Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

  • Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly
  • SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day

Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.

Report Reveals Over 61% of PHP Teams Using Unsupported PHP Versions

MINNEAPOLIS, February 7, 2023 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced the results of their annual survey of the PHP ecosystem, the Zend 2023 PHP Landscape Report.

The annual report, produced by Zend by Perforce, presents industry data and analysis on the key technologies and trends within the PHP development ecosystem. This year, key findings centered on PHP version adoption – with over 61% of those surveyed using at least one end of life PHP version. For companies with more than 100 employees, that number rose to nearly 66%.

OpenLogic by Perforce and the Open Source Initiative Release 2023 State of Open Source Report

MINNEAPOLIS, January 25, 2023 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle; and the Open Source Initiative (OSI), a non-profit that raises awareness and adoption of open source software (OSS), today unveiled the results of their annual open source survey — the 2023 State of Open Source Report. The report is based on data from a global survey of open source users created through a collaboration between OSI and OpenLogic by Perforce, a provider of technical support and services for community open source software.

Inflation hits Cyber Weekend 2022 with goods rising and sales slipping

New York, December 1, 2022 - Nosto, the leading Commerce Experience Platform (CXP), has released its annual Black Friday Cyber Monday (BFCM) 2022 data.

Analyzing more than 107 million website visits to 1,269 online stores during the BFCM weekend that use Nosto’s CXP (which includes merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific), they found that, while the BFCM weekend saw encouraging year-over-year growth in overall traffic (global +5.4%, NA +12.5%), sales (global +8.9%, NA +14.7%), and average order value (global +6.2%, NA +10.6%), inflationary pressures pushed the average selling price up (NA +8.5%), dragging down unit sales year-on-year (global -4.8%, NA -9.3%)[1].

Unique Landing Pages All Web Designers Can Learn From

After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.

A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers. 

CMS Contensis Approved for G-Cloud 13

Content Management System (CMS), Contensis, whose customers include public sector organizations like police forces, councils, museums and universities, will be part of the UK Government’s G-cloud 13 initiative.

Contensis is a sophisticated API-first CMS, which supports any design that can be built in HTML. It has been part of G-Cloud since version two and has been included in every iteration of the framework for the last ten years.

G-Cloud 13 replaces G-Cloud 12 and will provide software services, together with associated support services, to UK central Government and public sector bodies.

Perforce Research: 68% of Online Shoppers Have Felt Like Throwing Their Phone Against the Wall

Minneapolis, MN., November 10, 2022 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

Inflight Wi-Fi: New framework paves the way for interoperable connectivity

London, UK, October 12th, 2022: The Wireless Broadband Alliance (WBA) today announced publication of “In-Flight Wi-Fi Connectivity: Improving Passenger Experience, Engagement and Uptake,” a report that explores how airlines, service providers and other stakeholders can make it faster and easier for travellers to get and stay connected onboard aircraft. The report is available as a free public download at https://wballiance.com/in-flight-wi-fi-connectivity/.