The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.
Regardless of whether you're a marketer, a small-business owner, a blogger, or a YouTube star, the time for making great video — LAI Video can help with that — and optimizing that video to ensure it's easy to watch on a mobile device is now. Here are six keys to improving your video optimization so it works and looks great across the mobile spectrum.
Hybrid cloud storage has reinvented the way the cloud is used and implemented. Companies can use aspects of the cloud but choose to store data in a private or public cloud, or on their premises. They are opting to choose which data to store on site and what is stored in the cloud based on risk identification, bandwidth, and other factors. A public storage cloud is certainly fine for disaster recovery and backup, depending on the business’ needs.
Software storage by nature separates the data storage aspects from physical storage resources. This has given rise to services based solely on data storage and offerings such as software-defined networking. Administrators often have flexible management options while policy-based management may be automated. The biggest impact, however, is how vendors are evolving their product lines or creating new ones to accommodate the demand for hybrid cloud software storage.
With many file formats and software popular in 1993 now obsolete and unreadable, company compliance and information governance teams are warned against losing critical digital information forever
As 90s hit television series The X-Files returns to our screens next month after a 13 year hiatus, digital preservation specialist Preservica has launched an awareness campaign to highlight the danger of file format and software obsolescence, and an impending ‘Digital Dark Age’ – warned against by Google’s Vint Cerf last year.
In conjunction with the new series of the popular US TV show, fans of the original series at Preservica have been pointing out the many changes in software that have occurred since the first episodes of The X-Files aired more than twenty years ago, in 1993.
Many popular file formats and software applications popular in 1993 have already disappeared or become obsolete. With technology refresh rates and application de-commissioning programmes beginning to accelerate, critical long-term information and files are now more at risk than ever.
Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.
While setting up a company blog may take five minutes, filling that blog takes years of effort, and in business, time and money are forever linked. New businesses just taking their first tentative steps into the content pool would do well to understand just how much they should spend to produce the content they need to succeed ― or they might drown in expenses before the year is through.
The annual survey of the top 500 Independent Software Vendors (ISVs) in Europe shows some major changes due to substantial growth in some areas, consolidation and changing market conditions. After a slow rise of 5% in the previous year, it looks like ISV fortunes have turned around strongly in 2015, based on early figures. The latest database report by IT Europa, ISVs in Europe - the top 500, published today shows a shake-up at the top of the list of individual companies, with three newcomers to the top ten. There has also been a big jump in those reporting that they offer Software-as-a-Service (SaaS). In 2016, nearly 90% of ISVs said they offer SaaS, an increase of over 60% from 2014. But it is not all packages and cloud; bespoke software development is also on the rise with just under 60% offering it.
LONDON, UK. – February 4, 2016 – Given the increase in threats and vulnerabilities introduced to the market on a daily basis, the process of moving company data securely is critical to the role of IT teams. Today, Ipswitch announced the findings of their new survey that evaluated the current file transfer solutions and policies in place for 555 IT professionals across the globe. The survey found that while IT teams believe secure file transfers are very important to their organizations, they lack the necessary tools to do so.
Key findings included:
While 76 percent of IT professionals said that being able to securely transfer and share files internally and externally is very important, 61 percent said that unsecure cloud-file sharing services like Dropbox are being used within their organizations.
32 percent of IT professionals said that they do not have a file transfer policy in place, but 25 percent plan to integrate one. A quarter (25 percent) of IT professionals said that their organizations have file transfer technology policies in place but indicated that enforcement is inconsistent.
21 percent of IT professionals said they may have experienced a data breach or suffered data loss but are not sure. More than a third (38 percent) of IT professionals said their processes to identify and mitigate file transfer risk are not efficient.
Less than half (46 percent) of IT professional respondents said that they have a Managed File Transfer (MFT) solution in place.
John Stevens over at Hosting Facts posted an article and infographic that should interest website owners. Basically it comes down to this: the negatives of a slow website are too significant for you to ignore. Slow website speed have real impacts impacts on customer satisfaction. In technical terms, your conversions and advertising revenues can go down steadily without an active formulation of your website speed.
The implosion process is so gradual that your initial assessment revolves around the areas of deficiency in your services or attributing it to a weaker product. Prospects percentage dip and the existing chunk of your customers don’t bring you additional leads.
In such a scenario, customer outreach and feedback becomes all the more important as a visibility in their ordinary website experience can be easily seen.
Not alarmingly, we came across numerous surveys, outlining some startling facts, but coming out with the similar results, which we thought we should essentially share with you.
In the infographic provided by John there are some critical facts that you might want to pay attention to. Additional information can be found at the Hosting Facts website.
Over two and half years ago, I wrote that wearables would be the next "disruptive innovation" but acknowledged we're not there yet. Once the right company with the right design comes along, this new market will take off just as fast as when Apple introduced their first iPad. Despite Apple introducing their smartwatch, I still sit on the sidelines waiting for the right wearable to convince me the time to buy one is now. According to the findings from a recent survey unveiled by Kentico, I'm not alone.
When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.
Every single piece of content that we consume online is a product of someone’s genius, creativity, and time. Content creation is not for everyone. Creating content that is relevant and creative remains one of the greatest challenges that marketers face, the Content Marketing Institute said in a study [pdf]. It’s not only about finding the right topic or inspiration, but also finding the time and pulling all resources. A recentsurvey by TechValidate reported that 43% of content marketing professionals take four to six weeks before their teams or organizations can come up with a content strategy that works.
What a great irony it is that we live in a world where there is more than enough food to feed all seven billion people, yet statistics show that 870 million people go hungry every year. One person out of every nine lacks the daily nutritional requirements to “be healthy and lead an active life.” At this point, ending world hunger depends not on getting more food, but on improving technologies that identify where it is needed most, and get it distributed there quickly and efficiently. New technologies are saving impoverished, starving populations especially in eastern, central, and southern Africa. Research shows that half of those in need are in Asia and the Pacific, and another quarter are on the African continent.