Content Strategy

socPub: Introducing CMS Report "Lite"

Submitted by Bryan Ruby on Sun, 09/17/2017 - 13:48

As most of you know, earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

Nevertheless, there is a very loyal segment of longtime readers that want CMS Report back. While some readers want the old site returned for personal reasons, others have expressed a professional need to cite articles from reputable CMSReport.com for their information and are uncomfortable with referencing an "unknown" website like socPub. For this reason, I've decided to introduce a new slimmed-down version of CMS Report. Moving forward, all new content management articles we publish at socPub will also be found at CMS Report.

Within the next two weeks I plan to publish a follow-up article that talks about "lessons learned" from the rebrand. This article will also better explains how CMS Report fits in as a "channel" for socPub. If you have any questions, please feel free to ask them below in the comment section at socPub.

What Impact Do Google Algorithm Updates Have On SEO?

Submitted by Derek Iwasiuk on Thu, 09/14/2017 - 21:44

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

SEO is complicated, and with every update of Google, algorithm SEO becomes more complex as well as difficult subject to understand. Those, who have the technical knowledge and vast experience in the field of SEO, are only competent personnel to predict the impact of particular algorithm update of Google on SEO. An algorithm update can bring in a significant change in your SEO strategies. Before going into details of SEO strategies before and after Google's new algorithm update, we should understand the necessity as well as the essence of Google algorithm update first. Why is it important for Google to update its algorithm after certain time intervals? To find the answer to this question, we shall check the following section of the article.

A Guide to What Is Really Stopping You From Ranking

Submitted by Gareth Simpson on Wed, 02/01/2017 - 22:44

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

  • Your content doesn’t just have to be superficially relevant, it needs to be genuinely engaging and valuable to users. Engaging users is all about finding that sweet spot between audience/keyword research, and your own brand messaging. One way to make sure your website has plenty of great user-friendly content is to create a resource library.

UK Local Authority websites struggle to hit plain English guidelines

Submitted by RealWire on Mon, 09/05/2016 - 05:24

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

VisibleThread analyzed up to 100 pages on each of the 191 websites for the following key metrics:

  • Readability – How readable is the content?
  • Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
  • Long Sentences – What proportion of all sentences are too long?
  • Word Complexity Density – How many complex, hard-to-understand words does the content contain?

The key findings are as follows:

Recovering from Blogging Burnout

Submitted by Bryan Ruby on Wed, 08/31/2016 - 06:13

I don't think I want to do this anymore...

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.

Having walked away from CMS Report earlier this year, it's taken me months to recognize that the problem wasn't being bored with content management systems. The problem is I didn't do it in moderation.  Between my day job working in information technology and the evenings spent blogging and running personal websites, there were days I spent close to 16 hours in front of a computer screen. For someone like me that can be over enthusiastic in pursuing my interests and activities, I never considered my computer time as work. As odd as it sounds, it became a great shock to me that my body both physically and mentally still perceived it as work.