We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.
Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.
First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.
Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach
While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.
According to James A. Levine, an obesity specialist at the Mayo Clinic, “… Sedentary jobs have increased 83% since 1950 and physically active jobs now make up only about 25% of our workforce, which is 50% less than in 1950.” According to Dr. Vince Kerr, director of Health Care Management at Ford Motor Company, obesity in particular has a “devastating impact” on employees’ health and, in turn, creates a ripple effect on their employers’ bottom line. He further explained that companies experience a loss in excess of $12 billion per year due to lowered productivity, higher healthcare rates, elevated health and disability insurance premiums, increased absenteeism and other associated weight and obesity-related conditions.
20 January 2017 - Maidenhead, U.K. - SDL plc (“SDL”; LSE: SDL), the global innovator in language translation technology, services and content management, provides an update on trading performance for the year ended 31 December 2016 based on unaudited results.
Continuing Operations revenue and PBTA (profit before taxation, amortisation of intangible assets and one-off costs) are both expected to be slightly ahead of market expectations.
Whilst there has been some foreign exchange tailwind at the top line, because a large proportion of our costs are denominated in foreign currencies, the PBTA margin % is anticipated to be in line with market expectations.
Good progress continues to be made in executing the new strategic plan.
All businesses have performed well, with strengthened recurring and repeat revenues evidenced. The 2016 outcome represents a sound underlying performance, underpinned by SDL’s strong customer relationships, delivered during a period of ongoing investment, organisational change and transition.
While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.
Innovative new app maximizes mobile feedback opportunities regardless of connectivity
New York, NY: 10 January 2017: Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to Voice of the Customer, Voice of the Employee and Market Research surveys wherever and whenever it suits them – even without an internet connection.
Confirmit AskMe has been designed to address the ongoing challenge of survey participation by targeting the rapidly increasing population of consumers and business users who rely on smartphones as their internet tool of choice. It provides a flexible way to capture rich multimedia and text-based feedback via a single survey link, allowing respondents to choose completion online or offline by downloading the app.
Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short
For a sales-driven organization, it isn't the size of your data that matters, it's what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. In fact, according to the 2015 State of Sales Report published by Salesforce Research, "smart selling fueled by predictive analysis is expected to jump 77% among high performers," throughout 2016. Not only that but high performers are also four times more likely to use predictive analytics.
Just what exactly is predictive analysis? Simply put, it's the ability to more precisely predict a customer's future spending based on their past behaviors. Of course, there’s no way to actually predict the future but predictive analysis can give companies invaluable insight that can make or break a CRM system.
The WordPress CMS is one of the most widely used systems in the world. This is mostly because of its user friendliness and the large community that stands by it. To use this platform, you only need basic computer skills. Everything else is straightforward, as this content management system does not require you to code as much as other CMS. However, just because the platform is easy to use does not mean you don’t need expert help.
There are so many people who have used WordPress for their web development needs. However, most of them fail when it comes to search engine optimization (SEO). If you are really interested in making it with the WordPress CMS, working with an expert will help in a great way. Below are some of the top reasons that make hiring an expert for your WordPress needs a good idea.
When it comes to promoting the CMS Report's news feeds, I've always been indecisive on how best to promote our various RSS links. I've always been happy to promote our primary news feed, but I've been hesitant about promoting and supporting some of our more "hidden feeds". However, increasingly I've been receiving emails from our readers asking for alternative feeds that might be more suitable for their needs. So by popular demand, a list of some of the RSS feeds available at CMSReport.com can be found below the fold.
New offering to help businesses go global faster by addressing the complexities of localizing content
WAKEFIELD, MA – December 19, 2016 – SDL (LSE:SDL) announced today the launch of a new SDL Localization Process Consulting offering to help organizations lower the cost and complexity involved in localizing and managing global content.
With 79 of the world’s largest 100 brands currently powered by SDL, the new offering combines expert knowledge and 24 years’ experience in helping global customers follow industry best-practice and define optimal end-to-end processes for content localization.
Although I retired last year from writing stories solely focused on content management systems, I still have a few of my favorites that I like to keep an eye on. One of those favorites is DNN which back in the day we once called DotNetNuke. Less than a year ago, DNN brought to market Evoq 8 which addressed modern day marketing needs for better customer engagement. Last week, DNN showed the industry the ongoing evolution of its product line through Evoq 9. The new release continue's DNN's journey to be more than CMS company as it reaches beyond websites to apps, devices, and other Internet of Things.