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HD Streaming Surges to 38% of Mobile Video Traffic

23 hours 58 minutes ago
HD Streaming Surges to 38% of Mobile Video Traffic RealWire Tue, 11/21/2017 - 05:13

REDWOOD CITY, Calif - November 21 2017 - Analysis of live operator data conducted by Openwave Mobility, the market leader in mobile data traffic management solutions, has found that 38 percent of all mobile video traffic globally is now High Definition (HD) - far beyond what mobile operators had predicted. While HD video was only 5.7 percent four years ago, it is now expected to reach at least 50 percent of video traffic by the end of 2018, reflecting the popularity of Over The Top (OTT) streaming video services such as YouTube and Netflix on mobile devices.

RealWire

Review of Intel's Revolutionary New 3D Xpoint Storage Technology

1 day 12 hours ago
Review of Intel's Revolutionary New 3D Xpoint Storage Technology Kaya Johnson Mon, 11/20/2017 - 17:00

The computer world has been rocked recently by one of the biggest leaps forward in storage in over a decade. Intel have announced their revolutionary new 3D Xpoint technology, a format that can potentially provide up to 1,000 times the storage of an SSD card. It’s a major progression and what does it mean for the tech world?

New Technology
Kaya Johnson

Handling Big Data with Salesforce Einstein - All that you wanted to know about it

3 days 16 hours ago
Handling Big Data with Salesforce Einstein - All that you wanted to know about it Sujain Thomas Sat, 11/18/2017 - 12:28

Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes.

Salesforce Logo
Sujain Thomas

Snapchat VS Instagram – Which Stories Are Better For Boosting Business?

5 days 12 hours ago
Snapchat VS Instagram – Which Stories Are Better For Boosting Business? David Koller Thu, 11/16/2017 - 16:57

In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms.

Scales via Pixabay - CC0 Creative Commons Free for commercial use  No attribution required
David Koller

Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

6 days 14 hours ago
Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier RealWire Wed, 11/15/2017 - 14:21

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

RealWire

Four Reasons Why Your Business Needs an App

6 days 22 hours ago
Four Reasons Why Your Business Needs an App Guest Author Wed, 11/15/2017 - 06:41

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

CC0 Creative Commons Free for commercial use  No attribution required. Via Pixabay
Guest Author

How to Use Gadgets in Marketing

1 week ago
How to Use Gadgets in Marketing Walter Moore Tue, 11/14/2017 - 16:35

Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.

Best Marketing Apps
Walter Moore

Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman

1 week 1 day ago
Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman Bryan Ruby Mon, 11/13/2017 - 17:36

Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.

Michael Sullivan, Acquia CEO
Bryan Ruby

Enrique Rodriguez is Named TiVo's New President and CEO

1 week 1 day ago
Enrique Rodriguez is Named TiVo's New President and CEO Bryan Ruby Mon, 11/13/2017 - 16:36

The TiVo Corporation announced that its Board of Directors unanimously elected Enrique Rodriguez to the position of president and CEO effective today. Rodriguez also joins the company’s Board of Directors. TiVo is a leader in entertainment technology and audience insights and is well known for it's long history in creation of interactive program guides and presence in the DVR space.

Enrique Rodriguez, TiVo President and CEO
Bryan Ruby

Hybrid Cloud Business Solutions Are Best For Protecting And Backing Up Data

1 week 2 days ago
Hybrid Cloud Business Solutions Are Best For Protecting And Backing Up Data Sujain Thomas Sun, 11/12/2017 - 15:18

Data is the most significant asset of organizations, and it has to be protected and secured from theft, loss or disasters. Moreover, as the economy is now turning real time, it becomes imperative that data must be available easily so that authorized employees can access it quickly for better productivity and improved customer service that forms the crux of digital business today.

Big Data Security
Sujain Thomas

Top 4 Strategies That Will Improve Your Online Ad Buying Program

1 week 5 days ago
Top 4 Strategies That Will Improve Your Online Ad Buying Program Walter Moore Thu, 11/09/2017 - 15:47

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Walter Moore

Perforce Helix Plugin for Microsoft Visual Studio Provides Tighter Integration for Developers

2 weeks 5 days ago
Perforce Helix Plugin for Microsoft Visual Studio Provides Tighter Integration for Developers RealWire Thu, 11/02/2017 - 13:46

Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE.

RealWire

70% of Contact Centers Require Customers to Read Sensitive Data Aloud, Increasing Security Risks

3 weeks 1 day ago
70% of Contact Centers Require Customers to Read Sensitive Data Aloud, Increasing Security Risks RealWire Mon, 10/30/2017 - 15:03

Boston – Oct. 30, 2017 – A new survey of contact center agents conducted by Semafone reveals the dire state of contact center data security. Drawing responses from more than 500 agents across industries around the globe, the survey shows that a concerning number of contact centers rely on outdated, risky practices for customer interaction, data collection and fraud prevention.

RealWire

AllClear ID Named a Leader in Customer Data Breach Notification and Response Services Report

3 weeks 1 day ago
AllClear ID Named a Leader in Customer Data Breach Notification and Response Services Report RealWire Mon, 10/30/2017 - 10:45

AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.

RealWire

Building A Successful B2B Social Media Marketing Campaign

3 weeks 1 day ago
Building A Successful B2B Social Media Marketing Campaign Guest Author Mon, 10/30/2017 - 06:27

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.

Man choosing social media platforms - CC0 Creative Commons
Guest Author

Parrot Bluegrass The Multipurpose Quadcopter Solution For Agriculture

4 weeks ago
Parrot Bluegrass The Multipurpose Quadcopter Solution For Agriculture RealWire Tue, 10/24/2017 - 17:41

Parrot Bluegrass is the first Parrot quadcopter specifically designed for agriculture, and is the latest Business Solution from Parrot joining and complementing the Parrot Professional range. This includes the Parrot Disco-Pro AG & Parrot Bebop Pro-3D Modeling, which launched earlier this year, and more recently - Parrot Bebop-Pro Thermal. 

RealWire

Me, Myself & I: The Call for Individualized Customer Experience

4 weeks ago
Me, Myself & I: The Call for Individualized Customer Experience RealWire Tue, 10/24/2017 - 09:02

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands.

RealWire

Female Political Journalists Impacted by Twitter Gender Glass Ceiling

4 weeks 1 day ago
Female Political Journalists Impacted by Twitter Gender Glass Ceiling RealWire Mon, 10/23/2017 - 16:56

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Comparative Gender Analysis GE2017 Summary Graphic
RealWire

Study: Strategies for Cross-Channel Business Success

4 weeks 1 day ago
Study: Strategies for Cross-Channel Business Success RealWire Mon, 10/23/2017 - 14:18

Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.

RealWire
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