Content Management

My Lack of Blogging in a Pandemic

Blogging has always been a way for me to express myself creatively as I hide away in my home office for "me time". Unfortunately, the COVID-19 Pandemic changed all that with my day job requiring maximum telework which in turn transformed my creative personal space into a remote office that work owned eight hours a day. For my mental and physical health, once those work hours are up I have made the conscious decision to walk away from the computer. I now find it more necessary to find something else to do that doesn't involve screen time. This shift in priorities unfortunately reduced my writing time.

How to Assess Your Content Management Efforts and Improve Tenfold

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

Bryan Ruby: My 31-Day Blogging Challenge

Life has a way of distracting us from our goals. Four years ago when I decided to retire CMS Report, I did so in the hope for opportunity to find a new voice in my online presence. It didn't work out so well. Instead of being more creative in my writings, I spent more time maintaining the nuts and bolts to my websites and publishing other people's articles than I did expressing my own thoughts and ideas. I know for many of you, you find yourself in a similar predicament.

SEO Best Practices to Boost Your Lead Flow from Search

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

San Mateo April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from mid-June [1]. 96% of sites tested in US desktop searches and more than 90% of those in mobile searches fail to meet Google’s three Core Web Vitals thresholds for good website performance and usability and risk their rankings being negatively impacted from June. Currently only the top 2 or 3 ranking websites in search results achieve the required “good” score in most of the Core Web Vitals metrics according to the analysis by Searchmetrics.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

eZ Systems is now Ibexa

While I may check its pulse now and then, I'm less plugged into the content management system space as I once was. Regardless, in all this time I've never been fully convinced that experience management as it relates to software is a completely unique information system. But I get it, just like country and rock and roll may be just music they're still different genres of music that address and reaches out to a completely different culture base. He's a little bit content management system, she's a little bit digital experience management.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.

Reevaluate the way you do SEO. What changes does 2020 has brought to it?

Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!

This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).

Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.