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RiskIQ Deepens Digital Threat Mitigation Capabilities with Acquisition of Maccabim

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Increase in Brand Abuse, Malvertising, Spearsphishing, Spoofing Requires More Automated Digital Threat Triage, Legal Coordination and Response

London, UK – January 24, 2017 — RiskIQ, the leader in digital threat management, today announced that the company has completed the acquisition of brand threat project management company Maccabim.com Ltd and has appointed Jonathan Matkowsky, its founder, to vice president of intellectual property and brand security. With the acquisition of Maccabim, RiskIQ expands its threat mitigation technology, including dispute resolution proceedings and takedown functions, to expedite brand governance processes.

According to Forrester Research, takedown capabilities are the second most sought-after feature of surveyed digital risk monitoring (DRM) customers. DRM vendors routinely interact with cyber, fraud, and compliance stakeholders at major digital channel providers, along with registrars and registry operators. These frequent interactions reduce the time it takes to submit and complete related requests. In specific cases, DRM vendors establish technical partnerships that expedite their submissions.*

Andrew Gazdecki's picture

5 Top Mobile Marketing Trends for 2017

2017 displayed on mobile device - Public Domain via Pixabay

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.

Mobile Software-as-a-Service

First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.

Merilee Kern's picture

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Courtesy of HealthyWage

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

According to James A. Levine, an obesity specialist at the Mayo Clinic, “… Sedentary jobs have increased 83% since 1950 and physically active jobs now make up only about 25% of our workforce, which is 50% less than in 1950.”  According to Dr. Vince Kerr, director of Health Care Management at Ford Motor Company, obesity in particular has a “devastating impact” on employees’ health and, in turn, creates a ripple effect on their employers’ bottom line.  He further explained that companies experience a loss in excess of $12 billion per year due to lowered productivity, higher healthcare rates, elevated health and disability insurance premiums, increased absenteeism and other associated weight and obesity-related conditions.

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SDL 2016 Year-end Trading Update

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20 January 2017 - Maidenhead, U.K. - SDL plc (“SDL”; LSE: SDL), the global innovator in language translation technology, services and content management, provides an update on trading performance for the year ended 31 December 2016 based on unaudited results.

Key highlights:

  • Continuing Operations revenue and PBTA (profit before taxation, amortisation of intangible assets and one-off costs) are both expected to be slightly ahead of market expectations.
  • Whilst there has been some foreign exchange tailwind at the top line, because a large proportion of our costs are denominated in foreign currencies, the PBTA margin % is anticipated to be in line with market expectations.
  • Good progress continues to be made in executing the new strategic plan.

All businesses have performed well, with strengthened recurring and repeat revenues evidenced. The 2016 outcome represents a sound underlying performance, underpinned by SDL’s strong customer relationships, delivered during a period of ongoing investment, organisational change and transition. 

Merilee Kern's picture

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Trust - Pixabay -  CC0 Public Domain

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.

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Confirmit delivers mobile survey experiences anywhere with Confirmit AskMe

Innovative new app maximizes mobile feedback opportunities regardless of connectivity

New York, NY: 10 January 2017: Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to Voice of the Customer, Voice of the Employee and Market Research surveys wherever and whenever it suits them – even without an internet connection.

Confirmit AskMe has been designed to address the ongoing challenge of survey participation by targeting the rapidly increasing population of consumers and business users who rely on smartphones as their internet tool of choice. It provides a flexible way to capture rich multimedia and text-based feedback via a single survey link, allowing respondents to choose completion online or offline by downloading the app.

Merilee Kern's picture

Why Predictive Analytics Can Make or Break a CRM System

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Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

For a sales-driven organization, it isn't the size of your data that matters, it's what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. In fact, according to the 2015 State of Sales Report published by Salesforce Research, "smart selling fueled by predictive analysis is expected to jump 77% among high performers," throughout 2016. Not only that but high performers are also four times more likely to use predictive analytics.

Just what exactly is predictive analysis? Simply put, it's the ability to more precisely predict a customer's future spending based on their past behaviors. Of course, there’s no way to actually predict the future but predictive analysis can give companies invaluable insight that can make or break a CRM system.

Derek Iwasiuk's picture

Why Should You Hire an SEO Agency for WordPress CMS Management?

WordPress and Content Management System

The WordPress CMS is one of the most widely used systems in the world. This is mostly because of its user friendliness and the large community that stands by it. To use this platform, you only need basic computer skills. Everything else is straightforward, as this content management system does not require you to code as much as other CMS. However, just because the platform is easy to use does not mean you don’t need expert help.

There are so many people who have used WordPress for their web development needs. However, most of them fail when it comes to search engine optimization (SEO). If you are really interested in making it with the WordPress CMS, working with an expert will help in a great way. Below are some of the top reasons that make hiring an expert for your WordPress needs a good idea.

Bryan Ruby's picture

Recommended Feeds for CMSReport.com

When it comes to promoting the CMS Report's news feeds, I've always been indecisive on how best to promote our various RSS links. I've always been happy to promote our primary news feed, but I've been hesitant about promoting and supporting some of our more "hidden feeds". However, increasingly I've been receiving emails from our readers asking for alternative feeds that might be more suitable for their needs. So by popular demand, a list of some of the RSS feeds available at CMSReport.com can be found below the fold.

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SDL Launches Localization Process Consulting to Help Organizations Eliminate Process Inefficiencies

New offering to help businesses go global faster by addressing the complexities of localizing content

WAKEFIELD, MA – December 19, 2016 – SDL (LSE:SDL) announced today the launch of a new SDL Localization Process Consulting offering to help organizations lower the cost and complexity involved in localizing and managing global content.                                                   

With 79 of the world’s largest 100 brands currently powered by SDL, the new offering combines expert knowledge and 24 years’ experience in helping global customers follow industry best-practice and define optimal end-to-end processes for content localization.

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