology stack to become more agile and hand-off activities that were not core to OMRON’s business. They turned to SDL and implementation partner Content Bloom to help make this possible. With SDL Web, OMRON is not only addressing its current web needs, but it is now equipped to master the operational complexity that the company anticipates with the addition of new brands, products and companies in the future.

Content Bloom is currently in the final stages of migrating seven websites onto OMRON’s new SDL Web platform in the cloud. It also leverages SDL’s Digital Experience Accelerator (DXA), fundamentally changing the way the website is built and deployed.

“The DXA framework allows the Content Bloom team to rapidly build web and mobile sites for SDL Web by providing a number of common implementation features out of the box. Another cool benefit of SDL’s DXA is that the client can now take full control of their websites and even create new ones without any involvement from technical teams,” said John Winter, Principal Solution Architect at Content Bloom.

UK Local Authority websites struggle to hit plain English guidelines

Submitted by RealWire on Mon, 09/05/2016 - 05:24

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

VisibleThread analyzed up to 100 pages on each of the 191 websites for the following key metrics:

  • Readability – How readable is the content?
  • Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
  • Long Sentences – What proportion of all sentences are too long?
  • Word Complexity Density – How many complex, hard-to-understand words does the content contain?

The key findings are as follows:

Recovering from Blogging Burnout

Submitted by Bryan Ruby on Wed, 08/31/2016 - 06:13

I don't think I want to do this anymore...

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.

Having walked away from CMS Report earlier this year, it's taken me months to recognize that the problem wasn't being bored with content management systems. The problem is I didn't do it in moderation.  Between my day job working in information technology and the evenings spent blogging and running personal websites, there were days I spent close to 16 hours in front of a computer screen. For someone like me that can be over enthusiastic in pursuing my interests and activities, I never considered my computer time as work. As odd as it sounds, it became a great shock to me that my body both physically and mentally still perceived it as work.