Digital Transformation

5 Considerations When Implementing a Digital-First Rebranding Strategy

Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility. 

Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.

Quocirca Future of Work Study Tracks Rise of the Employee-centric Hybrid Workplace

London, UK, 27th September 2022: Quocirca today published the third edition of its Global Print 2025 study, analyzing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes. As the energy crisis and ‘Great Resignation’ add increasing complexity to decisions by both employers and employees on the balance between home and office working, changes are set to continue.

The in-depth study was conducted among 1021 office workers and 521 IT decision-makers in SMBs and large enterprises in the UK, France, Germany, and the US.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

Report by Perforce Software Forecasts that Streaming, the Cloud, and Creative Teams are the Future of Game Development

MINNEAPOLIS, August 18, 2022 – Perforce Software, a leading provider of versioning, collaboration, and planning tools across the software development lifecycle, announced the release of the 2022 Game Development Trends & Forecast report, which outlines trends, challenges, and predictions for the future of game development. Key findings suggest that Cloud Streaming will become the leading platform by 2025, and as teams continue to move toward hybrid/remote work environments, the ability to easily share and reuse assets will be critical to their collaboration efforts.

New research: Digital self-service now more popular than calling customer service

Crawley, UK, March 22, 2022 – Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.

Kaleyra: “COVID-19 has Accelerated the Digitalization of Communications in the Banking Industry”

MIAMI, Fl. – March 2, 2022 – Speaking today at Future Digital Finance 2022 on behalf of Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) (“Kaleyra” or the “Company”), CEO Dario Calogero said that “the banking industry must ensure it is leveraging every digital platform available to continue to meet customer demands in an increasingly online world.”

The Digital Revolution's Impact on These 4 Growing Industries

We are currently in the midst of the Fourth Industrial Revolution (4IR), which includes the data and technology used to link people and machines globally. 4IR includes everything from artificial intelligence (AI) to 5G to smart infrastructure.

In a study by the Center for Sustainable Development, Southern Santa Caterina, Brazil, scientists took an in-depth look at how COVID-19 ushered in the 4IR faster than expected. With more people forced to work from home, businesses had to embrace technologies they'd not yet considered. Advances in healthcare saw some of the biggest changes, including telemedicine. 

Boye 19 Brooklyn: The Digital Leadership Conference

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

How Axel Springer transformed its publishing business

Ongoing digital transformation has helped leading German publisher Axel Springer become one of Europe’s largest media companies, with almost three-quarters of revenue coming from digital channels.

“Only 10 years ago, just 1% of Axel Springer’s revenue and profits could be attributed to digital,” said Dr. Andreas Wiele, member of the board and president of classified media at Axel Springer. “Today, more than 65% of our revenue and more than 80% of our profits are digital.”

Lack of skills is main barrier to digital transformation on the IBM i suggests new research

61% of IBM i user organizations have implemented digital initiatives, but half of them say the shortage of IBM i skills is a barrier

PETERBOROUGH, NH – July 07, 2016 – 61% of IBM i users revealed in a new poll that their organization had rolled out some type of digital transformation initiative on the platform, typically adding web interfaces to IBM i applications or switching from paper to digital presentment of documents. However, the growing shortage of IBM i skills came out as one of the biggest barriers to transformation projects on the IBM i.