While the purpose of good web design is to make the user experience informative, useful, interesting, and enjoyable, it is quite common to find web developers tripping over basic design concepts that result in a negative impact on the ROI. Let’s take a look at some of the common mistakes that you must not make while developing a small business website.
Too Many Things Happening on the Site
Unless the user can immediately figure out what the website is all about, it is very likely that it will be abandoned for something more explicit. Often small business owners think that the user will never progress to the other pages so they tend to cram in as much content as possible on the home page. The result is clutter, slow loading, and a confused user. Try to only include vital information that serves to indicate what you offer and a clear navigation.
Too Less Happening on the Website
A diametrically opposite stance taken by many developers is a minimalist approach to website design. While it can definitely work when executed correctly, there are many websites that come across as completely cryptic, and users are left to draw their own inferences about the utility of the site. In these days when everyone is invariably in a hurry, there is very little chance of anyone stopping to explore a mysterious site unless there are some compelling reasons. Refer to my company, Las Vegas Web Design, to see some great examples of minimalist design.