How Digital Marketing Companies Can Help Your Business

Tools of the Trade - Photo from Highways Agency via Flickr, Creative Commons

As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on. The best solution to your dilemma is simple: Pay someone to do it for you. This is where a digital marketing company comes in. If you would rather concentrate on running your business, why not leave your digital marketing needs to experts? Why not make use of their expertise to drive online visitors to a physical store?

A great digital strategy can help your business in lots of ways. Here are the top reasons to hire a digital marketing company to establish your online presence.

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Charities and the Cloud: A Perfect Match for a Better World

The cloud benefits any company through cost savings and remote communications, among many other things. Charities are adopting cloud computing to obtain the latest data and IT infrastructure management technologies. Storage, servers, and security are also managed by third-party providers. The cloud offers charity organizations several benefits including:

  • Flexibility: Charities don’t have to invest in large offices because employees can log in to the corporate network from their desktops. Productivity can be maintained while the firm does not have to pay for travel.

  • Security: Cloud providers include encrypted firewalls with each IT service, so clients have secure email, storage, and backups.

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It's out: Hippo CMS 10.0.2 GA

We couldn't be more thrilled: Hippo CMS 10 is out on GA.

This past May, we released Hippo CMS 10-- undoubtedly our biggest release so far, and the debut our our Content Performance Platform. Focused on driving collaborative innovation between IT and Marketing, Hippo CMS enables a data-driven, omni-channel content strategy for the modern enterprise. It is designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device.  

Key highlights include:

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Hippo CMS and Nuxeo: What You Need to Know About WCM and ECM Interoperability

Pieces of a puzzle

Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.

What You Need to Know About WCM and ECM Interoperability

Enterprise software may feel like alphabet soup (CMS, WCM, ECM, DAM, oh my!). Despite all the acronyms, there’s actually great interoperability between these systems-- which is great news for the businesses relying on these solutions to power their daily work.

First, some quick disambiguations:

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A Look at WordPress and Drupal for Creating Websites

WordPress and Drupal Icons

It goes without saying that both WordPress and Drupal are two of the biggest open-source content management systems available today. It’s also well known that WordPress has garnered a bigger user base since its inception in 2003, with a current user base that’s nearly 10 times that of Drupal.

Just like every other technical debate, there are proponents and opponents to each side. And for web designers who have yet to form an opinion or make a decision, there are compelling arguments for and against each platform. However, rather than consider popularity only, a wiser scheme might be to examine how each CMS performs against the key design factors, and then make the best decision for each client’s business, away from any personal biases.

Ultimately, the debate can be condensed into the level of user skill. Drupal comes with more features, making it an awesome platform if you know how to navigate around it, but there is also a higher learning curve that some find frustrating. WordPress, on the other hand, is much simpler to navigate, use and customize, but has less features. Let’s examine a few factors in detail.

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Magnolia 5.4 hopes to become the "Quicker and Easier" CMS

Magnolia this week announced the release of Magnolia 5.4. According to Magnolia, the latest release of their CMS makes it quicker and easier to develop web, mobile and IoT projects. By giving front-end developers more power, Magnolia's goal is to give the ability for companies to embrace bi-modal IT. In other words, giving development users the agility to adapt and change technologies quickly without disrupting their essential systems.

Magnolia, has always attempted to make content management fast and easy, but the new focus on front-end development allows companies to innovate quickly in the fast changing fields of customer experience and mobile app development, while also maintaining a secure and stable backend. According to Philipp Bärfuss, Magnolia's CTO:

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Jahia releases Digital Factory 7.1

Jahia, a leading "user experience platform" open source vendor, announced a new release for their flagship product, Digital Factory 7.1. According to Jahia, with this new release they are introducing significant scalability, stability and performances improvements while further refining user experience for Authors, Developers and Administrators.

For those a little unclear what a UXP does, Gartner defines such platforms "as an integrated set of technologies used to provide interaction between a user and a set of applications, processes, content, services or other users". Elie Auvray, CEO of Jahia Solutions Group SA, adds:

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The Promising Future of the Internet of Things in India

The Internet of Things (IoT) is lauded by most as the next great revolution in technology. A world where every object we use has a sensor, enabling it to connect to the internet so it can communicate with each other and the user is a world that seems like something out of science-fiction. With the Internet of Things fast approaching, that world could become a reality very soon. Experts estimate that the IoT market could be worth as much as $1.7 trillion by 2020, with more than 50 billion devices connecting to the IoT by that time. But where will much of that growth come from? The U.S. is always near the forefront of technological developments, and China is in the middle of a massive economic expansion, but some are saying India will be the place to look for IoT growth, even becoming the largest consumer of IoT devices in five years. While some dispute the claims, it’s clear the future is bright for the IoT in India.

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Inversoft Unveils CleanSpeak 3.0

Inversoft, the industry’s leading provider of solutions for growing, managing, and protecting online communities, today unveiled CleanSpeak 3.0, the most advanced version of its enterprise-grade moderation and profanity filtering software aimed at helping businesses foster active online communities, protect their customers’ online experience, and assure the appropriate quality of user-generated content. With CleanSpeak 3.0, businesses can improve customer trust and loyalty, establish integrity by communicating brand values, reduce customer churn and support costs, solicit feedback for product improvement and development, and augment upsell and cross-marketing activities.

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What to Consider When Choosing the Best Big Data in the Cloud Platform

Big data seems to be all the rage these days. The same can be said of cloud computing. So it only stands to reason that the two would be brought together as companies start to realize just how effective both are at improving growth and increasing the chances for success. Big data platforms delivered via the cloud have become more and more popular over the past few years for good reason. Businesses see the value big data analytics and ad hoc analysis can offer, and one of the best ways to use it is to adopt a cloud platform for it. Deciding on using big data in the cloud is a relatively straightforward choice for organizations to make. Choosing which cloud big data platform to use, however, is a bit more complicated. Numerous factors need to be taken into account if businesses are to choose the best platform for them. Failure to consider their options could lead to bigger problems in the future.

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