Content Management

The Costs of Content and Why You Should Pay Up

Content Marketing Notes

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

While setting up a company blog may take five minutes, filling that blog takes years of effort, and in business, time and money are forever linked. New businesses just taking their first tentative steps into the content pool would do well to understand just how much they should spend to produce the content they need to succeed ― or they might drown in expenses before the year is through.

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Infographic: Your Slow Website Costs You Money

How your slow website burns a hole in your pocket

John Stevens over at Hosting Facts posted an article and infographic that should interest website owners. Basically it comes down to this: the negatives of a slow website are too significant for you to ignore. Slow website speed have real impacts impacts on customer satisfaction. In technical terms, your conversions and advertising revenues can go down steadily without an active formulation of your website speed.

The implosion process is so gradual that your initial assessment revolves around the areas of deficiency in your services or attributing it to a weaker product. Prospects percentage dip and the existing chunk of your customers don’t bring you additional leads.

In such a scenario, customer outreach and feedback becomes all the more important as a visibility in their ordinary website experience can be easily seen.

Not alarmingly, we came across numerous surveys, outlining some startling facts, but coming out with the similar results, which we thought we should essentially share with you. 

In the infographic provided by John there are some critical facts that you might want to pay attention to. Additional information can be found at the Hosting Facts website. 

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How To Turn Any Second-rate Content Into A Smarter Campaign Asset

Photo courtesy of 9355 via Pixabay.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

Every single piece of content that we consume online is a product of someone’s genius, creativity, and time. Content creation is not for everyone. Creating content that is relevant and creative remains one of the greatest challenges that marketers face, the Content Marketing Institute said in a study [pdf]. It’s not only about finding the right topic or inspiration, but also finding the time and pulling all resources. A recent survey by TechValidate reported that 43% of content marketing professionals take four to six weeks before their teams or organizations can come up with a content strategy that works.

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Integrating Hippo CMS with Brightcove online video management system

If you are not taking video seriously, you're about to miss out on a major business opportunity. A recent study by Google and Millward Brown Digital suggested that 70% of B2B buyers and researchers are watching videos throughout their path to purchase. That's a 52% jump in only two years. And it's not just light viewing either.

The study found that over 895K hours of top B2B videos were watched in 2014. Nearly half the reasearchers viewed 30 minutes or more of B2B video content during their research process and one in five viewed over over an hour of content. In the B2C space, roughly 6 in 10 adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.

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The Most Important Feature To Require In Your Next CMS

Screenshot of a CMS with an export option

When it comes to content management systems, these two questions are the ones that I get asked the most:

  • What is the best CMS out there?
  • What features do I need to have in my CMS?

Here on the website, we've tried answering that question through a number of articles we have published over the years. But the best answer is, I don't know until I better understand your business goals and current workflow. But I can tell you with a straight face what is the most important feature your new CMS needs to have.

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CMS Report's Top 10 Content Management Stories of 2015

Top 10

Welcome to the last article of 2015. I look back with amazement. This year, CMS Report published over 250 articles related to content management systems, content strategy, business strategy, and information technology. I'm forever grateful for the many authors that submitted their articles this past year for review and publication. 

So do you want to know which content management system articles were our most popular? Below are the top ten stories of 2015 that we posted here at CMSReport.com. The articles in this list are ranked based on the rate they were viewed since the article first appeared online.

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7 Vital Points for Web Designers that Affect SEO

Website Design with pencils near monitor

There are two things that you cannot separate when you are doing online business. These are web design and search engine optimization (SEO). The design of a website can affect its performance on the search engines severely. Every online entrepreneurs dream is to be on the first page of a search engine’s result lineup. It does not matter whether it is Bing or Google, having your website on the first page and especially among the first five results is very good for your site. This is evidence (not only to you but to all internet users) that your website is very reliable and is an authoritative source of information concerning the keywords searched.

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Agility CMS updated with December 2015 Release

New Agility Media and Documents feature within text editor

A few days ago, the Agility CMS Team released an update that includes new features and bug fixes. This is the first update since the "big upgrade" threee months ago when Agility introduced a significant rebuild and redesign of its content management system's interface.

Among the bug fixes, probably the most annoying one to me was a bug hat prevented users from being able to delete a linked content item from within grid view. Previously, a user was required to click on the "Edit Content" button in order to remove an item. Before the fix, the work-around was sufficient but annoying due to the changes involved in the expected workflow. Overall though, as a user of the Agility CMS, I've been pretty impressed how much Agility got right in the redesign that the waiting time for the fix was acceptable to me.

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Deconstruction: The Freedom to Fail

Earlier this month, I talked about putting CMS Report through a very public experiment. My plan is to teardown the website and start rebuilding on a live production server. For a few months, we're dropping the professional website we had with the Agility CMS in exchange for one that returns us back to its blog-like roots in both appearance and content. This is all being done to see if we can recapture our audience's attention, but admittedly, it comes with risks.

The deconstruction process CMS Report will be undertaking not only includes our website's software and layout, but also our editorial policy, our advertising model, and whether the site should remain as a niche focused on content management. I don't know where this road leads. However, I am a strong believer that the reward is greater for those willing to accept risk.

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New Release of SDL Web Provides Brands the Ability to Quickly Build Global Digital Experiences

Digital experience platform enables marketers to easily build, manage and evolve multilingual, multi-brand and multi-device Web properties

Wakefield, MA – Dec. 8, 2015 – SDL today announced a new version of SDL Web, a digital experience solution that enables businesses to quickly and easily build and deploy multi-brand, multilingual websites at a low total cost of ownership. The enhanced offering, built from the roots of SDL’s WCM platform, Tridion, now includes SDL’s Experience Optimization, Digital Media Management and Localization capabilities in an integrated platform to help brands go global faster.

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