This week, Sitecore announced the availability of Sitecore Experience Platform(XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.
According to the Gartner Group, “89% of companies will compete almost entirely or entirely on the customer experience.”* To remain competitive and provide truly personalized experiences, businesses must understand the context surrounding every customer at every interaction and then, in turn, deliver the exact piece of content or offer at precisely the right moment.
The open source technology originated at the “bottom of the stack” with the Linux operating system, which has become one of the most popular operating systems now. In late 1990’s the term open source was coined and the evolution of Apache, Mozilla, Perl took place, while birth of “Commercial Open Source” was seen in early 2000. The adoption started moving up the technology stack in 2005 and post 2008, Open Source adoption by enterprises was seen widely and in 2012 open source became an integral part of every enterprise IT strategy.
Analysts no longer slot Open Source Software (OSS) as unique tracks, but rather prefer to group them with proprietary software, under a specific genre. With subscription models gaining ground, consumers caring about business functions and, not the technology that delivers it, the next wave of IT sourcing predicts well for open source adoption. The Healthcare and Government sector have led this adoption for a while but, others are catching up fast and exploring this as an avenue to reduce costs, re-train the IT workforce and also use OSS as the "cool" factor to attract/retain IT talent.
Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America. Conducted in conjunction with King Brown Partners, the research analyzes digital consumers’ attitudes and behaviors towards categories and brands, specifically those of baby boomers (born between 1946 and 1964) and millennials (born between 1982 and 2004).
2015 is Hollywood’s big comeback! At least, that’s how it’s being reported.
After what was an absolutely dismal year at the box office in 2014, movie studios were anxious to see success when 2015 rolled around. The results so far? Fairly impressive for the most part, with box office revenue up and more movies becoming hits, and that’s without the can’t-miss pile of money sure to come from the new Star Wars movie due out before the end of the year. Hollywood may be breathing a sigh of relief, but this year’s returns may be masking a lingering problem -- people just aren’t going out to the movies like they used to. In just the past three years, the four largest film studios have lost billions of dollars on their big releases. Attracting audiences means releasing better films, and the key to making a better movie might just come from the recent advances in big data analytics.
To even suggest that the construction and communication of a story could one day be taken over by computers can lead to eye rolling and dismissive scoffs. After all, storytelling is a uniquely human activity, one that requires creativity, emotion, and a connection with the human audience. At first glance, computer could never replicate such a thing, right? The conventional wisdom, however, might be off in this case. With the rise of big data, new ways to create and tell stories have been developed, leading many to rethink what they previously held to be true about the art of storytelling. As far-fetched as it may sound, big data analytics may one day become the most prominent way to tell a story, even if we don’t realize it.
The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products. This helps the larger companies diversify their offerings, increase their share of the market, and incorporate new ideas with the goal of moving their business forward. It’s a model that has been used in other industries, so it should come as little surprise that the cloud marketplace is pursuing it. Recent history shows the big names in cloud computing are eager to acquire promising startups. The following is just a brief look at acquisitions from the past few months.
The New Zealand-based training and recruitment specialist, Bloom Training and Recruitment, is partnering with Docebo, producers of the Software-as-a-Service (SaaS) Enterprise learning management system (LMS). This partnership enables Docebo to expand its presence in the Asia Pacific marketplace.
According to Rustica Lamb, General Manager of Bloom, the Auckland-based, training solutions provider, the company sources training and development managers, staff and contractors, as well as providing L&D teams for large transformation projects and change programs. Bloom also provides tailored training courses and learning materials via e-learning, blended learning and face-to-face workshops.
Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors
New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Acquia has announced that they have closed a $55 million equity financing round through the help of Centerview Capital Technology. Centerview Capital specializes in partnering with the management teams of midsize companies they see as "high potential" for growth. Centerview Capital Technology led the financing round, with support from existing investors including New Enterprise Associates and Split Rock Partners. This funding will help Acquia scale its global operations, sales and marketing as well as the development of its solutions for building, delivering, and optimizing digital experiences.
“We are delighted to partner with Acquia, the industry leading web-content management solutions company,” said Ned Hooper, managing partner at Centerview Capital Technology. “We are strong believers in the massive opportunity in digital transformation for the enterprise, and believe that Acquia, with its technology leadership and strong management team, is uniquely positioned to lead this transformation.”
A British entrepreneur, Kevin Ashton coined this term “Internet of Things” in 1999. Also called “Internet of Everything”, it is the way of interaction amongst network of physical objects or things included within software, sensors, electronics, and connectivity. It enables objects to transfer data inside a network, to connect with humans, with computers or with other objects.
The Internet of Things (IoT) is the idea to expand the existing Internet infrastructure (such as IP or UDP/TCP) to devices in order to facilitate communication between the devices themselves and between the devices and humans.The underlying functionality of IoT allows objects to be controlled and sensed remotely across an existing network infrastructure. Hence, it creates tremendous opportunities for a direct integration between our physical world and the computer-based systems. Each thing or object is uniquely identified through its embedded computing system and has the capacity to inter-operate within the existing Internet structure.