REDWOOD CITY, Calif - November 21 2017 - Analysis of live operator data conducted by Openwave Mobility, the market leader in mobile data traffic management solutions, has found that 38 percent of all mobile video traffic globally is now High Definition (HD) - far beyond what mobile operators had predicted. While HD video was only 5.7 percent four years ago, it is now expected to reach at least 50 percent of video traffic by the end of 2018, reflecting the popularity of Over The Top (OTT) streaming video services such as YouTube and Netflix on mobile devices.
The computer world has been rocked recently by one of the biggest leaps forward in storage in over a decade. Intel have announced their revolutionary new 3D Xpoint technology, a format that can potentially provide up to 1,000 times the storage of an SSD card. It’s a major progression and what does it mean for the tech world?
Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes.
In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms.
SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.
With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.
Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.
Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.
The TiVo Corporation announced that its Board of Directors unanimously elected Enrique Rodriguez to the position of president and CEO effective today. Rodriguez also joins the company’s Board of Directors. TiVo is a leader in entertainment technology and audience insights and is well known for it's long history in creation of interactive program guides and presence in the DVR space.
Data is the most significant asset of organizations, and it has to be protected and secured from theft, loss or disasters. Moreover, as the economy is now turning real time, it becomes imperative that data must be available easily so that authorized employees can access it quickly for better productivity and improved customer service that forms the crux of digital business today.
Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.
Recognize That Ad Buying Has Changed
Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE.
Boston – Oct. 30, 2017 – A new survey of contact center agents conducted by Semafone reveals the dire state of contact center data security. Drawing responses from more than 500 agents across industries around the globe, the survey shows that a concerning number of contact centers rely on outdated, risky practices for customer interaction, data collection and fraud prevention.
AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.
If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.
"The most important asset in your life isn’t time, but attention. The quality of the experiences in your life doesn’t depend on how many hours there are in the day, but in how the hours you have are used."
- Zat Rana, Technology is destroying the most important asset in your life, NextGov.com, October 3, 2017.
Parrot Bluegrass is the first Parrot quadcopter specifically designed for agriculture, and is the latest Business Solution from Parrot joining and complementing the Parrot Professional range. This includes the Parrot Disco-Pro AG & Parrot Bebop Pro-3D Modeling, which launched earlier this year, and more recently - Parrot Bebop-Pro Thermal.
Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands.
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.
The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.
The disparity was due to a combination of four main factors (relative importance in brackets):
Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.